As we speak, Mailchimp is a formidable advertising and marketing platform and electronic mail service supplier (ESP) that’s merely laborious to beat. Years in the past, I used to be working our newsletters off of Mailchimp however left the platform when my account was disabled for a spam grievance – with an inventory that was grown purely organically and used Mailchimp’s double opt-in. On the time, the platform was additionally considerably restricted and was getting fairly costly with the variety of subscribers Martech Zone had.
Whereas I moved our electronic mail, we’ve all the time had a consumer or two that used Mailchimp for his or her electronic mail sends. Through the years, I’ve watched the platform considerably develop its options, hold its pricing pretty static, and haven’t seen any of the deliverability points with any of our purchasers. My agency, Highbridge, is a Mailchimp accomplice and we proceed to work with purchasers to combine, design, construct, execute, and automate campaigns with the platform.
Mailchimp Platform
Whether or not you’re wishing to ship transactional emails, create e-commerce-related automations, construct journeys, or ship newsletters, Mailchimp has nearly each characteristic you’d ever want in relation to electronic mail advertising and marketing. It’s additionally expanded different choices with a web site builder, e-commerce, advertising and marketing CRM, social media publishing, digital adverts, and touchdown pages.
Options embody:
- Web sites – Simply create, customise, and promote a shocking web site or e-commerce retailer at no cost that’s search engine prepared. You’ll be able to even embody appointment scheduling for what you are promoting. All it’s good to begin is a website title and you may even add Google Workspace.
- Viewers Administration – Signup kinds, advertising and marketing CRM, viewers dashboard, contact profiles, segmentation, behavioral focusing on, predicted demographics, predictive commerce insights, and tags. There’s even a enterprise card scanner.
- Inventive Instruments – Content material studio, an AI-powered inventive assistant, dynamic content material (together with geolocation), topic line helper, surveys, and over 100 pre-designed electronic mail and touchdown web page templates.
- Advertising Automation – Design customized buyer journeys with conditional logic and branching factors. You may as well synchronize exterior methods or e-commerce retailer knowledge.
- Integrations – Over 300 integrations together with Quickbooks On-line, Salesforce, Pipedrive, Kommo, Canva, WooCommerce, and extra
- Insights and Analytics – Gross sales and marketing campaign efficiency experiences, customized suggestions, A/B testing, surveys, and customized solutions from a content material optimizer.
Finally, it’s attending to know our buyer. Mailchimp’s instruments and platform permit us to get nearer and perceive what they need.
Michael Ripps, Co-Proprietor Jittery Joe’s
Plans begin free for the Normal and Necessities plans. Pricing relies on the amount of emails despatched monthly.
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Disclosure: Martech Zone is an affiliate of Mailchimp and we’re utilizing our affiliate hyperlinks on this article.
