In the case of social media, authenticity trumps virality.
That you must persistently publish fascinating content material your audience enjoys to attach and have interaction with clients, construct relationships, and drive gross sales.
Simpler stated than performed, although.
With a number of social media platforms and the ever-growing competitors, arising with artistic social small enterprise social media concepts that catch and maintain consideration is hard.
Your goal buyer desires up-to-date, recent content material on their feed at any time when they open their socials. And recycling your outdated posts, irrespective of how properly they carried out, received’t do you any favors in the long term.
However fret not; I’ve received your again.
At Drip, we at all times hold a number of social media concepts in hand to make sure our social profiles don’t get stale. Listed here are the eight small enterprise social media concepts that at all times work for us, as confirmed by our superior advertising and marketing staff.
1. Use Chunk-Sized Video Clips
If social media is the most popular method to market your model, video is the most popular method to market on social media.
There’s a lot you are able to do to market your small enterprise utilizing the facility of video. However our advertising and marketing staff advises sticking to short-form movies which are below 60 seconds for optimum engagement.
Why?
Brief-form movies rank #1 for lead technology and engagement, in response to HubSpot‘s 2021 social media traits report. Brief-form video clips normally fare higher on TikTok and Instagram, however they work equally properly on Twitter and Fb.
Take a cue from MADE. The model does a wonderful job at making brief, stylish movies that combine naturally on these social platforms—like this publish:
With extra folks working from residence, there was an ongoing joke about the necessity to look good for video conferences whereas staying snug. MADE does a parody of a information merchandise addressing this want whereas positioning its chair as the very best resolution to the issue.
This makes the publish each partaking and efficient.
Relatable and humorous movies are nice for engagement, however you may at all times experiment with different short-form video content material like:
- Q&As
- Product movies and demo
- How-to’s and explainers
- Infographic animations
- Behind-the-scenes (BTS)
- FAQs
- Podcast snippets
The identical HubSpot examine discovered that whereas youthful audiences want humorous/stylish movies reflecting a model’s values, child boomers like watching interactive/instructional content material. So, be sure your movies cater to your audience’s preferences.
2. Publish Firm-Associated Content material
What’s the newest occurring at your organization? Did you launch a brand new product replace or characteristic? Publish one thing on the corporate weblog? Employed a brand new worker?
If sure, publish it on social media.
Present your followers what goes on the within, and hold them up to date on its progress. This humanizes your model, serving to the viewers join together with your model values and convert and keep together with your firm.
An awesome instance is Scribe’s current product replace on its LinkedIn web page.
The publish mentions what the characteristic is about, and the way customers can use it. Going a step additional, Scribe additionally shares three of its most requested templates with its customers without spending a dime to assist them get began.
One other method to make use of social media for driving your small enterprise’s web site site visitors is by sharing hyperlinks to your weblog.
We do that lots at Drip, albeit a bit in a different way.
Twitter threads are all the fad now and work wonders to extend engagement.
Maintaining this in thoughts, we incessantly create digestible threads overlaying the primary speaking factors of the just lately posted weblog posts on our web site after which add a hyperlink to the total weblog towards the top of the thread.
Take this Drip tweet, for instance.
To advertise our current piece on cart abandonment statistics, we did a thread highlighting essentially the most fascinating statistics. Discover how we’ve related every statistic so it flows properly and eventually ended with a CTA to take a look at the weblog.
This will get two issues ticked off: content material for our Twitter profile and extra site visitors for our weblog.
3. Curate Content material from Like-Minded Accounts
Your clients don’t wish to hear about your model all day. Even your greatest followers.
However they received’t thoughts seeing weblog posts, podcast clips, movies, and different helpful assets that assist them find out about a subject or problem. The concept is to current on-brand, most related data by others in a structured and targeted method to your viewers.
That’s why content material curation is a confirmed method to interact and construct a neighborhood. However simply since you don’t have to create recent content material from scratch, doesn’t imply there’s no exhausting work concerned.
Spoiler alert: Loads must be performed.
It’s important to meticulously choose, set up, and current data and assets to supply a selected perspective on a subject or problem.
Listed here are a couple of suggestions from our advertising and marketing consultants:
- Publish trending subjects in your goal business
- At all times give credit score the place due
Drip’s Twitter publish hyperlinks to an article discussing the record-breaking Cyber Monday gross sales and the numerous position electronic mail advertising and marketing performed in hitting these numbers. That is related to our audience comprising ecommerce sellers and electronic mail entrepreneurs.
Discover how we’ve talked about TechCrunch, the unique writer, within the Tweet to offer them credit score. And we even repurposed our Tweet for Instagram.
Why work more durable when you may work smarter, proper? 😉
4. Launch Giveaways and Contests
Everyone loves free stuff. It’s why contests and giveaways work properly to replenish your content material calendar and produce on the spot engagement. However the place most social media giveaways and contests use ‘Observe to win’ and ‘RT to win,’ make yours stand out by utilizing the next concepts:
- Caption this
- Quickest appropriate reply
- Picture contest
- Inventive reply
- Entry with essentially the most likes/retweets/feedback wins
- Tag somebody
- Use hashtags
Kiehl’s is one firm that does giveaways incessantly — and does it properly. Have a look at its current giveaway publish:
This publish meets all the required standards of a superb giveaway or contest by together with:
- An thrilling reward (a hamper of its best-selling merchandise)
- A method to enter the giveaway (following the account, liking the publish, tagging a good friend, and utilizing a hashtag)
- The phrases and situations (US solely, 18+ years)
- A level of contact for customers to make clear doubts (the bit.ly hyperlink)
All this helps encourage viewers to take motion and take part.
Distinctive or branded hashtags are the simplest method to observe who entered your giveaway without spending a dime. Discover how even Kiehl’s asks customers to submit utilizing a hashtag.
You can even think about teaming up with an influencer to advertise your giveaway or contest, after which share their publish by yourself channel to boost attain. Be sure that to accomplice with somebody related to your business. In any other case, you’ll find yourself reaching the unsuitable viewers.
(Psst—you may also mix this with a couple of nice giveaway emails to get much more participation.)
5. Make Use of Consumer-Generated Content material (UGC)
Reality: Clients belief on-line critiques greater than manufacturers. It doesn’t even matter whether or not these critiques are from recognized ones or even strangers!
It’s why user-generated content material (UGC) deserves a spot in your listing of influential social media content material concepts.
UGC is the extra visible model of a buyer assessment or testimonial. It’s chilly, exhausting proof of a happy buyer utilizing your product in actual life that builds your small enterprise’s social proof — and likewise gives free content material to your advertising and marketing channels.
Earlier than sharing, nonetheless, you could ask your clients or purchasers to share UGC.
Inform your followers you’d love to listen to from them and see their experiences. Encourage them to share the pictures on their pages and tag your username or use a selected hashtag.
You can even entice your clients with a present card or free product like Son de Flor to share UGC.
Picture Supply: Belief Mary
As soon as your clients begin posting pictures and tagging you, merely reshare them in your model’s social profile. Or, go a step additional like Starbucks, who created a full-fledged UGC video.
This video is a traditional instance of easy however efficient. It compiles photos of Starbucks’ clients flaunting their festive purple cups over time, ranging from 1997. Not solely does it exhibit the model’s loyal following, but additionally creates hype for the upcoming ones, which additionally means extra gross sales.
When you have clients saying good issues about your model, don’t hold it to your self. Social media has given folks the fitting to voice their opinions. Use this user-generated content material (UGC) to develop your follower listing and enhance gross sales.
You’ve earned it, so no hurt in bragging about it.
Skincare model Rhode exhibits off a collection of buyer testimonials showering praises for 2 of its best-selling merchandise in a single publish. On swiping proper, the consumer can see the critiques of the opposite product.
Picture Supply: Rhode Instagram
Brownie factors to them for sharing optimistic critiques and testimonials to announce the restocking of the merchandise. It offers customers all of the extra motive to hit ‘Purchase now.’
Except for creating an easy publish or a collage, you may experiment with different codecs. Listed here are a couple of concepts:
- Interviews
- Video testimonials
- Tales and reels
- GIFs
At Drip, we regularly retweet tweets from clients praising our product.
Prime it off with a enjoyable GIF like this one, and now we have recent content material for our customers. Plus, it builds social proof for our model, proving our enterprise has an current shopper base of happy clients.
6. Begin an Ask Me Something (AMA) Sequence
Ask me something (AMA) classes are primarily Q&A classes that provide the excellent alternative to faucet into your viewers’s curiosity, in addition to educate and have interaction together with your followers.
Your focus right here is to share your data, experiences, and insights to construct belief and set up your small enterprise as an authoritative determine amongst your goal clients.
Right here’s go about internet hosting your personal AMA:
- For those who’re utilizing Twitter, Fb, or LinkedIn, share a publish asking customers if they’ve any questions on your online business — or a subject related to your business. Customers can then depart a touch upon Fb or reply on Twitter.
- For those who’re utilizing Instagram, share an Instagram story asking followers to ask questions and add the Questions sticker. Customers can then drop within the questions utilizing the sticker.
As your followers ask questions, you may reply them in actual time by both responding to their feedback immediately or sharing the solutions in your Instagram tales.
An excellent tip is to focus the AMA on a selected matter(s). Suppose: questions on your newest product or questions on beginning a small enterprise.
Right here’s a superb instance:
Picture Supply: Changefirst
Changefirst founder David Miller mentions the 2 subjects he’ll cowl throughout his LinkedIn AMA session. This serves two benefits:
- Units expectations for the attendees
- Provides them sufficient time to think about related questions they need Miller’s perspective on
Observe that the publish was shared on the Changefirst weblog, the place all the main points concerning the session (for instance, session dates, becoming a member of hyperlink, and a profile of Changefirst and Miller) have been additionally shared.
7. Seize Your Social-Minded Colleagues for an Account Takeover
Social media takeover entails giving another person the reins of your accounts, normally for a complete day or eight hours.
Why takeovers? Rigorously executed takeovers enable you:
- Create real pleasure and produce a recent perspective to your social channels
- Increase model consciousness and introduces your model to a brand new viewers
You’ll be able to select to collaborate with a enterprise and even an worker (some companies get their staff to indicate a day of their life on the job). However your greatest guess are influencers who align together with your small enterprise’s model values and, extra importantly, can carry a number of publicity.
Wilton Truffles presents cake adorning provides, recipes, and different assets. For one among its takeovers, the corporate received baker Rachael Fujihara to do a five-part collection of educational movies baking a three-layer, Halloween-themed cake.
Picture Supply: Wilton Truffles’ Instagram
Fujihara is a self-taught cake maker with a considerable following of her personal (over 150k followers), which makes her the right influencer alternative. Partnering with Fujihara for the takeover benefitted Wilton Truffles within the following methods:
- Gave entry to Fujihara’s viewers of cake lovers, who’re prone to be enthusiastic about Wilton Truffles’ merchandise
- Offered related and helpful content material for Wilton Truffles Instagram profile, serving to its followers discover ways to make an expert Halloween-style cake from scratch
You can even have the enterprise or influencer taking up your account “go reside” as a part of the expertise.
Stay movies really feel extra genuine and permit your model to create private connections together with your viewers. Plus, you may later repurpose the movies throughout different social media channels.
Implement our small enterprise social media content material concepts immediately
I hope you now have numerous social media publish concepts to make use of in your personal advertising and marketing technique.
Partaking your viewers can’t be an afterthought if you’d like your small enterprise to outlive within the lengthy haul and construct a loyal viewers. Adapt our social media concepts primarily based in your business and audience to maintain your model on the prime of your buyer’s minds.
The one mandate? Be sure that your content material is efficacious and inventive. Do it proper, and also you’ll be scoring these leisure brownie factors very quickly.
