2022 was one other nice yr for e mail advertising and marketing. Final yr, 40 billion folks used e mail day by day. What’s extra, over 80% of firms make the most of e mail advertising and marketing to acquire and hold prospects.
With e mail advertising and marketing software program being the second most used instrument, it’s evidently that e mail advertising and marketing has not solely confirmed to be efficient but it surely’s performed an enormous position in getting manufacturers nearer to their potential shoppers and prospects final yr.
Nonetheless, with so many instruments out there to select from, how can entrepreneurs be certain they’re choosing an answer that’s proper for his or her wants? Let’s do an e mail advertising and marketing software program comparability and take a look at among the hottest e mail advertising and marketing software program used final yr. We’ll examine every platform by taking a look at prices, options, and ease of use.
Let’s dive in!
7 Most Standard Electronic mail Advertising and marketing Software program in 2022
1. Benchmark Electronic mail
Naturally, we now have to incorporate our personal e mail advertising and marketing platform: Benchmark Electronic mail! It’s a complete e mail advertising and marketing instrument designed to supply customers with what they should create and handle profitable e mail advertising and marketing campaigns.
Is there a free plan?
Sure! Benchmark Electronic mail gives a Free plan that enables customers to retailer 500 contacts and ship as much as 3,500 emails a month.
What are the opposite bundle choices and costs?
- Lite: Begins at $9.99/month
- Professional: Begins at $15/month
- Enterprise: Customized pricing
What about e mail templates?
With Benchmark Electronic mail, you possibly can simply create stunning emails utilizing templates and ship them out to your contact lists. The huge number of responsive e mail templates will be simply custom-made with our drag-and-drop editor. The platform additionally gives superior options similar to advertising and marketing automation, permitting you to simplify your whole e mail advertising and marketing course of while rising engagement out of your subscriber base.
How can customers develop their e mail checklist?
Benchmark Electronic mail gives a number of options to assist customers develop their e mail checklist, similar to signup kinds, social media integration, checklist segmentation, and a touchdown web page creator. Benchmark Electronic mail’s Shopify Sync permits eCommerce customers to sync their Shopify retailer to allow them to ship emails to a wider community, together with their Shopify prospects.
Why Benchmark?
The user-friendly platform makes it simple to create and handle campaigns, with complete analytics to measure success. Moreover, the superior advertising and marketing automation permits customers to create automated processes similar to welcome emails, reminder emails, and different customized messaging. Benchmark Electronic mail gives checklist administration, analytics and reporting, autoresponders, and A/B testing.
With Benchmark Electronic mail, sustaining wholesome deliverability and sending status is less complicated than ever. Our Good Sending function removes inactive emails from sends so you possibly can give attention to engaged, subscribers. You possibly can re-add these subscribers later for re-engagement campaigns.
Ever expertise author’s block? Benchmark Electronic mail’s AI-generated Good Content material, powered by OpenAI, the analysis agency behind ChatGPT, does the content material creation for you. All you need to do is present a immediate, and Good Content material gives you with contemporary e mail copy to make use of in your outreach.
Who ought to select Benchmark?
Benchmark Electronic mail is right for small companies or enterprises seeking to get began with e mail advertising and marketing. It gives an all-in-one e mail advertising and marketing resolution with an in depth checklist of options and plans to suit any finances. The benefit of use makes it the right resolution for companies that don’t have a big advertising and marketing group or the bandwidth to spend time studying new software program.
2. Sendinblue
Sendinblue is a cloud-based e mail platform that helps companies keep up a correspondence with their prospects via advertising and marketing campaigns and permits firms to design automated buyer journeys based mostly on consumer exercise.
Is there a free plan?
Sendinblue does certainly provide a free plan which incorporates as much as 300 emails/day and limitless contacts.
What are the opposite bundle choices and costs?
- Lite: Begins at $25/month
- Premium: Begins at $65/month
- Enterprise: Customized pricing
What about e mail templates?
Sendinblue has quite a lot of e mail templates out there to select from, or customers can design their very own. There are additionally pre-made drag-and-drop content material blocks so customers can rapidly create professional-looking messages with out having any coding data.
How can customers develop their e mail checklist?
Sendinblue has a number of options designed to assist customers develop their e mail lists, together with signup kinds and integration with third-party web site instruments similar to Fb Lead Advertisements and Shopify. Customers can simply import contacts from a CSV file or sync the checklist straight from one other platform. Moreover, Sendinblue has an API that enables builders to combine different apps with it for added performance.
Who ought to select Sendinblue?
This platform is greatest fitted to small-to-medium-sized companies that need an all-in-one resolution for managing their on-line communication wants with complete advertising and marketing automation capabilities.
3. Lively Marketing campaign
ActiveCampaign is an e mail advertising and marketing service with highly effective instruments similar to segmentation, automation, A/B testing, contact scoring, and reporting, serving to companies to take advantage of out of their e mail campaigns.
Is there a free plan?
No, however they provide a free trial.
What are the opposite bundle choices and costs?
- Lite Plan: Begins at $29/month
- Plus Plan: Begins at $49/month
- Skilled Plan: Begins at $149/month
- Enterprise: Customized pricing
What about e mail templates?
ActiveCampaign gives a number of e mail templates that customers can customise with their very own branding or content material. It additionally gives customers the power to design emails fully from scratch utilizing its drag-and-drop e mail editor.
How can customers develop their e mail checklist?
ActiveCampaign additionally gives integrations with tons of of third-party apps, similar to Salesforce, Shopify, Zendesk, and extra so prospects can simply join their different enterprise methods with ActiveCampaign. In addition they provide touchdown pages and web site kinds.
Who ought to think about ActiveCampaign?
This platform is greatest fitted to small to medium-sized companies searching for an e mail advertising and marketing service with highly effective automation capabilities with integration choices.
4. Mailchimp
MailChimp is an e mail advertising and marketing service that allows customers to ship out and optimize their emails, handle subscriber lists, monitor efficiency metrics, and extra.
Is there a free plan?
Sure. MailChimp’s free plan consists of options similar to customizable templates, e mail automation, and reporting instruments.
What are the opposite bundle choices and costs?
- Necessities Plan: Begins at $13/month
- Normal Plan: Begins at $20/month
- Premium Plan: Begins at $350/month
What about e mail templates?
MailChimp gives tons of of professionally designed e mail templates so customers can create stunning campaigns with ease. Moreover, they provide versatile design choices like including photos or customizing colours and fonts, making it simple to create emails that match a model’s feel and appear.
How can customers develop their e mail checklist?
To develop e mail lists, MailChimp gives useful options similar to signup kinds, touchdown pages, pop-ups, and integrations with social media platforms like Fb and Twitter.
Who ought to use MailChimp?
This platform is right for companies of all sizes searching for an all-in-one e mail advertising and marketing resolution at an inexpensive value level.
5. Fixed Contact
Fixed Contact is an e mail advertising and marketing and automation service designed to assist companies of any measurement attain their prospects and prospects with focused, customized campaigns.
Is there a free plan?
No, however they provide a free trial.
What are the opposite bundle choices and costs?
- Core Plan: Begins at $9.99/month
- Plus Plan: Begins at $45/month
What about e mail templates?
Fixed Contact gives tons of e mail templates and has a drag-and-drop e mail editor, all mobile-responsive.
How can customers develop their e mail checklist?
You possibly can create sign-up pages and touchdown kinds to trace subscribers in your web site. Make the most of Fixed Contact’s Google Advertisements migration and social media instruments to develop your checklist out of your advert campaigns.
Who ought to use Fixed Contact?
This platform has a variety of highly effective options that make it best for advertising and marketing groups that want to take their digital advertising and marketing efforts to the subsequent degree. In addition they provide lead gen and CRM packages at high greenback, which can be best for bigger companies and groups with bigger advertising and marketing budgets.
6. Marketing campaign Monitor
Marketing campaign Monitor is an e mail service with an intuitive drag-and-drop editor and complete real-time analytics.
Is there a free plan?
No, however they provide a free trial.
What are the opposite bundle choices and costs?
- Primary Plan: Begins at $9/month
- Limitless Plan: Begins at $29/month
- Premier Plan: Begins at $149/month
What about e mail templates?
Marketing campaign Monitor gives pre-designed e mail templates that customers can customise with their very own content material and pictures. Moreover, they provide an in depth library of customizable HTML templates to create stunning emails from scratch.
How can customers develop their e mail checklist?
The platform additionally options quite a few instruments to assist customers develop their e mail lists, together with signup kinds, integration with a variety of third-party apps, and API entry for creating customized options.
Who ought to think about using this resolution?
Marketing campaign Monitor is a superb alternative for companies of all sizes inside the company, retail, non-profit, and leisure sectors searching for a scalable strategy to develop their e mail advertising and marketing over time.
7. GetResponse
With GetResponse, you possibly can simply construct professional-looking emails, customise your topic traces and content material to suit your model id, and section contacts into goal audiences for customized messages.
Is there a free plan?
Sure. The free plan for GetResponse permits 2,500 emails per thirty days, in addition to a single touchdown web page.
What are the opposite bundle choices and costs?
- Electronic mail Advertising and marketing Plan: $13.24/month
- Advertising and marketing Automation Plan: $41.12/month
- eCommerce Advertising and marketing Plan: $82.94/month
What about e mail templates?
GetResponse gives a wide array of professionally-designed e mail templates together with an intuitive drag-and-drop editor, permitting you to simply create stunning and efficient emails.
How can customers develop their e mail checklist?
GetResponse consists of instruments for checklist constructing, similar to signup kinds, Fb adverts campaigns, and webinars.
Who ought to use GetResponse?
This can be a nice e mail advertising and marketing platform for small companies, entrepreneurs, freelancers, and companies.
2022 was a record-breaking yr for e mail advertising and marketing, and 2023 will observe swimsuit. Be sure you’re selecting your e mail advertising and marketing software program correctly, and if wanted, use this information for help. For those who’d wish to study extra about Benchmark Electronic mail and what our instrument has to supply, join a free plan right now!
