Friday, February 17, 2023
HomeMarketingThis present day in search advertising and marketing historical past: February 17

This present day in search advertising and marketing historical past: February 17


Microsoft introduces the Bing Community

In 2016, Microsoft introduced the launch of the Bing Community, marking the top of the Yahoo Bing Community.

Bing Advertisements continued to serve adverts on a large proportion of Yahoo’s search outcomes.

The Bing Community was the results of a renegotiated search deal between Microsoft and Yahoo, which was initially a 10-year deal. The revised Yahoo-Bing search deal returned advert gross sales and account administration again to every firm: Bing dealt with Bing clients, Yahoo dealt with Yahoo clients. 

Learn all about it in Microsoft Introduces Advertisers To The Bing Community.


Additionally on at the present time


Google launches Google Enterprise Profiles calls API

2022: Companies might pull name historical past knowledge from this API and into their CRM software program.


Google dropping observe and welcome presents in native listings

2022: Google: “Quickly, clients will not have the ability to observe companies on Google Search or the Google Maps app.”


Google confirms Normal Purchasing campaigns will stay obtainable

2022: Efficiency Max was set to soak up Sensible Purchasing campaigns by summer season.


Google vs. Edible Preparations: Court docket rejects ‘theft’ declare

2022: Edible Preparations was searching for damages from Google for promoting its identify through search adverts. The courtroom didn’t chunk.


Amazon and Visa come to a truce over price will increase

2022: After months of feuding, Amazon would proceed to just accept Visa bank cards at its web sites and shops.


Google’s search alternative display screen had nearly no impact on search market share, maybe by design

2021: As an antitrust treatment, the selection display screen had not solely did not make the search market a extra aggressive area, it could have even bolstered Google’s dominant place.


Google Advertisements presents extra granular conversion actions for leads and gross sales

2020: This gave advertisers extra choices to trace web site actions by means of the shopper journey.


Video: Chris Boggs on expertise within the SEM business

2020: This former U.S. Marine constructed knowledgeable profession in website positioning and SEM whereas giving again to the group.


Google quickly disables ‘not mobile-friendly’ label in search outcomes as a consequence of bug

2017: Google had mislabeled pages as not mobile-friendly over the prior 24 hours.


Google brings again emojis within the search outcomes snippets for related queries

2017: Google had eliminated emojis in June 2015 as a consequence of webmaster abuse.


Google iOS app will get new native search filters, extra AMP help & Gboard entry

2017: Native search filters like “High Rated” and “Open Now” have been added to the app.


Search in Pics: Google indoor clouds, Bing coronary heart balloon & stroopwafels

2017: The most recent photographs displaying what folks eat on the search engine corporations, how they play, who they meet, the place they converse, what toys they’ve and extra.


DuckDuckGo Now Helps On the spot Solutions In French, German, Czech & Polish Languages

2015: DuckDuckGo mentioned they may present on the spot solutions for round 9 million completely different queries and was supported in 4 languages. 


Google Provides, Then Pulls, Recommendation Not To Block Advert Touchdown Pages From Its Crawler

2014: Google: “Sorry for the confusion there.”


Starbucks & The Economist Admit To Utilizing Google+ For website positioning Extra Than Social

2014: From the recordsdata of no kidding.


Bing: Don’t Be Held Hostage Over The Excellent Area Title

2014: “… with a little bit of creativity, you can discover the proper area very cheaply.”


Madoogle website positioning Recreation: Indignant Birds As SEOs

2014: A sport that swapped out the birds with website positioning personalities and the pigs with black hats.


Google Panda Replace Prices Demand Media $6.4 Million In 4th Quarter?

2012: Google’s Panda algorithm was principally guilty for Demand Media’s $6.4 million loss within the fourth quarter of 2011.


Google Strikes AdWords Assist Discussion board To AdWords-Group.com

2012: Google relaunched its AdWords Assist Discussion board on a brand new platform and gave it its personal URL.


Cookiegate One other Privateness Black Eye For Google

2012: Google and different advert networks have been found circumventing cell Safari’s default “no third occasion cookies” settings.


Dilbert: Hiring A Weasel To Do website positioning & Corrupt The Trade

2012: The cartoon tied individuals who do website positioning as weasels and those that rent SEOs as an confederate, somebody who actively participates within the fee of against the law.


Search In Pics: Android Snowboarding, Pretend Google Retailers, Google Kippah & Lego Googlers

2012: The most recent photographs displaying what folks eat on the search engine corporations, how they play, who they meet, the place they converse, what toys they’ve, and extra.


Google’s Search Outcomes Get Extra Social; Twitter As The New Fb “Like”

2011: Google expanded Social Search outcomes. Buddies’ exercise on Twitter, Flickr and elsewhere would quickly be extra seen in Google’s search outcomes and have an effect on how pages ranked.


Official: Extra Are Seeing Google’s New Navigation Bar

2011: Google began rolling its new bar out extensively.


As soon as Condemned Google Now Hailed By Publishers For “One Go”

2011: Google was being embraced and celebrated for its new publisher-friendly platform after it had been derided and bashed by content material publishers and newspapers.


Presidential Hopeful Rick Santorum Stymied By Search Drawback

2011: Whenever you looked for [Santorum], the primary consequence was a weblog created as a part of a profitable marketing campaign to affiliate the senator’s identify with anal intercourse.


Google Congratulates Watson On Twitter; IBM Says Thanks

2011: Amongst these watching IBM’s Watson win “Jeopardy” have been of us at Google.


Redesigned Bing Bar Toolbar Extra Like A “Dashboard”

2011: The toolbar, which was graphically extra pleasing to have a look at than a traditional toolbar, let customers get a lot of several types of info through drop-down home windows.


How To Search Google Buzz

2010: For a product from Google, looking Buzz was lower than spectacular.


Fortune 500 Nonetheless Clueless About website positioning, Examine Says

2010: Regardless of spending hundreds of thousands of {dollars} on paid search, Fortune 500 corporations continued to fail when it got here to pure search visibility. 


Google SVP Rosenberg’s Tome On Social Challenges, The Web And Google’s Future

2009: His dialogue of specialists and high quality was probably the most attention-grabbing components. It had implications for Google’s search outcomes and algorithm.


Yahoo Reorganizes, Rebrands Cell Choices As “Yahoo Cell”

2009: It gave the impression to be principally a rebranding and repackaging of present Yahoo cell belongings.


Yahoo Sued For Exhibiting Spam Pages About Individual’s Title

2009: There have been a minimum of two apparent issues with the lawsuit.


From Search Advertising Expo (SMX)


Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.


< February 16 | Search Advertising Historical past | February 18 >

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