In 2013, “Dumb methods to die” was essentially the most awarded marketing campaign in Cannes historical past, with 5 Grand Prix. In 2023, it lives on as a TikTok phenomenon.
Tennis Participant Coco Gauff and US gymnast Olivia Dunne (7.1m followers) are amongst these exhibiting clips of epic fails (not precise deaths), accompanied by the tune, which was initially written for a marketing campaign to advertise practice security by McCann Melbourne.
TikTok loves tendencies – usually surfacing as movies made utilizing a template – and lately a “Dumb methods to die” meme has had 1000’s of interpretations and tens of millions of views.
The tune’s lyrics recommend methods to die: Get your toast out with a fork, do your personal electrical work, educate your self how you can fly, or eat a two-week-old unrefrigerated pie. TikTok customers are posting much less disastrous private fails (though a few of them look fairly painful) or movie clips, significantly from Marvel motion pictures.
The social media platform has accomplished loads for reviving outdated pop songs, endlessly recycling hits together with a whole lot of Kate Bush, and Fleetwood Mac’s “Goals,” which went viral on the again of a TikTok of a man consuming Ocean Spray whereas on his skateboard.
