10 ChatGPT prompts to Enhance Key Metrics for Subscription Apps

Because the cell app market continues to develop, extra app companies are turning to subscription fashions to generate income and construct sustainable companies. Nonetheless, operating a profitable subscription app isn’t any simple feat. Along with creating participating content material and delivering a seamless consumer expertise, app entrepreneurs should continuously monitor and enhance key metrics like consumer retention, conversion charges, churn, and others. That is the place ChatGPT is available in. 

On this article, we’ll discover how app entrepreneurs can enhance key metrics for subscription apps with 10 ChatGPT prompts. 

What are subscription apps?

Let’s discover subscription apps a bit, so we’re all on the identical web page. A subscription app is a kind of cell software that requires customers to pay a charge so as to entry its content material or companies. Customers typically come into the subscription app by way of a free trial after which can devour content material at a number of completely different value factors. Within the app itself, there will be upsell from inexpensive to costlier plans, in addition to add-on one-time purchases. 

Subscription apps have turn out to be more and more common lately as extra individuals have began utilizing cell units for on a regular basis duties. By charging a subscription charge, subscription-based app corporations generate a dependable supply of revenue and supply ongoing assist and updates for his or her customers. 

The preferred examples of subscription apps embody streaming companies like Netflix, music companies like Spotify, and productiveness apps like Evernote.

What metrics must you observe for subscription apps?

To attain success in your subscription app’s journey, it is essential to outline and analyze the fitting metrics that point out optimistic progress or potential challenges. Based mostly on App Radar’s expertise, we’d fall success elements into 4 classes: 

• Acquisition:
  • Downloads
  • Return on advert spend (ROAS)
  • Buyer acquisition price (CAC)
  • Buyer lifetime worth (cLTV)
• Development:
  • Month-to-month recurring income (MRR)
  • Annualized Buyer Worth (ACV)
  • Trial Begin Charge & Trial Conversions
• Re-engagement:
  • Subscription retention
  • Churn
  • Consumer journey
• Help:
  • Efficiently solved assist instances
  • Internet Promoter Rating (NPS)

By monitoring and analyzing these metrics for subscription apps, your crew can keep knowledgeable about your app’s progress and progress. Nonetheless, with ChatGPT you even can enhance every of the metrics. Let’s dive deeper into every of the metrics and see how new expertise will help.

Easy methods to enhance acquisition metrics for subscription apps with ChatGPT

Bettering acquisition metrics is vital for any subscription app trying to develop its consumer base and generate extra income. There are other ways how entrepreneurs can enhance the important thing acquisition metrics, however let’s see how ChatGPT can help right here.

Downloads

To understand how your acquisition numbers are rising, you want to check out what number of downloads your app has throughout the completely different app market (App Retailer, Play Retailer,and so forth.). Listed here are some methods how ChatGPT will help enhance downloads for subscription apps:

• Optimizing app retailer listings: you’ll be able to optimize your app’s retailer listings with ChatGPT by getting suggestions for enhancing your app’s title, description, key phrases, and screenshots. By optimizing your app retailer listings, you’ll be able to enhance your app’s visibility and appeal to extra downloads.
• Creating app advertising technique: ChatGPT will help establish the primary advertising channels for a particular app viewers. Furthermore, the software may even recommend influencers who’re most definitely to advertise a subscription app to their followers. 
• Behavioral evaluation: with OpenAI you’ll be able to analyze consumer conduct to establish patterns and developments that may assist enhance the consumer expertise. By understanding consumer conduct and desires, app entrepreneurs can optimize their app’s retailer itemizing, which might result in elevated downloads. 

Recommended immediate for enhancing subscription app downloads:

[Act like a mobile app owner that wants to work on app marketing of his subscription app. I have a subscription app that focuses on [app use case] and I want to establish advertising channels for my subscription app audience. Present me the record of selling channels the place I can attain my audience.]

Return on advert spend (ROAS) & Buyer acquisition price (CAC)

For paid acquisition, you have to control the return on advert spend (ROAS) and Buyer acquisition price (CAC). Needless to say you have to maintain ROAS secure or enhance it as advert campaigns proceed to carry out or turn out to be simpler. Listed here are some concepts on how ChatGPT can help you with it:

• Viewers concentrating on: simply analyze the consumer knowledge of your subscription app with ChatGPT. AI is ready to establish the traits of essentially the most engaged and helpful subscribers. This data can then be used to focus on your promoting efforts in the direction of comparable demographics and pursuits.
• Advert copy and inventive optimization: get help from OpenAI to generate efficient advert copy and creatives that resonates along with your app’s audience. By analyzing the efficiency of your earlier adverts, ChatGPT can present insights and recommendations on the right way to enhance your adverts to drive extra conversions.
• A/B testing: designing and operating A/B exams on your advert campaigns will be executed a lot faster with the assist of ChatGPT. By testing completely different advert copy, artistic, concentrating on, and different variables, you’ll be able to establish the simplest combos that drive the best ROAS.

Recommended immediate for enhancing ROAS for the subscription app:

[Act like an app marketer who wants to test different [name testing element, for example, app name] for his subscription app. Write 10 [testing element] for my ‘[app name]’ [app category] app.]

Buyer lifetime worth (cLTV)

Buyer lifetime worth (CLTV) is a measure of how a lot every buyer is value to the enterprise. It’s calculated by taking the common income per time frame per buyer (e.g. month-to-month subscription price) multiplied by how lengthy customers keep subscribed. To optimize cLTV, you’ll be able to check out these ChatGPT concepts: 

• Personalization: ChatGPT is ready to analyze your consumer knowledge to offer customized suggestions and experiences to every consumer. By tailoring your app to the person preferences and behaviors of every consumer, you’ll be able to enhance engagement and loyalty, resulting in increased cLTV.
• Upselling and cross-selling: with analyzing consumer knowledge, OpenAI can establish alternatives for upselling or cross-selling to present clients. By recommending complementary or higher-tier subscription plans to customers who’re more likely to have an interest, you’ll be able to enhance their lifetime worth.
• Buyer suggestions evaluation: get assist from AI to research buyer suggestions and opinions to establish frequent points or ache factors which are affecting buyer satisfaction and retention. By addressing these points, you’ll be able to enhance the shopper expertise and enhance cLTV.

Recommended immediate for enhancing cLTV for the subscription app:

[Act like a mobile app marketer that wants to work on user engagement for subscription apps with a focus on [app use case]. Give me an inventory of concepts on the right way to provide customized consumer expertise to new app customers of my subscription app.]

Easy methods to enhance progress metrics for subscription apps with ChatGPT

Development metrics are often mirrored within the app income, due to this fact you will need to observe the variety of trials began, MRR, ACV. Nonetheless, in case your monitoring doesn’t present the fascinating numbers, that’s the time to consider what to do to enhance these metrics. Let’s take a look how at ChatGPT prompts that may enable you to to develop your subscription app.

Month-to-month recurring income (MRR)

MRR is often used to current an image of the subscription-based firm’s general well being. In actual fact, it is likely one of the most vital metrics for subscription app companies. In case your MRR goes down, attempt to use the next ChatGPT recommendations:

• Pricing optimization: ChatGPT can analyze your consumer knowledge and trade benchmarks to find out the optimum pricing technique on your app’s subscription plans. By optimizing your pricing construction to extend worth for customers, you’ll be able to enhance MRR.
• Retention and engagement: OpenAI is succesful to recommend concepts for at-risk customers and supply focused interventions to retain them. By preserving present subscribers engaged and glad, you’ll be able to cut back churn and enhance their month-to-month recurring income.
• Predictive analytics: educated AI chatbot is ready to analyze historic knowledge in your app’s consumer conduct and subscription conversions to make predictions about future efficiency. This data can be utilized to establish customers with excessive potential for elevated MRR and to make smarter selections about the right way to allocate your sources to maximise income.

Recommended immediate for rising subscription app MRR:

[Act like a mobile app marketer that wants to optimize its subscription app for user retention. I want to create a user retention strategy that I can implement. Give me a list of tactics that I can use to create an effective user retention strategy for a subscription app that focuses on [app use case].]

Annualized Buyer Worth (ACV)

ACV is a measure of a single account’s income per 12 months. In contrast to MRR, it contains any one-time purchases that the shopper might have made that 12 months. To enhance this metric, you need to use ChatGPT within the following manner:

• Churn prediction and prevention: OpenAI can also be competent to research consumer conduct and subscription knowledge to establish customers who’re more likely to churn and supply focused interventions to stop them from leaving. By lowering churn and retaining clients, you’ll be able to enhance their MRR and ACV.
• Worth-based pricing: the AI chatbot is ready to decide the optimum pricing technique on your app’s subscription plans primarily based on the worth they supply to customers. By aligning your pricing with the perceived worth of your app, you’ll be able to enhance MRR and ACV.

Recommended immediate for enhancing ACV: 

[Act like a mobile app marketer that wants to increase the revenue for a subscription app that focuses on [app use case]. Present me with concepts on how I can check the pricing technique of my subscription app.]

Trial Begin Charge & Trial Conversions

Many subscription apps provide a free trial to let clients “strive earlier than they purchase”. The speed at which customers begin a trial and the conversion fee from trials to paid subscriptions provides helpful insights into the effectiveness of your freemium technique. If you have to enhance the trials quantity and conversion, take into consideration this ChatGPT assist: 

• Customized messages: OpenAI is ready to advise you with an inventory of customized message concepts to check out in your app. By tailoring your app to the person preferences and behaviors of every consumer through the trial interval, you’ll be able to enhance engagement and conversion charges.
• A/B testing: you may get AI-based brainstormed concepts for A/B exams to optimize your app’s trial interval. By experimenting with completely different trial lengths, trial presents, and onboarding experiences, you’ll be able to establish the simplest method to transform customers to paying subscribers.
• In-app messaging: ChatGPT can design and implement in-app messaging that guides customers via the trial interval and encourage them to turn out to be paying subscribers. By offering useful ideas and nudges, you’ll be able to enhance consumer engagement and enhance conversion charges.

Recommended immediate for rising subscription app trials: 

[Write [amount] customized push notifications for my subscription app customers to encourage them to start out a trial.]

Easy methods to enhance retention metrics for subscription apps with ChatGPT

Retention metrics present app entrepreneurs how engaged their paying customers are. It’s essential to maintain retention metrics excessive and establish why individuals churn. Understanding that helps app entrepreneurs to react in time and maintain the income of the corporate secure. ChatGPT can turn out to be a useful software to brainstorm concepts on the right way to maintain customers and stop churn.

Subscription retention & Churn

Retaining subscribers is the important thing to constructing an awesome subscription enterprise, so it’s an vital metric to observe intently.  Ideally, the speed of churn will lower over time for any given cohort. In different phrases, the longer a buyer is subscribed, the extra probably they may keep subscribed. Nonetheless, to make customers your loyal buyer, you have to have some methods in place and ChatGPT will help you with it:

• Incentives and rewards: with the assist of ChatGPT you’ll be able to design and implement rewards and incentive applications to encourage subscribers to proceed their subscriptions. By providing rewards for particular behaviors, comparable to renewing their subscription early or upgrading to a higher-tier subscription, you’ll be able to encourage subscribers to proceed utilizing your app.
• Consumer suggestions: ChatGPT will be useful with gathering and analyzing consumer suggestions to establish ache factors and areas for enchancment in your app. By listening to subscriber suggestions and making enhancements primarily based on it, you’ll be able to enhance consumer satisfaction and retention.
• Churn prediction: ChatGPT is ready to predict when a subscriber is more likely to churn and supply focused interventions to stop it. By analyzing consumer conduct and engagement knowledge, you’ll be able to establish subscribers who’re liable to churning and intervene with focused presents or engagement ways to retain them.

Recommended immediate for lowering churn : 

[Act like a product owner and come up with ideas that help to decrease the churn rate of my subscription app that helps users with [use case of the app].]

Consumer journey

To assist perceive why your general retention numbers are altering, it’s vital to map out vital consumer journeys. On this manner, it might enable you to establish at-risk customers and goal them with re-engagement campaigns. ChatGPT can offer you completely different concepts in mapping vital consumer journeys, but additionally enable you to with onboarding concepts:

• Customized consumer journey: tailoring the consumer journey to the person preferences and behaviors of every consumer will be a lot simpler with the help of AI. By offering a personalised expertise to every consumer, you’ll be able to enhance engagement and loyalty, resulting in an improved consumer journey.
• Consumer onboarding: ChatGPT will help you design and implement a easy and efficient onboarding course of for brand spanking new customers. By guiding new customers via the preliminary steps of utilizing your app and offering them with clear directions and help, you’ll be able to enhance the probability of them turning into paying subscribers.
• Content material personalization: with using a chatbot, you may get personalize the app content material and suggestions that customers obtain primarily based on their pursuits and behaviors. By offering content material that’s tailor-made to every consumer, you’ll be able to enhance engagement and loyalty, resulting in an improved consumer journey.

Recommended immediate for enhancing the consumer journey of the subscription app: 

[Act like a product owner and come up with ideas that help to onboard users of subscription app that focuses on [app use case].]

Easy methods to enhance assist metrics for subscription apps with ChatGPT

The assist crew of the subscription app must be ready to reply any questions that customers might have. By monitoring the standard of your buyer expertise, you’ll be able to stop clients from leaving as a consequence of an absence of assist. Let’s see how ChatGPT will help to maintain these assist metrics on its prime.

Efficiently solved assist instances

It’s useful to watch the quantity of assist instances opened over a time frame, in addition to the proportion of these resolved efficiently. Nonetheless, specializing in resolving consumer requests is the primary goal for buyer success. As everyone knows that it’s not all the time simple to search out the fitting phrases to deal with sure emotional requests, ChatGPT can help you right here with customized messages and much more. 

• Automated responses: you’ll be able to arrange automated responses to frequent assist points in a few minutes with ChatGPT assist. By automating responses to frequent points, you’ll be able to cut back response time and enhance the success fee of assist instances.
• Customized assist: OpenAI is ready to help you in offering customized assist to customers. By tailoring assist responses to the person wants and preferences of every consumer, you’ll be able to enhance the success fee of assist instances and enhance consumer satisfaction and loyalty.
• Sentiment evaluation: ChatGPT will help you analyze consumer sentiment in assist instances to establish areas for enchancment within the assist course of. By analyzing consumer sentiment, you’ll be able to establish ache factors and areas for enchancment within the assist course of, which might result in improved success charges sooner or later.

Recommended immediate for rising efficiently solved assist instances: 

[Act like an app support specialist who needs successfully resolve a user’s request. Here is a user request: [insert user request].]

Internet Promoter Rating (NPS)

Internet Promoter Rating is a measure of what number of customers would advocate the app to others. Larger numbers point out larger buyer satisfaction and extra referrals, whereas decrease numbers point out there may be work to be executed. Nonetheless, designing the fitting query for the survey is perhaps essentially the most difficult half. With the assistance of ChatGPT, you’ll be able to brainstorm completely different concepts on the right way to enhance your internet promoter rating and create an ideal questionnaire for the survey:

• NPS surveys: creating NPS surveys for customers at common intervals, comparable to after a brand new characteristic is launched or after a customer support interplay is an effective activity for OpenAI. This will help you collect extra knowledge on buyer satisfaction and establish areas for enchancment.
• Suggestions evaluation: get analyzed suggestions from customers and establish frequent themes and developments with assist of ChatGPT. By figuring out frequent points, you’ll be able to prioritize enhancements that may have essentially the most impression on buyer satisfaction and loyalty.
• Social listening: Ai-based chatbot is ready to monitor social media and different on-line platforms to trace what customers are saying about your subscription app. By monitoring social media, you’ll be able to establish areas for enchancment and have interaction with customers to enhance buyer satisfaction and loyalty.

Recommended immediate for enhancing NPS: 

[Act like an app marketer who needs to design an NPS survey for a subscription app that focuses on [ app use case]. Please present me with an inventory of 10 questions for the NPS survey.]

Key takeaways

Bettering key metrics for subscription apps is usually a difficult activity that requires a deep understanding of consumer conduct and preferences. Nonetheless, by leveraging the facility of ChatGPT, app entrepreneurs can achieve helpful insights and suggestions that may assist them enhance buyer acquisition, retention, and satisfaction. 

By brainstorming acquisition channels, creating customized messages, analyzing consumer suggestions, and monitoring social media, app builders and entrepreneurs can establish areas for enchancment and take proactive steps to drive progress and success. Attempt the prompt prompts to enhance the important thing metrics of your subscription app. 

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Thomas Kriebernegg

Managing Director & Co-Founder

Thomas is Managing Director and Co-Founding father of App Radar. He’s an app fanatic with over 15 years of expertise in on-line advertising and a well known keynote speaker. Thomas is part of the cell sport group in addition to a worldwide start-up ecosystem.