There are numerous good methods to get extra gross sales with the suitable personalization and automation technique. And E mail advertising and marketing continues to be a confirmed strategy to attain your audiences with related, personalised content material that will increase gross sales, whereas additionally selling your model. In the event you use Shopify or WooCommerce, ActiveCampaign helps you optimize your advertising and marketing automation technique by letting you sync product choices out of your on-line retailer and utilizing that info to create focused campaigns and automations.
With product catalog, you may set off quite a few automations utilizing your on-line retailer information. Listed below are some examples of electronic mail campaigns that you would simply automate:
- Remind prospects of merchandise they left behind of their buying cart
- Ship a new arrivals spherical up primarily based on visits to your web site’s new arrivals web page
- Advocate merchandise primarily based on pursuits and previous purchases to drive repeat enterprise
- Cross-sell completely different services to drive consciousness and up your gross sales potential
What’s Product Catalog?
The brand new product catalog characteristic enables you to join your on-line retailer and pull deeper product information into ActiveCampaign like stock, measurement, model, and colour on high of present fields. You’ll be able to then use this info to energy pre-built automations, construct superior segmentations, and design stunning, personalised electronic mail campaigns that drive conversions and repeat purchases.
Use Product Catalog to boost your electronic mail advertising and marketing
Utilizing superior segmentation throughout the electronic mail designer, you may construct focused emails primarily based in your viewers’s pursuits, profile, location, and searching behaviors, and populate merchandise that they’re almost certainly to purchase. You’ll be able to usher in related product info by numerous filters, product sorting capabilities, or manually choose the merchandise that you simply wish to spotlight in a focused electronic mail marketing campaign for distinctive buyer segments. You’ll be able to filter and kind your product content material primarily based on:
- Stock
- Bestsellers
- Finest Ranking
- Common Ranking
- Worth
- New arrivals
- Not too long ago added
- Sale
Go one step additional by customizing your electronic mail campaigns with completely different merchandise, photographs, or gives primarily based on the circumstances you set – including one other layer of personalization.
Use Product Catalog information to automate workflows
To make it easy and simple to get going, try these product catalog “recipes”, or pre-built, automation templates, in our library.
- Product Catalog: Cross-Promote– Present consumers merchandise and equipment that compliments their current buy or possibly supply a small low cost on a selected product.
- Product Catalog: Deserted Cart Upsell– Specify circumstances for the merchandise that present out of your ecommerce retailer. Present the wanted info and equipment to assist full the expertise to your contacts and get better the sale.
- Product Catalog: New Product Launch – Showcase the merchandise you select through segmentation to seem in your electronic mail campaigns. Curate the merchandise you wish to ship when contacts go to your website a number of occasions.
- Product Catalog: New Arrival– Comply with-up with contacts who’re taking a look at merchandise in your website with an electronic mail that exhibits the latest arrivals in the identical class they had been searching.
ActiveCampaign’s product catalog helps you market smarter and get essentially the most out of each interplay together with your buyer. No missed alternatives or guesswork. Be taught extra about how one can use product catalog within the new electronic mail designer in our assist middle or begin your free trial right this moment!
