With Kanye West binned after his anti-semitic feedback – and warehouses filled with unsold Yeezy inventory drowning out Adidas’ income – the sportswear model has turned as a substitute to actor Stephen Graham because it makes a transfer on North Face/Patagonia territory.
Shot in Iceland, the 4 minute movie exhibits Graham – identified for his roles in That is England, Line of Responsibility, and Boiling Level, amongst others – throwing himself into nature and studying from native artists in regards to the nation’s mythology, which is steeped in its dramatic landscapes.
Graham makes a reputable mannequin for the Adidas Spezial retro gear. He mentioned: “It might sound unusual, however for me, clothes and footwear might be an emotive factor, particularly with one thing like Adidas Spezial. It jogs my memory of being a child and having to save lots of up for a pair of trainers that I actually wished, or asking my mum for a pair at Christmas.”
He might have performed some dodgy felony characters, however Graham is all class in actual life, and a shocking but good alternative for the marketing campaign.
MAA artistic scale: 7
