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HomeMarketingThis present day in search advertising and marketing historical past: February 1

This present day in search advertising and marketing historical past: February 1


Google accuses Bing of copying its search outcomes

In 2011, the headline Google: Bing Is Dishonest, Copying Our Search Outcomes appeared first on Search Engine Land.

As Danny Sullivan reported: “Google has run a sting operation that it says proves Bing has been watching what folks seek for on Google, the websites they choose from Google’s outcomes, then makes use of that data to enhance Bing’s personal search listings.”

The story truly started in Could 2010, when Google observed that Bing was returning the identical websites as Google when somebody would enter uncommon misspellings. By October 2010, the outcomes for Google and Bing had a a lot higher overlap than in earlier months. In the end, Google created a honeypot web page to point out up on the prime of 100 “artificial” searches (queries that few folks, if anybody, would ever enter into Google).

This story bought picked up by dozens of media retailers as each firms bought right into a public disagreement and weblog posts.

Google known as Bing’s search outcomes a “low cost imitation.”

In the meantime, Bing known as the sting operation a “spy-novelesque stunt” and defended their monitoring of shopper exercise to affect Bing’s search outcomes.

And all this occurred on the identical day as Bing’s Way forward for Search Occasion, the place the Google-Bing dispute raged on in individual.

Oh what a day.


Additionally on today


Auto-tagging added to Google Service provider Heart free listings

2022: Tagging added URL parameters to your monitoring URLs for higher analytics and measurements.


Microsoft rolls out portfolio bid methods and automatic integration with Google Tag Supervisor

2022: The portfolio function mechanically adjusted bidding throughout a number of campaigns to steadiness under- and over-performing campaigns that shared the identical bidding technique.


Google Search launches about this end result function

2021: The function helped searchers be taught extra concerning the search end result or search function they had been serious about clicking on.


Google provides Black-owned enterprise label to product outcomes

2021: The label learn “identifies as Black-owned” and confirmed within the product itemizing outcomes inside Google Buying.


Entrepreneurs say COVID vaccines create hope for fast return of in-person occasions

2021: Entrepreneurs had been seeing an finish to situations which have made enterprise journey to coaching seminars, conferences and commerce reveals unsafe.


Video: Daybreak Beobide on Google confirmed vs unconfirmed algorithm updates

2021: On this installment of Barry Schwartz’s vlog collection, he additionally chatted with Beobide concerning the web page expertise replace.


Bing Advertisements rolls out multiuser entry with single sign-on

2018: Multi-Consumer Entry allowed customers to have one e mail and password to entry all the Bing Advertisements accounts they handle.  


Restaurant house owners can now edit menu listings in Google My Enterprise

2018: This made it doable to create a structured restaurant menu for show in cellular search listings instantly in Google My Enterprise.


Google Assistant provides new media capabilities forward of HomePod launch

2018: You would now get up to a favourite playlist and use voice to select up the place you left off with Netflix reveals. 


Google wins ‘proper to be forgotten’ case in Japanese excessive courtroom

2017: Japan’s excessive courtroom dominated that search outcomes are a type of speech entitled to safety.


Google’s Pretend Locksmith Drawback As soon as Once more Hits The New York Occasions

2016: Corporations, usually not primarily based within the native space, arrange pretend areas inside Google Maps to trick the algorithm into considering they had been regionally primarily based.


Valentine’s Day Searches Begin Now: When They’ll Peak Relies upon On The Class

2016: Knowledge from Bing offered key tendencies on Valentine’s Day-related searches — together with items, sweet, flowers, eating places and jewellery — and advert efficiency.


Google Search iOS App Provides “I’m Feeling Curious” To three-D Contact

2016: Onerous urgent on the app introduced up a menu for the “I’m Feeling Curious” button.


Google Increasing Candidate Playing cards, Will Additionally Supply Major Voting Reminders

2016: In search and Google Now, customers had been in a position to get a mix of candidate-generated content material and third-party content material concerning the primaries and the election.


The place Yahoo May Once more Compete In Search: Cellular

2014: With the fitting content material and person expertise, Yahoo might have generated new “search” utilization and advert income from cellular.


Google Settles With France: No ‘Hyperlink Tax,’ However €60 Million Media Fund

2013: The settlement ended a number of months of debate over France’s plan to cost Google for linking to French information content material.


Google Submits Formal European Antitrust Settlement Proposal

2013: The proposal was required to handle 4 “areas of concern” – “search bias” and “diversion of site visitors”; improper use of third-party content material and opinions by Google; third-party writer exclusivity agreements; and portability of advert campaigns to different search platforms.


Microsoft Sued By Firm That Received Patent Lawsuit In opposition to Google In 2012

2013: The 2 patents (initially issued within the early Nineteen Nineties and owned by Lycos, which later bought them) pertained to the rating and placement of advertisements in search outcomes.


The Lead Up To the Tremendous Bowl: How Are We Looking?

2013: Reply: On a number of gadgets. For data on the soccer groups, recipes and snacks.


Search In Pics: The Google Enterprise Card Assortment, Silver Android Statue & Golden Gate Bridge Pin

2013: The most recent photographs exhibiting what folks eat on the search engine firms, how they play, who they meet, the place they communicate, what toys they’ve and extra.


French Courtroom Fines Google $660,000 As a result of Google Maps Is Free

2012: Google remained “satisfied {that a} free high-quality mapping software is helpful for each Web customers and web sites.”


Google Pledges Crack Down on Unscrupulous AdWords Resellers

2011: Underneath the phrases, businesses had to supply their purchasers with metrics on prices, clicks and impressions on AdWords no less than month-to-month, if no more usually.


Blekko Bans Content material Farms From Its Index

2011: Blekko determined to ban the highest 20 spam websites from its index completely, together with ehow.com.


Hypothesis, Intrigue Encompass Google’s Delayed Cloud-Tunes Music Service

2011: Licensing points had delayed the service, regardless of Google providing boatloads of money to music labels.


Google Lastly Provides Examine-Ins To Latitude, With A Couple Twists

2011: Latitude might ship reminders to check-in at areas if you arrive, supported automated check-ins at locations and mechanically checked you out if you left a location.


Google New Native Advert Class Invades The “7 Pack”

2010: The native enterprise advert (“enhanced listings“) allowed a enterprise to face out with an “enhanced” presence on the map or within the map-related listings on the SERP.


The Newest On Google Information Sitemaps

2010: Information publishers had by way of April 2010 to switch their information sitemap to accommodate the brand new protocol.


Report: Google To Carry Extra “Transparency” To AdSense Income Sharing

2010: Google gross sales boss Nikesh Arora reportedly stated that Google would think about giving extra transparency about income splits in AdSense.


AP & Google Attain A Deal – Type Of

2010: Google and the Related Press reached an settlement permitting Google to proceed utilizing AP content material. However whether or not this can be a long-term settlement was unclear.


SEOmoz Leaves The Consulting Enterprise To Focus On Software program

2010: The search engine marketing company had not too long ago launched Open Web site Explorer and supplied quite a lot of search engine marketing instruments.


Can Google Kill Microsoft’s Web Explorer 6?

2010: Google introduced they’d be discontinuing their help for “very outdated browsers.”


US Appeals Courtroom Permits Google Road View Trespass Lawsuit To Proceed

2010: The Boring couple had first sued Google in early 2008 for taking photos of their suburban Pennsylvania residence, which was on a clearly marked non-public street.


2000 In Assessment: AdWords Launches; Yahoo Companions With Google; GoTo Syndicates

2010: Main occasions from the 12 months 2000 in shopper search.


Can Searchers Discover The Superbowl?

2009: Serps and web sites nonetheless had a number of room to enhance with a purpose to join with searchers.


Scoring The Superbowl Advertisements & Search: Do Broadcast Entrepreneurs Get On-line Acquisition?

2009: It was the 12 months of the microsite.


Microsoft Makes $45 Billion Bid To Purchase Yahoo

2008: Microsoft was able to bid $31 per share to Yahoo’s board of administrators to buy the firm, a deal probably price $45 billion. (Yahoo in the end rejected this bid – and it wouldn’t be the final time.) Extra protection of the bid:


Mine The Net’s Socially-Tagged Hyperlinks: Google Social Graph API Launched

2008: The API allowed builders to find socially-labeled hyperlinks on pages and generate connections between them.


“Open Community” A Actuality, C Block Of 700MHz Spectrum Hits $4.6 Billion “Reserve Worth”

2008: Successfully, the foundations required that “any authorized shopper gadget” have to be allowed to entry the C Block broadband community.


Up Shut With Yahoo’s New Delete URL Characteristic

2007: Pages would proceed to be crawled, they only wouldn’t get listed.


Google Information Engine Bugging Out

2007: It was returning 500 errors, graphics weren’t loading and searches weren’t working.


Nationwide Pork Board Goes After Breastfeeding Search Marketer

2007: The Nationwide Pork Board thought considered one of her venture’s T-shirts violated their trademark on the phrase “The Different White Meat.”


Google Fensi: Google’s Asian Social Networking Web site?

2007: Was it a social community? A sport? Or service. We might by no means know.


Marchex Launches Assessment Aggregation Characteristic ‘Open View’

2007: Open View aggregated person and knowledgeable opinions and generates a dynamic abstract in kind of a single paragraph.


Google To Kick Off X Prize’s Subsequent Fundraising Marketing campaign

2007: X Prize’s mission was to “create radical breakthroughs for the advantage of humanity.”


Aussies Flip Out For Battle Of Sydney; Google Will get Shot Down

2007: Google’s flyover to snap imagery of the Sydney panorama and residents didn’t go as deliberate.


From Search Advertising Expo (SMX)


Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.


< January 31 | Search Advertising Historical past | February 2 >

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