Automaker Stellantis Group will run two 60-second Tremendous Bowl adverts this Sunday—one for Jeep and one for Ram—after sitting out final yr’s Large Sport.
The Jeep spot will air within the 2-minute break throughout the second quarter, whereas the Ram industrial is slated for the start of the fourth.
Stellantis beforehand appeared within the Large Sport in 2021 with a 2-minute spot starring Bruce Springsteen making an enchantment for American unity on the geographic heart of the decrease 48 states. Earlier than that, Jeep ran a Invoice Murray-helmed advert riffing on the film Groundhog Day in 2020 that gained the USA Immediately Advert Meter ballot that yr.
The announcement makes Stellantis the third automotive firm in Tremendous Bowl 57 following Kia and GM, which can air one advert every. Meaning the sport is on observe to host far fewer auto manufacturers than final yr, when Nissan, Kia, Toyota, GM, BMW and electrical car firm Polestar all ran spots.
Stellantis boasts a wide-ranging portfolio of auto manufacturers together with Jeep, Chrysler, Dodge, Ram, Alfa Romeo and Fiat. It arose from an early 2021 merger between Fiat Chrysler and the French PSA Group, the corporate behind Peugeot and Citroën.
For the most recent Tremendous Bowl 57 promoting information—who’s in, who’s out, teasers, full adverts and extra—try Adweek’s Tremendous Bowl 2023 Advert Tracker and the remainder of our tales right here. And be a part of us on the night of Feb. 12 for the most effective in-game protection of the commercials.
