{Couples} have flocked to the Park of Love in Lima, Peru because it opened on Valentine’s Day in 1993. The theme is represented by mosaics with quotes about love and a central elevated sculpture referred to as The Kiss, depicting a person and a girl embracing and kissing.
For the park’s thirtieth anniversary, digital pockets Yape and company 121 Latam sought to provide a extra inclusive depiction of affection by constructing a duplicate of the sculpture’s platform, permitting guests to create their very own variations of The Kiss.
“At Yape, we needed to convey the freshness and values of the model by means of an motion with a robust message, permitting us to flee the standard greetings of those dates,” Yape chapter chief of promoting and communications Alessandra Pinto mentioned in a press release. “That’s why, for Valentine’s Day, we invited all Peruvians to precise the way in which they expertise love.”
A 90-second marketing campaign video showcases the outcomes of “The Kiss of Everybody,” which befell the weekend earlier than Valentine’s Day. It reveals the platform being utilized by {couples} of all ages and genders, in addition to love embodied by a girl kissing her canine and oldsters with their kids.
Audiences gathered to applaud the kisses and snap photos whereas visiting the park, which is a well-liked spot to put love locks and go away flowers. The marketing campaign’s message is “Yape is for everybody, and so is love.”
“Yape is a model dedicated to inclusion and is an lively a part of the every day lives of Peruvians,” 121 Latam govt artistic director Lucas Bargen mentioned in a press release. “On this special occasion, we had the chance to provide a message that transcends a greeting or a promotion. That’s why, benefiting from the truth that greater than 30 years have handed because the sculpture was created, we sought to evolve its message, make it extra present and signify love for everybody.”
Photographs and different content material from the occasion have been shared all through the week of Valentine’s Day throughout Yape’s social media channels.
