Guess you didn’t know that care houses ca be enjoyable. BUPA thinks so anyway, in a brand new marketing campaign from MullenLowe UK. They don’t point out the associated fee, naturally.
Primarily based on some Mullenlowe analysis Invisible Powerhouse, aiming to alter perceptions about oldies.
BUPA director of promoting and buyer expertise Robert Parsons says: “This marketing campaign goals to alter perceptions of stereotypes about later life. At Bupa, we consider that it’s by no means too late to realize your desires, and our groups work arduous to make our residents’ desires come true. I’m delighted that our new marketing campaign showcases the true breadth of life in a care residence, in addition to the top quality, personalised care that we’re proud to supply.”
MullenLowe CCO Nicky Bullard says: “Our Invisible Powerhouse examine shone a lightweight on misrepresentation of individuals over the age of fifty. This glorious temporary gave us the chance to signify our viewers authentically, and with pleasure, positioning Bupa Care Properties because the model that basically will get what rising older feels and appears like.”
Care houses haven’t had press not too long ago to place it mildly, decided primarily by issues within the pandemic. However that’s hardly BUPA’s fault and it’s fairly courageous to strike such an upbeat word. Stretching credulity too far?
Undecided.
MAA inventive scale: 6.
