3 Superior E-book Touchdown Pages That Convert Like Loopy

February 3, 2023

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So you could have an book.

However what’s the easiest way to get it in entrance of your dream prospects?

The reply is straightforward: you need to create a touchdown web page for it after which drive visitors to it with paid adverts. Want some inspiration?

Listed here are three superior book touchdown pages that convert like loopy…

Lead Magnet Ebooks vs. Paid Ebooks

Ebooks can be utilized for 2 totally different functions:

Producing leads. You may give your book away totally free in alternate for the potential buyer’s electronic mail deal with. This allows you to then promote your services and products to them through electronic mail.
Producing income. You can too promote your book. Not solely have they got insanely high-profit margins however you may also set the value a lot larger than folks sometimes pay for books supplied that you just promote it independently and never on a market like Amazon.

On this article, we’re going to take a look at one lead era touchdown web page and two gross sales pages.

#1 “Advertising Secrets and techniques Blackbook” by Russel Brunson

Our co-founder Russel Brunson had been constructing on-line companies for not less than a decade previous to launching ClickFunnels again in 2014.

Since then, he has grown ClickFunnels to over 100,000 customers and over $100M in annual income.

Given this observe file, it’s secure to say that he is aware of a factor or two about advertising and marketing.

He might simply promote his “Advertising Secrets and techniques Blackbook” which options his prime 99 advertising and marketing ideas. However he determined to make use of it as a lead magnet as a substitute!

Right here’s what you see above the fold on its touchdown web page:

"Marketing Secrets Blackbook" by Russel Brunson

Word the:

Easy headline. It’s actually simply the title of the book. It really works as a result of it piques the potential buyer’s curiosity. Who doesn’t need to be taught advertising and marketing secrets and techniques??
Subheadline that gives extra info. We clarify that the book contains 99 advertising and marketing secrets and techniques and emphasize that it’s going to vary not simply your enterprise but additionally your life.
Choose-in kind copy that emphasizes that this book is FREE., You would possibly assume that it’s apparent to everybody that your lead magnet is free however that’s not at all times the case. That’s why it’s so essential to emphasise that it’s FREE on its touchdown web page.

Then, as you scroll down, you see this assertion that we use to pique curiosity, present social proof, and reiterate that it is a FREE book:

Then, as you scroll down, you see this statement that we use to pique curiosity, provide social proof, and reiterate that this is a FREE ebook:

Beneath it you’ll discover the physique copy that begins with Russel pitching the #1 advantage of this book – you’ll be able to be taught what it is advisable to know rapidly after which implement it in your enterprise.

Below it you’ll find the body copy that starts with Russel pitching the #1 benefit of this ebook

Beneath there’s a piece the place Russel emphasizes that this book may also help you get the outcomes that you’re on the lookout for and offers extra details about what’s included in it.

Below there’s a section where Russel emphasizes that this ebook can help you get the results that you are looking for and provides more information about what’s included in it.

Then there’s a piece that gives teasers for a number of the advertising and marketing secrets and techniques mentioned within the book.

Displaying the lock icon subsequent to every teaser is a neat concept if we might say so ourselves – it serves as a reminder which you can unlock these secrets and techniques by getting the book.

All it is advisable to do is click on on the call-to-action button!

All you need to do is click on the call-to-action button!

Beneath this call-to-action button you see the “WAIT! We’re Not Accomplished!” subheadline and the teaser checklist continues.

Breaking apart the teaser checklist like that helps reinforce that the book is filled with worthwhile info.

Breaking up the teaser list like that helps reinforce that the ebook is packed with valuable information.

As you scroll down the teaser checklist continues:

As you scroll down the teaser list continues:

Then there’s a “Cherry Picked Simply For You” subheadline that reiterates the concept these are Russel’s most dear advertising and marketing ideas.

The copy beneath the subheadline reinforces it – this isn’t some random stuff, these are the best-of-the-best, highest-impact advertising and marketing and gross sales methods.

Then there’s the ultimate call-to-action button – word how its copy is tremendous particular and emphasizes that this book is FREE.

Then there’s a “Cherry Picked Just For You” subheadline that reiterates the idea that these are Russel’s most valuable marketing tips.

Key Takeaways

Promote Your Free E-book Like It’s a Paid Product

You would possibly assume that our “Advertising Secrets and techniques Blackbook” touchdown web page is overkill. Why put a lot effort into one thing that we’re freely giving totally free?

However lead magnet touchdown pages which can be indistinguishable from gross sales pages convert one of the best.

This sort of lead magnet touchdown web page may also help you improve the perceived worth of your book, pique potential prospects’ curiosity, and get them excited concerning the supply.

And the book is free implies that they don’t have something to lose by downloading it!

We suggest experimenting with this strategy – it may possibly provide help to drastically improve your conversion price.

Pique the Potential Buyer’s Curiosity

One of the vital frequent errors that we see folks make on their lead magnet touchdown pages is giving every thing away on the touchdown web page itself.

They inform the potential buyer what the book is about in a means that makes them lose curiosity.

If the potential buyer believes that they already know what the important thing message of your book is, why would they obtain it?

That is the precise reverse of what try to be doing – it is advisable to pique the potential buyer’s curiosity in order that they might need to obtain the book simply to see what it’s all about!

Take a look at how we’re interesting to curiosity on this touchdown web page:

Take into consideration how one can implement all this by yourself touchdown web page to pique the potential buyer’s curiosity.

#2 “Designing Net Purposes” by Nathan Barry

Nathan Barry is greatest generally known as the founding father of the wildly profitable electronic mail advertising and marketing firm ConvertKit.

Nevertheless, he first made a reputation for himself within the entrepreneurial neighborhood by documenting the method of publishing a number of ebooks.

“Designing Net Purposes”, which Nathan sells to this present day, was the second book he printed. Let’s check out its gross sales web page.

Right here’s what you see above the fold:

"Designing Web Applications" by Nathan Barry

Word the:

Easy headline that conveys an important advantage of this book.
Copy that defines the issue and offers the answer.
Social proof within the type of a buyer testimonial.

Having two call-to-action buttons above the fold is mostly thought-about to be a foul apply however on this case, it is smart.

It’s doubtless that the potential buyer already trusts Nathan as a consequence of his popularity and subsequently could be prepared to purchase.

And in the event that they need to be taught extra concerning the supply, they’ll do this by scrolling down or clicking on the “Be taught Extra” button.

As you scroll down you discover a quick rationalization of the distinction between designing software program and designing web sites:

As you scroll down you find a short explanation of the difference between designing software and designing websites:

Then Nathan begins setting expectations.

You’ll be able to count on to discover ways to design an software movement:

You can expect to learn how to design an application flow:

And the best way to observe a design course of that allows you to take an concept from the preliminary sketch to a sophisticated interface:

And how to follow a design process that enables you to take an idea from the initial sketch to a polished interface:

Then he provides you the choice to obtain a free pattern part in alternate to your electronic mail deal with:

Then he gives you the option to download a free sample section in exchange for your email address:

The ebook additionally contains interviews with numerous consultants:

The book also includes interviews with various experts:

Nathan himself is an skilled and makes use of his bio to ascertain his credibility:

Nathan himself is an expert and uses his bio to establish his credibility:

Beneath the bio there’s a visible breakdown of what’s included within the “Full Package deal” which prices $249:

Below the bio there’s a visual breakdown of what’s included in the “Complete Package” which costs $249:

This visible breakdown is adopted by an in depth breakdown of this package deal:

This visual breakdown is followed by a detailed breakdown of this package:

Then there’s a visible breakdown of what’s included within the “E book + Movies” package deal which prices $99.

Then there’s a visual breakdown of what’s included in the “Book + Videos” package which costs $99.

This visible breakdown can also be adopted by an in depth breakdown:

This visual breakdown is also followed by a detailed breakdown:

After which there’s the ultimate and essentially the most inexpensive “E book Solely” package deal that solely prices $39:

And then there’s the final and the most affordable “Book Only” package that only costs $39:

It’s adopted by an FAQ part that ends with a “View the packages” call-to-action button:

It’s followed by an FAQ section that ends with a “View the packages” call-to-action button:

Key Takeaway

Nathan’s nice innovation with this book was flipping the order during which the packages had been offered.

Usually, on gross sales pages for merchandise with a number of pricing packages, the packages are listed in ascending order from essentially the most inexpensive one to the costliest one.

That is what Nathan did together with his first book known as “The App Design Handbook” which resulted in these gross sales percentages per package deal:

The E book: 49%
The E book + Movies: 32%
The Full Package deal: 19%

However with “Designing Stunning Net Purposes” he determined to checklist packages in descending order from the costliest one to essentially the most inexpensive one which resulted in these gross sales percentages per package deal:

The E book: 50%
The E book + Movies: 21%
The Full Package deal: 28%

“Gross sales of simply the ebook stayed pretty fixed, however purchases of the center package deal decreased, and purchases of the best package deal elevated. Remember the fact that I made an additional $150 from each buyer I satisfied to maneuver from the center package deal to the best,” Nathan defined.

He launched this book round a decade in the past, so the odds doubtless modified since then, however on condition that he nonetheless makes use of this strategy to this present day we will most likely safely assume that it nonetheless works.

We suggest experimenting with this concept by yourself book gross sales web page if you’re providing a number of pricing packages.

#3 “Authority” by Nathan Barry

Nathan’s final book known as “Authority”.

In it, he breaks down his means of writing an book, constructing an electronic mail checklist for it, and launching it. He nonetheless sells it to this present day.

Let’s check out its gross sales web page. Right here’s what you see above the fold:

Word how Nathan takes a unique strategy right here than he did with “Designing Stunning Net Purposes”.

As an alternative of instantly emphasizing the primary advantage of this book within the headline, he takes an oblique strategy to handle the most typical objection – “authors can’t become profitable”.

And within the subheadline he shoots down two extra frequent objections – “it is advisable to be well-known” and “it is advisable to have an enormous on-line following”.

He then instantly establishes his credibility by sharing that in lower than a 12 months he made $150,000 from self-published books.

Then he reassures the potential buyer that different folks have made far more than that and that these tales aren’t simply flukes.

Lastly, he offers social proof within the type of a buyer testimonial, then provides the potential buyer the choice to leap straight to pricing packages.

That is adopted by reiterating the #1 advantage of this book and discussing the extra advantages.

Publishing a ebook can’t solely make you some huge cash instantly but additionally offers numerous profitable alternatives!

Publishing a book can not only make you a lot of money directly but also provides various lucrative opportunities!

Then Nathan addresses one other frequent objection and offers reassurance.

Folks typically have an concept for a ebook however really writing it’d look like an insurmountable problem.

It’d even be that the potential buyer has already tried it a number of occasions and failed.

That’s why offering reassurance is smart!

That’s why providing reassurance makes sense!

Then Nathan addresses one other frequent objection and offers reassurance that the potential buyer can write a ebook even when they don’t seem to be a subject skilled within the conventional sense.

Then Nathan addresses another common objection and provides reassurance that the potential customer can write a book even if they are not a subject matter expert in the traditional sense.

Then he addresses one more frequent objection and offers social proof.

No, it’s not simply one thing that labored for him, he has 14 case research that present how different folks used the identical methodology to write down, publish, and launch their ebooks.

They generated over $230,000 in complete income!

They generated over $230,000 in total revenue!

Then he addresses one more objection. What if the potential buyer doesn’t have a web based following?

Nicely, they’ll construct one, there’s a course of for that!

Well, they can build one, there’s a process for that!

That is adopted by extra social proof within the type of a buyer testimonial:

This is followed by more social proof in the form of a customer testimonial:

Beneath there’s the choice to obtain a free chapter:

Below there’s the option to download a free chapter:

Then there’s Nathan’s bio which he makes use of to ascertain his credibility:

Then there’s Nathan’s bio which he uses to establish his credibility:

After which we get to pricing packages.

This time they aren’t listed in both descending or ascending order – it’s the center package deal that’s offered first.

Right here’s the visible breakdown of “The Full Digital Version” package deal which prices $199.

Here’s the visual breakdown of “The Complete Digital Edition” package which costs $199.

It’s adopted by a breakdown of assets included on this package deal:

It’s followed by a breakdown of resources included in this package:

Then there’s extra social proof within the type of a buyer testimonial:

Then there’s more social proof in the form of a customer testimonial:

Then there’s a breakdown of video content material included on this package deal:

Then there’s a breakdown of video content included in this package:

Then there’s the “Technique Version” which prices $499 and features a private, one-on-one evaluate of your launch plan:

Then there’s the “Strategy Edition” which costs $499 and includes a personal, one-on-one review of your launch plan:

It’s adopted by essentially the most inexpensive package deal – “The Digital Version” which prices simply $39.

It’s followed by the most affordable package - “The Digital Edition” which costs just $39.

Then there’s the FAQ part:

Adopted by a pricing desk:

Then the gross sales web page ends with one other buyer testimonial:

Then the sales page ends with another customer testimonial: