Only a few years in the past, advertising and marketing automation software program was extensively thought to be superior expertise—one thing solely accessible to the highest-spending, most forward-thinking companies.
It’s truthful to say issues have modified. As we speak, advertising and marketing automation is commonplace. And with new use instances and workflows rising on a regular basis, the worldwide advertising and marketing automation software program trade is predicted to achieve 3X its 2020 worth by 2027.
Why can we love automation a lot?
It’s not all about effectivity financial savings. Positive, 38 p.c of entrepreneurs say automation software program permits workers to higher use their time. However there are myriad different advantages, together with:
- Bettering the client expertise (cited by 43 p.c of respondents)
- Higher information and decision-making (35 p.c)
- Improved lead era and nurturing (34 p.c)
- Higher use of funds (33 p.c)
- Elevated personalization choices (24 p.c)
In fact, you’ll solely unlock all that good things in case you select the appropriate automation merchandise for what you are promoting.
That will help you out, I’ve rounded up seven of one of the best advertising and marketing automation software program choices:
1. Drip
As CMO of Drip, I’m contractually obliged to incorporate us on this roundup.
However don’t fear, we undoubtedly deserve our spot.
For the unfamiliar, Drip is an ecommerce advertising and marketing automation platform that gathers viewers information, tidies it up, and permits retailers to make use of it for crafting extremely customized omnichannel buyer journeys.
As a result of we perceive entrepreneurs would fairly spend their time fine-tuning campaigns than ranging from scratch, we’ve created a bunch of confirmed pre-built e-mail workflows, together with:
They’re prepared to make use of right away—simply add your individual branding and messaging.
Want one thing extra custom-made? Our point-and-click visible builder permits you to craft automated, customized sequences with out requiring any coding abilities.
Whether or not you need to remind a lapsed buyer how nice you might be, drive buy intent with laser-targeted product suggestions, or nudge a consumer again to their deserted cart, we’ve acquired the automation tech to make it occur.
No surprise The Spice Home noticed a 90 p.c year-on-year upturn in gross sales, a 40 p.c improve in its e-mail checklist measurement, and a 183X return on funding after switching to Drip.
Integrations
Drip integrates with all the massive ecommerce platforms, together with Magento, Shopify, and WooCommerce. It even works with customized ecommerce shops.
However that’s not all. In complete, we combine with 200+ plus platforms and applied sciences, overlaying the whole lot from analytics and accounting to CRMs and social media instruments.
Discover our full checklist of integrations—and in case you don’t see your favourite software, be at liberty to recommend an integration and we’ll take it from there.
Pricing
Drip’s pricing is predicated in your e-mail checklist measurement and ship quantity, with no hidden charges or expenses.
Our costs begin at $39 per 30 days for as much as 2,500 contacts, together with limitless e-mail sends, e-mail assist, and free migration.
Clients with 5,500+ contacts (priced from $99 per 30 days) get e-mail and chat-based assist, whereas enterprise-level packages—together with 110,000+ contacts—supply entry to a devoted buyer success supervisor.
All packages begin with a 14-day free trial with no bank card required, so why not give us a attempt?
2. Zoho CRM
Zoho gives an enormous suite of enterprise options, overlaying the whole lot from gross sales and advertising and marketing to finance, HR, and authorized. However I’m going to focus particularly on its CRM platform.
The Zoho CRM boasts numerous instruments for customer-facing groups, together with automation, analytics, and personalization.
Its advertising and marketing automation performance permits customers to phase clients primarily based on predefined standards. Viewers information may be tagged with key phrases—comparable to lead supply, firm measurement, trade, or precedence standing—to simply group and determine clients and leads with comparable traits.
Zoho additionally permits entrepreneurs to handle occasions from throughout the CRM, sending invitations to CRM contacts or leads, and reaching out to new leads collected through the occasion. Invites may be created as e-mail templates and scheduled to ship forward of an upcoming occasion.
Solely need to attain probably the most related contacts? Add customized standards—comparable to location or job function—to present your occasion one of the best probability of success.
Integrations
Zoho CRM integrates with 500+ third-party apps, together with collaboration and productiveness instruments, storage options, social media platforms, and advertising and marketing automation providers.
Well-liked integrations embody Google Workspace, Microsoft 365, Slack, Shopify, and Fb Advertisements.
Pricing
Zoho CRM is priced from €14 per consumer per 30 days, which incorporates entry to important advertising and marketing automation instruments like:
- Electronic mail templates
- Electronic mail authentication
- Mass e-mail sending
- Social profile integration
Improve to the next product tier to unlock further performance, such e-mail relays, attribution, segmentation, and auto-responders.
All plans supply a 15-day free trial.
3. HubSpot
Like Zoho, HubSpot gives loads of instruments. So I’m going to cowl its Advertising Hub, which contains advertising and marketing automation software program throughout its free and premium plans.
HubSpot is basically an all-in-one advertising and marketing platform, giving entrepreneurs all of the instruments they should attain the appropriate audiences, run automated advertising and marketing campaigns at scale, and switch leads into paying clients.
Its sources assist customers to draw and convert prospects by search engine marketing, content material advertising and marketing, social media, paid adverts, and different channels.
Advertising automation options enable entrepreneurs to simply and effectively rating lead high quality, construct customized, scalable campaigns spanning a number of channels, and handle huge viewers information units.
Use HubSpot’s e-mail advertising and marketing instruments to develop professional-quality e-mail sequences that look lovely on any machine kind, with out requiring any design or IT abilities.
Integrations
Should you use an current gross sales or advertising and marketing software, likelihood is HubSpot has an integration for it.
You’ll discover greater than 1,250 customized integrations in our App Market, making it simple to attach HubSpot to your favourite instruments in just some clicks. Well-liked app integrations embody Gmail, Google Calendar, and HubSpot for WordPress.
From a advertising and marketing perspective, HubSpot’s integrations cowl account-based advertising and marketing, analytics and information, ecommerce, e-mail advertising and marketing, and rather more apart from.
Pricing
HubSpot gives an in depth suite of free gross sales and advertising and marketing automation instruments. As an example, customers can ship 2,000 emails per 30 days (albeit with HubSpot branding), preserve 5 lively e-mail lists, and run one automated e-mail motion—all with out paying a cent.
Extra superior performance and HubSpot-free branding are unlocked at increased product tiers, with costs beginning at $45 per 30 days per 1,000 advertising and marketing contacts.
4. Capsule
Capsule is an easy on-line CRM geared toward companies of all sizes.
At present, Capsule’s workflow automation instruments are at beta stage and solely accessible by its two highest product tiers. Nevertheless, it integrates with Zapier, opening the door to an entire world of selling automation.
The platform consists of Transpond, a built-in e-mail advertising and marketing software that permits clients to run campaigns to contacts inside Capsule.
Use it to craft dynamic e-mail campaigns geared toward particular buyer segments, create lead seize varieties with Transpond’s drag-and-drop editor, and construct easy automations primarily based on actions throughout the CRM.
Integrations
Capsule lacks the intensive integrations of bigger CRM platforms like HubSpot and Zoho. But it surely nonetheless gives assist for 50+ third-party apps throughout a number of classes, together with advertising and marketing, stock administration, and buyer success.
And, as I’ve already famous, it integrates with Zapier—able to automating your work throughout 5,000+ app integrations.
Pricing
Capsule’s costs begin at $18 per consumer per 30 days for as much as 50,000 contacts and 10 GB of storage per consumer.
Its entry-level product tier gives all of the instruments a small workforce wants to spice up gross sales and advertising and marketing efficiency and effectivity, together with venture administration, e-mail sending and templates, and exercise reporting.
For extra superior options—together with workflow automation—and bigger e-mail lists, you’ll must improve to Capsule’s Groups or Enterprise tiers.
Or you may select the completely free plan, appropriate for as much as two customers and 250 e-mail contacts.
All premium Capsule plans embody a 14-day free trial.
5. Salesforce
Once more, I’m not going to debate Salesforce’s full product suite, as a result of we’d be right here all day. As a substitute, I’m specializing in Salesforce Advertising Cloud, billed as a “real-time digital advertising and marketing platform”.
In response to Salesforce, Advertising Cloud helps customers scale back buyer acquisition prices by a mean of 27 p.c.
How? By automating viewers engagement throughout each channel, releasing up entrepreneurs to create and ship extra related, customized content material. Automated A/B/n testing helps decrease prices by figuring out your handiest messaging, whereas AI-driven suggestions and gives pace up the trail to buy.
Integrations
As a result of it’s such a large title, you’ll discover the overwhelming majority of different gross sales and advertising and marketing merchandise combine with Salesforce.
For its half, the Salesforce web site references integrations with numerous productiveness and collaboration instruments for gross sales and advertising and marketing groups, together with Google Cloud, Slack, LinkedIn, and Mailchimp.
Pricing
There’s no single value for Salesforce Advertising Cloud; all of it relies on the performance you require and the dimensions of what you are promoting.
As an example, the Advertising Cloud Buyer Knowledge Platform—a single supply of fact for all of your viewers information—is priced from $12,500 per 30 days. In the meantime, costs for Salesforce’s Advertising Cloud Engagement product begin at $400 per 30 days, giving customers entry to customized promotional e-mail advertising and marketing instruments.
Salesforce additionally gives a free trial together with pre-configured processes, studies, and dashboards, guided content material and finest practices, and on-line coaching.
6 Act!
Act! is a CRM and automation platform focused at small and midsize companies trying to stage up their gross sales and advertising and marketing.
Its automation options can deal with the whole lot from short-and-sweet advert hoc e-mail blasts to automated, response-driven campaigns.
Customers can leverage Act!’s library of over 170 e-mail, publication, and touchdown web page templates—or import their very own into the interactive HTML editor. The straightforward drag-and-drop interface options cellular and desktop preview instruments that guarantee your designs look excellent on any machine kind.
Integrations
Act! Join permits customers to combine with tons of of fashionable third-party apps throughout six classes:
- Gross sales and advertising and marketing
- Social media
- Customer support
- Again workplace
- Ecommerce
- Enterprise productiveness
Well-liked advertising and marketing integrations embody SurveyMonkey, Eventbrite, and Wufoo. It additionally works with main ecommerce platforms like Shopify and BigCommerce.
Pricing
Act! Premium gives two packages:
- Cloud-based CRM and automation platform, priced from $30 per consumer per 30 days
- On-premises CRM and automation platform, priced at $37.50 per consumer per 30 days
Beneath these top-level packages are numerous product tiers. The essential choice permits entrepreneurs to ship as much as 2,500 emails per 30 days to limitless contacts and entry 170+ responsive e-mail templates.
For increased e-mail volumes, you’ll must improve to Act! Premium Choose (25,000 emails per 30 days), Full (50,000 emails per 30 days), or Superior (100,000 emails per 30 days).
Act! additionally gives a 14-day free trial to Premium.
7. Monday
Monday is a piece administration and gross sales CRM platform.
Its gross sales CRM permits customers to save lots of time by automating repetitive processes, assign results in particular person reps, and obtain notifications at any time when a lead opens an e-mail. And it’s completely customizable to your gross sales funnel, giving clients the power to edit deal levels and add new columns with out requiring any dev assist.
The platform additionally gives a bunch of selling and artistic administration instruments, serving to customers hit key deadlines and preserve tasks on observe by automated workflows. As an example, Monday can immediately ship emails when a due date arrives or a process is accomplished.
Integrations
Monday integrates with dozens of CRM, advertising and marketing, software program growth, and venture administration apps.
Well-liked Monday integrations embody Outlook, Microsoft Groups, and Dropbox. It additionally works with a bunch of main advertising and marketing platforms, from HubSpot and Salesforce to Mailchimp and HootSuite.
Pricing
Monday’s pricing begins from $24 per 30 days for 3 customers and will increase primarily based on workforce measurement and product necessities.
The platform’s entry-level paid CRM plan helps limitless customizable pipelines and contacts, whereas further performance—comparable to e-mail monitoring and automations—are unlocked at increased product ranges.
Monday additionally gives a 14-day free trial and a very free product tier for as much as two customers and 1,000 contacts.
Conclusion
There’s no such factor because the “finest advertising and marketing automation software program”. Reasonably, it’s about discovering the platform that matches your wants and funds.
Thankfully, your selection needn’t be primarily based on instinct alone, as a result of all of the merchandise on this roundup supply free trials and/or completely free product tiers, permitting you to attempt before you purchase.
Just like the sound of Drip’s ecommerce advertising and marketing automation performance? Join your 14-day free trial right now.
