Questioning what to put up on Instagram?
This text provides you 16 Instagram put up concepts you should use at present. Examples under!
Most of you realize we constructed the Submit Planner app to be a neverending supply of content material for Instagram, Fb, LinkedIn, Pinterest, Twitter and extra.
Nicely… we additionally wrote this text so you’ll be able to rapidly seize 16 Instagram put up concepts will get your followers double-clicking your pics TODAY.
However truthful warning: Utilizing these concepts may get you A LOT extra followers and extra engagement! 🙀😂
What to Submit on Instagram: 16 Easy Concepts with Examples
Instagram is beloved as a result of it helps folks inform their tales by way of footage and movies.
Do you know the common engagement charge for an Instagram enterprise account with lower than 10,000 followers is nearly 2%?
This implies engagement potential on Instagram is thru the ROOF!
So your online business must be getting a chunk of that “engagement pie.”
In order for you the EASIEST answer, head over to Submit Planner and take a look at the Viral Photographs characteristic for Instagram. You need to use it to search out top-performing photographs on any subject.
You may as well use our new Content material Studio to create and customise your personal unique photos!
This put up will educate you:
(Might your Instagram content material use extra consistency? Schedule your posts on the proper days and occasions by first making a free Submit Planner account!)
This is what to Submit on Instagram
All these Instagram put up concepts might be utilized to your feed posts and your tales!
1. Your enterprise’s merchandise in use
A strong method to inform your organization’s story?
Submit photographs or movies of your product utilized in the true world.
This helps viewers think about themselves utilizing your product in motion.
The identical factor goes for a service, you’ll be able to present what your organization does step-by-step to ship on what your prospects pay for!
With displaying your product in use, bear in mind to not overdo it (you need to sprinkle any such put up each every now and then.)
2. Behind-the-scenes
Extra & extra companies are sharing photographs taken behind the scenes.
These photos work nice for offering an genuine voice on your model.
Listed here are some examples of behind-the-scenes content material:
- A venture you are engaged on (video, eBook, course)
- An organization assembly
- Your work set-up
- Issues happening earlier than an interview
This is an instance from on-line enterprise coach Louise Henry:
If it is a feed put up, do not forget so as to add the finest Instagram hashtags on your business! (Extra on hashtags later.)
Behind-the-scenes is all about authenticity and is a improbable method to present a unique facet of your model.
3. Selfies
Okay, I do know you realize this one!
Selfies are throughout social media, and for an excellent motive!
They’re easy and might be taken wherever.
An excellent selfie is all about the proper angle!
We even have a whole article about the right way to take improbable selfies that may rake in additional engagement, test it out!
4. Quotes
Let’s say your creativity gauge is working low, and also you want concepts for FUNNY Instagram posts.
Instagram quotes might be simply what you want.
You’ll find quotes throughout social media to share.
However attempt Submit Planner’s content material library if you wish to do it quick AND effectively.
Right here, you’ll find all the perfect quotes you’d probably want.
That means it is not simply humorous quotes, there are additionally deep and inspirational quotes.
One other good thing?
Quotes will help your online business web page break up monotonous content material.
Quotes get among the strongest engagement on Instagram, so do not forget to have them in your Insta tales as properly!
5. A social trigger
Many people imagine in one thing that is greater than ourselves.
Relating to social causes, sharing them together with your viewers is a improbable method to present your online business is concerned with a constructive change.
Consider a trigger you care about and point out what your organization is doing to contribute to its success.
Invite followers to affix the trigger and educate them on what it is all about!
6. Video
Social media is a fast-paced medium.
Video is handled in a different way relying on which social media platform you are on.
However Instagram solely permits 3-60-second movies.
As an instance your video is 30 seconds.
In that timeframe, that you must seize consideration, preserve consideration, and discover a method to elicit engagement.
- “Grabbing consideration” is when you will have a “scroll stopper” within the first 3-seconds of your video.
- “Preserving consideration” is when you will have video cuts, subtitles, and attention-grabbing content material your common follower will LOVE.
- “Elicit engagement” is when an Instagram caption asks for engagement or the content material has a “wow” issue that invitations it.
7. Hyperlapse content material
The Instagram Hyperlapse app allows you to seize spectacular, time-lapse video with simply the push of a button.
Listed here are some niches that would profit extremely from Hyperlapse content material:
- Open air
- Cooking
- Images
- Artwork
- Automotive
- Expertise
- Journey
And these are simply to call a couple of! Remember to get inventive in YOUR business.
8. Throwback Thursday or #TBT (solely on Thursdays!)
Thursdays are when Instagram customers share photos from the previous.
They might be photographs from when your organization was simply beginning out or photos from enjoyable firm events of yesteryear.
Don’t overlook to make use of the hashtag #TBT or its variations:
- #Throwbackthursday
- #Throwbackthursdays
- Throwbackthursdayy
This manner, your put up reveals up on the hashtag web page!
9. Humorous Photographs & Memes
A few of the BIGGEST influencers and corporations use memes to get some laughs out.
Humorous pics assist lighten the temper & will painting your online business as an organization with coronary heart (and a humorousness after all!)
Let’s face it:
Once you consider “companies,” you do not all the time consider “comedy.”
So including comedy is the PERFECT method to stand out!
Your Instagram account will really feel enjoyable & light-hearted while you additionally sprinkle in a couple of memes.
Think about making a meme about your online business, product, or business.
You need to use Canva free of charge to create memes (which additionally integrates with Submit Planner).
Be looking out for fashionable meme photos by shopping your Instagram discovery feed.
10. A sneak-peek
Releasing a brand new product or characteristic quickly?
Tease your viewers with it!
Let’s face it, film trailers get us excited, and the anticipation makes us need to TELL our mates.
Your sneak-peek is usually a quick video or a picture that claims somewhat concerning the new product or characteristic.
Having a date for when it’ll be launched is an effective way to achieve consciousness and even get pre-orders.
11. Do a month-to-month problem
Consider doing one thing totally different EACH day.
Perhaps like a 30-day images problem!
For instance, should you have been a health influencer, you could possibly do a 30-day weight-reduction plan problem the place you put up your progress and the way you are feeling in your tales.
This is an instance of a month-to-month problem, a clear consuming one:
12.Tutorials and how-to’s
If you happen to’re in enterprise, it means you will have experience in one thing.
If you realize one thing properly, another person most likely would not realize it in addition to you do.
Tutorials are an effective way to share worth with viewers members.
To not point out it attracts regular engagement like folks asking questions and tagging their mates.
For instance, should you’re a health coach, you could possibly put up movies of the right way to correctly do sure workout routines.
Keep in mind to interrupt it down step-by-step to maintain it easy.
13. Do a pattern
Social media is DRIVEN by tendencies.
Each month…scratch that...EVERY WEEK, one thing huge is trending.
Once you leverage tendencies, it may be the proper VIRAL hit your Instagram enterprise web page wants.
Tendencies might be:
- Challenges
- Video concepts
- Information tales
- Merchandise
Discovering trending content material is tremendous straightforward with Submit Planner’s content material library. Filter by business, and browse what everyone seems to be speaking about!
14. Person-generated content material (UGC)
UGC is while you repost content material that your followers posted associated to your model.
86% of manufacturers are utilizing UGC of their advertising technique.
Your prospects are a few of your BEST advocates.
So utilizing UGC opens the door to impactful posts.
This is a UGC instance from Starbucks:
Remember to incorporate UGC to assist emphasize your product (particularly after you’ve got achieved a product “in motion” put up).
15. Instagram Reels
Instagram Reels was rolled out in the summertime of 2020.
This characteristic is an excellent SHORTER method to share movies, lasting as much as 15-seconds.
Reels allow you to:
- Report a number of quick movies
- Velocity up or decelerate your clips
- Add music from Instagram’s music library
Why use reels?
They’re an excellent faster means for your online business to share info and particularly leisure.
To not point out, it is also versatile.
Reels are within the “reels” part of your Instagram web page however may also be posted to your tales AND feed.
Listed here are different advantages of Instagram Reels:
- Reels with tons of engagement get pushed to the Instagram Discover web page the place it might probably get EXPONENTIAL attain.In addition they seem bigger on the discover web page than feed posts do.
- They’re very straightforward to repurpose and share on different platforms by saving the video.
16. Transformations
If your online business has helped many individuals, sharing a change can encourage folks to work with you.
In different phrases, a change reveals the RESULTS you’ll be able to produce.
You may see this so much with coaches within the health area of interest and gurus of all types.
Transformations are a type of a case examine.
In your caption, write about the place your buyer was at first and the outcomes they completed ultimately. Additionally, point out what YOU did to get them there!
Ought to I add hashtags to my Instagram posts?
Completely!
Utilizing hashtags is among the BEST natural strategies to unfold your content material to MORE folks.
In accordance with WordStream, you need to use about 11 related hashtags per put up.
Additionally, don’t use too many broad or over-popular hashtags as a result of your put up will probably be drowned out by all the opposite customers!
Need extra Instagram hashtag gold nuggets?
Try our article about Instagram hashtags for companies for deeper inside scoops on the right way to use them.
What ought to I put up on my Instagram highlights?
We have coated some nice Instagram put up concepts for Instagram feeds and tales — however Instagram Highlights have some finest practices too.
If you do not know already, Instagram highlights are a collection of tales you’ll be able to group right into a class in your Instagram web page.
They appear like this:
Submit your finest tales in classes in order that it is easy for customers to have a look at them.
That is what makes highlights nice.
Not everybody will see your tales inside the 24-hour timeframe.
However everybody can see your highlights ANYTIME!
And by the way in which…
If you happen to browse many manufacturers, you may discover that they add Instagram spotlight covers to characterize every class.
(These are sometimes simply mini graphics.)
This provides your web page a BRAND really feel.
You’ll find Instagram covers on Pinterest and different web sites with only a Google search.
What are good occasions to put up on Instagram?
There’s a button that claims “insights” in your profile.
Instagram Insights lets you realize the net exercise of your followers.
Be aware of peak hours when your followers are on-line, and put up content material at these lively timeframes.
However are there universally “finest” posting occasions?
Form of.
Nevertheless, tailoring your posting time to YOUR viewers is the really finest posting time!
If you happen to’re working a enterprise, I can guess my proper foot that you simply get busy now and again.
With this actuality, scheduling your content material is your finest guess (critically!).
With that mentioned, let’s talk about how we are able to schedule Instagram content material constantly.
How can I schedule my Instagram posts simply?
Your Instagram content material might be scheduled utilizing a social media scheduling instrument like Submit Planner!
It isn’t simply the “bulk put up scheduling” characteristic and even the “content material library” that makes it superb.
It’s additionally the truth that Submit Planner allows you to save Instagram profiles and group them so you’ll be able to achieve inspiration sooner or later!
And if your online business is on different social platforms, Submit Planner can put up to these too.
And guess what?
Beginning with Submit Planner is as straightforward as making a free account!
