Successful TikTok Video Concepts and Finest Practices [+ Examples]

In the event you’re searching for top-performing TikTok video concepts and greatest practices, you’ve come to the appropriate place. Sure, TikTok and Instagram Reels are fairly pretty matched. Nevertheless, TikTok is alleged to supply a lot increased common engagement per video, and it’s nonetheless rising – quick. 

There is no such thing as a denying that TikTok is quick turning into a well-liked video advertising platform, having topped one billion energetic month-to-month TikTok customers as of January 2022.

And the way a lot content material are they consuming? In accordance with Statista, TikTok customers are watching a whopping 167,000,000 movies per minute!

Because of this TikTok isn’t simply rising in reputation and attain, but additionally in content material. That is making it increasingly necessary for eCommerce entrepreneurs to put money into video advertising and use TikTok greatest practices. 

So, what’s one of the best ways for manufacturers to make an influence on TikTok when creating movies? 

We’ve acquired you lined. 

On this submit, we take you thru successful TikTok video greatest practices when creating adverts and content material, and offer you some eCommerce TikTok video concepts for every that you would be able to steal. Be happy to leap forward to a related part.  

Able to create high-converting TikTok video adverts? 

Let’s dive in. 

1. Convert with On-Display CTAs

Compelling calls to motion are an important aspect to any high-performing eCommerce advertising technique, and TikTok isn’t any completely different. 

In accordance with TikTok, video adverts with on-screen CTAs see a 55.7% impression raise in comparison with these with out. This shouldn’t shock you, given the success of Branded Hashtag Challenges that are constructed round on-screen CTAs. 

Nevertheless, your TikTok video content material and advert captions shouldn’t simply captivate; eCommerce entrepreneurs additionally want them to transform. This implies whether or not you simply go for the button CTA, it’s additionally value testing the inclusion of on-screen caption CTAs as effectively. 

Here’s a product launch co-branding TikTok instance from Fly By Jing. 

On this TikTok video advert, Fly By Jing leveraged a recognized meals influencer, TiffyCooks, to indicate buyers simply how tasty and easy-to-use their product is. Not solely did they use a CTA button, however in addition they included an on-screen CTA incentive that gave buyers 10% off after they clicked on the CTA and used the code.

Nevertheless, you may preserve it easy relating to TikTok video concepts. Right here’s one other instance from Elf Cosmetics utilizing a fundamental “go to us” on-screen CTA. 

@elfcosmetics Observe us @elfyeah ♬ authentic sound – elfcosmetics

2. Let Your Buyers Present Off

Or in different phrases, let your audiences categorical their creativity, and in flip create a extra genuine expertise – however extra on authenticity later.

Let’s check out this Clearly problem marketing campaign. This video impressed their goal TikTok consumer sufficient to generate 241,000 video submissions and 32.7 million engagements.

In reality, Branded Hashtag Challenges are top-of-the-line methods to make use of TikTok movies to spice up engagement. In accordance with TikTok, efficient challenges do the next: 

A model that understands this effectively is Simmons. Simmons’s #Snoozzzapalooza Branded Hashtag Problem labored collaboratively with company companions and TikTok, and resulted in six billion views and a pair of.3 million video creations. 

This implies over 2 million TikTok customers ran with the problem, displaying off their creativity whereas spreading Simmons model consciousness. They did this by together with a enjoyable, upbeat tune (authentic) and giving creators full creativity on how they imagined the problem, leading to an engagement price of 20%.

3. Preserve It Genuine

On the subject of fine-tuning your TikTok concepts, it’s important they cross the authenticity take a look at. TikTok, in spite of everything, is a social media platform, making it important for manufacturers to be themselves. That is one thing on-line health attire retailer Gymshark – who at the moment are as much as 3.4 million followers – are masters at. 

Maintaining your TikToks genuine is essential if you wish to duplicate their success. Finally, this model has constructed its complete TikTok content material advertising round simply that. Check out Gymshark’s Halloween TikTok from final 12 months. 

@gymshark Even the most important man within the health club is frightened of one thing 😳 @Thomartos #Gymshark #Halloween #GymNightmare ♬ authentic sound – Gymshark

Gymshark have been in a position to develop their following by tapping into the viewers and talking their language with each TikTok video they create. Check out their homepage. It’s extra entertaining than instructional. Their complete technique is round creating TikTok video concepts that faucet into the most recent tendencies.

In the event you’re searching for extra TikTok video concepts that exude authenticity, Pink Bull is at all times a superb model for inspiration. One among their Dance Your Fashion competitors campaigns generated over 7 billion video views and an engagement price of 14.94%.

4. Discover Your TikTok Size Candy Spot

On the subject of TikTok greatest practices, sure, size issues. However what size? TikToks began as 15-second clips, which then elevated to 60-second movies. They’re presently testing prolonged movies of lengths as much as 10 minutes. This differs from an Instagram Reel, which units the restrict at 30 seconds. 

So what’s the greatest TikTok video size? 

In accordance with TikTok, 1 in 4 top-performing movies vary between 21 and 34 seconds in size. Moreover, they discovered that these movies see a 1.6% raise in impressions. 

Usually, manufacturers ought to preserve movies brief, but it surely’s important to check completely different lengths in opposition to your TikTok efficiency metrics. Manufacturers must also match size to the message and content material. 

Let’s check out Ryanair’s TikTok account. Though their TikTok movies are from 6 to 46 seconds, their content material averages the 10-second mark. 

This doesn’t imply it is best to go all-in with 10-second movies, and that’s that. Right here’s one other instance from Fenty Magnificence. This model takes on TikTok trending make-up tutorials, with some movies exceeding a minute.

@fentybeauty @nikkietutorials serving LEWKS and HAWT #FENTYICON tea!! 🍵 Which shade(s) did y’all snatch already? #iconenergy #lipstick ♬ authentic sound – Fenty Magnificence

In a Nutshell: It’s a balancing act. TikTok video size must be tweaked particularly to your model, message, and viewers. One of the best ways to do that is to: 

1. Preserve a detailed eye on all content material engagement metrics and adapt your TikTok content material advertising technique accordingly 
2. Watch trending and viral movies to gauge what TikTok customers are partaking with 
3. A/B take a look at your TikTok adverts earlier than launching a marketing campaign in full 

5. Embody a Promotional Supply

Regardless of solely 3.21% of top-performing TikTok movies truly that includes product promotions, those that do see a 67.4% impressions raise, which is sort of a substantiation. This contains influencer campaigns. 

Keep in mind that successful TikTok instance from the Farmer’s Canine we highlighted in our case examine submit? On this marketing campaign, they mixed the ability of influencers with on-screen CTAs and strategic promotional affords. 

 6. All the time Shoot for TikTok (Vertical)

In accordance with TikTok, movies shot in vertical format see a 40% impression raise, in comparison with these shot utilizing sq. or horizontal side ratios. These movies are explicitly shot for TikTok within the 9:16 side ratio and according to tendencies. They aren’t Instagram Reels or different social media platform movies simply posted to TikTok. 

7. Shoot Full Display and Border Free

Check out a video from this favourite TikTok account, miso come right here. That is the account behind the successful pet retailer, Miso and Pals.  

@misocomehere My without end unicorn. 💜 Keep secure tonight everybody! #shihtzusoftiktok #shihtzu #halloween #dogsofttiktok #cutedog #unicorn ♬ Break My Stride – Chateau Pop

In reality, all their movies will provide you with a ton of successful TikTok video concepts.

 8. Go for a Sound-On Atmosphere

When narrowing down your TikTok video concepts, don’t neglect to think about background music or sound. In accordance with TikTok, 93% of top-performing TikTok movies use some type of audio, so it’s a good suggestion to go for a sound-on atmosphere to raise impressions. This may be within the type of: 

• Speaking to digital camera 
• Background music  
• Voiceovers 

Being artistic with sound undoubtedly does repay. Right here’s one of the vital well-liked movies from final 12 months, proving simply how impactful sound will be. 

@tacobell World, say hey to #TacoMoon ♬ authentic sound – tacobell

9. Change Up Scenes in a Single Video

The subsequent efficiency hack to think about when creating good TikTok movies are scene variations. When analyzing top-performing video adverts, TikTok discovered that movies with various scenes see a 40.6% raise in impressions and account for 99% of top-performing eCommerce movies. 

In a nutshell, relating to creating TikTok video adverts, B-roll or transition footage is important. That is one thing successful eCommerce TikTok account Sud Scrub understands and executes effectively. 

@sudscrub PSA: Washcloths are additionally vulnerable to bacterial progress 🦠❌ #showerroutine #hygienehacks #beautyhacks #cleantok #mysmallbusiness ♬ authentic sound – Schitt’s Creek

10. Don’t Sacrifice on High quality – Go for Excessive-Res 720p+

Sure, in some instances, fast in-the-moment smartphone movies can generate hundreds of thousands of views. And no, you undoubtedly don’t want knowledgeable video service to create your TikToks. The trick is steadiness, and the outcomes are value it. 

In accordance with TikTok, 83.2% of top-performing TikTok movies have a decision of 720p or increased and end in a 5.4% raise in impressions in comparison with these underneath 720p. 

Check out HelloFresh’s TikTok account. As you may see under, all their movies observe the identical high quality requirements. One among their newest TikToks makes for excellent TikTok video concept inspiration. 

@hellofresh So many scrumptious choices for each meal of the day! 😋 #whatieatianday #recipes #HelloFresh ♬ authentic sound – HelloFresh US

Listed here are some TikTok video capturing tricks to get you began: 

 11. Virtually All the time Embody Captions

TikTok has discovered that captions can improve impressions by over 50% in 73% of top-performing TikToks. Right here’s a wonderful instance of taking TikTok captions to a brand new stage from Crocs.  

@crocsConsolation👏 With out👏 Carbon👏 We’re totally dedicated to our aim of Web Zero by 2030! Let’s make our world a extra comfy place💚 See bio for extra!♬ 오리지널 사운드 – Crocs

And it doesn’t must be difficult. Final 12 months, TikTok launched auto-captions that robotically generate captions for uploaded content material and provides customers the ability to edit the textual content of their captions as soon as they’re generated.

12. Combine TikTok in Your Advertising and marketing Technique the Proper Manner

In the event you’re already utilizing Visitors Booster, that is simple: you may simply attain out to our help group to improve to enterprise. In case you are DYI-ing your digital adverts and content material advertising, you have to to create a sound technique for TikTok that integrates into your advertising the appropriate method. This implies: 

1. Defining your TikTok viewers market 
2. Doing a aggressive evaluation (AKA spy in your opponents) 
3. Setting objectives and targets for content material and adverts 
4. Defining budgets 
5. Optimizing and tweaking repeatedly (even higher if you’re doing this in real-time with PPC automation) 

Let’s check out Collars & Co, whose TikTok advertising technique is centered round creating partaking and enjoyable content material geared toward partaking their desired viewers. Justin, their founder, having had earlier success with one TikTok getting 50k views in a single day, determined to make use of adverts to develop his model’s TikTok following and improve each day gross sales. They used: 

• Conversion campaigns
• Lookalike audiences 
• Retargeting audiences

And the outcomes? They have been in a position to develop their followers by 29,000 in the course of the marketing campaign. 

After getting narrowed down your TikTok video concepts and used the given greatest practices to provide them, it’s time to run your adverts. You need to contemplate your TikTok objectives and your total advertising technique. Merely put, suppose cross-channeling! 

In a Sprout Social case examine, certainly one of their key findings was as follows: 

There are 3 ways you may navigate this: 

1. Check and run your personal TikTok adverts for eCommerce 
2. Use an company or rent a PPC supervisor
3. Go for a sturdy PPC administration service that features TikTok adverts and devoted account managers

Additionally make sure that you take a look at these knowledgeable guides as effectively, to assist construct the optimum social media platform advertising and PPC technique:

1. Fb Adverts for eCommerce
2. Google Adverts for eCommerce 
3. Pinterest Adverts for eCommerce 
4. Microsoft Adverts for eCommerce
5. TikTok Adverts for eCommerce 

Ultimate Ideas: Outline, Check, Run, and Optimize Accordingly 

To recap, to create high-performing TikTok Movies, manufacturers ought to: 

• Convert with on-screen CTAs 
• Let your buyers showcase 
• Preserve it genuine 
• Discover your TikTok video size candy spot 
• Embody a promotional provide 
• All the time edit or shoot for TikTok  
• Shoot full display and border free  
• Go for a sound-on atmosphere 
• Change up scenes in every TikTok 
• Shoot at 720p+
• Virtually at all times embrace captions 
• Combine TikTok in your social media and PPC technique  

However it doesn’t cease there. With every TikTok account video, you need to assess engagement and study. On the subject of TikTok video adverts, it would be best to preserve your eyes on total CPM, CPA, CTRS, CPM, conversions, and advert spend. 

Earlier than throwing your whole monetary weight behind producing TikTok video concepts, it would be best to: 

1. Outline: Give you a shortlist of content material advertising and video advert concepts 
2. Check: Create movies utilizing TikTok greatest practices and take a look at to your viewers 
3. Run: Run adverts with smaller budgets, assess outcomes, and tweak 
4. Optimize: Improve campaigns and budgets, consciously optimizing 

And that’s it! 

In the event you’re nonetheless searching for TikTok content material concepts, head over to this submit: 9+ Successful TikTok Advert Examples and Why They Work. 

Additionally, be sure you be a part of 40K different on-line retailer house owners and observe us on TikTok for superior eCommerce advertising ideas. 

Have eCommerce TikTok advertising questions? Put up them within the feedback under, and our PPC consultants will get again to you. 

Nicole Blanckenberg

Nicole is a content material author at StoreYa with over sixteen years expertise and aptitude for storytelling. She runs on a wholesome dose of caffeine and enthusiasm. When she’s not researching the following content material pattern or creating informative small enterprise content material, she’s an avid beachgoer, espresso store junkie and hangs out on LinkedIn.

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