Not that John Lewis has expired, in fact, simply the longstanding partnership twixt the retailer and adam&eveDDB, birthplace of arguably the perfect promoting in Britain and, perhaps, even the world.
Again in 2014 Christmas, the canvas for John Lewis advertisements, was enjoyable and even promoting had its moments. Lots of of individuals gathered exterior the JL retailer in Oxford Road to catch a glimpse of Monty.
Doubt that it could occur now and it actually gained’t be courtesy of A&E which has turned down a repitch because the retailer critiques and, perhaps, takes its life in its palms. No stress on the brand new company then.
It truly is the tip of an period – and never only for A&E and John Lewis.
