Whereas the federal government is busy making an attempt to influence the over 50s to maintain working, Saga Holidays has a way more interesting thought: a lifetime of journey and journey.
VCCP’s new marketing campaign for the model takes us on a tour of Japan, South America, Africa and Bali, subverting the Saga stereotypes with various variations of following a flag, consuming tea, having a lie down, and sluggish transferring teams.
Stuart Beamish, Saga’s group chief buyer officer, stated: “As Saga continues to function as a champion for folks over 50, we’re taking this chance to bust open the myths related to our viewers. Our goal as a model and thru this advert is to problem perceptions and to replicate our prospects because the skilled people they’re.”
Jim Thornton, Government Inventive Director at VCCP, stated: “The hole between the notion of a Saga vacation and the fact is as broad because the Grand Canyon – which, after all, you’ll be able to go to as a part of a Saga Tailor Made Vacation. It has been nothing wanting a pleasure for me and the VCCP crew to firmly bury these preconceptions, because of the boundless expertise and wit of Nicholas Farrell in entrance of the digicam, and Tony Barry behind it.”
You may need to maintain working to afford all these journeys, nevertheless it’s all in regards to the steadiness isn’t it?
MAA artistic scale: 6
