Omnicom’s OMG has gained Philips Home Equipment’s world media planning and shopping for. PDA is now non-public fairness owned and the remit contains kitchen home equipment, espresso makers, local weather management techniques, ironing and ground cleaners. The enterprise strikes from Dentsu’s Carat which has dealt with it since 1996.
PDA spends about £140m globally so it’s now not within the first rank of advertisers nevertheless it’s an honest win for OMG which has gained numerous such critiques just lately.
PDA’s head of media Alex de Ruwe says: “With OMG we’ve discovered a media companion that allows our development and allows us to realize our bold objectives. OMG’s tech, instruments and proficient folks take media to the following degree by way of integration, standardization, automation, simplification and innovation. We look ahead to an excellent and long-term cooperation with our new company.”
Media is clearly turning into slightly difficult nowadays though the hardy perennials of shopping for higher and cheaper certainly nonetheless acquire. OMG has laid nice emphasis on issues like automation just lately and it appears to be paying off.
