What’s the present state of Instagram influencers in Spain? Vamos a ver! (That’s Spanish for let’s have a look!)
Context
In a Heepsy examine we ran just a few months in the past, Spain got here in tenth place of the nations with essentially the most influencers. The nation with essentially the most influencers was america. We’ve already profiled the state of influencer advertising in that nation.
Heepsy was born in Spain, and we all know that we now have loads of customers in our house nation. So we needed to fill you all in on the state of Instagram influencer advertising in Spain.
Quantity and forms of influencers
Based on Heepsy, Spain has roughly:
- 88K Instagram influencers
- 43K YouTubers
- 27.1K TikTok creators
Understand that a few of these accounts could also be duplicate. That’s to say, a few of these Instagram influencers may additionally be YouTubers, and so forth.
At present, we’re going to dig deeper into Instagram influencers. Of these 88K Instagrammers, 6.1K are verified accounts.
Additional, a big majority of Spanish influencers fall into the micro influencer class.
Micro influencers have been in excessive demand in recent times. Their excessive engagement charges and genuine audiences make them fascinating to influencer entrepreneurs.
For instance, in Spain, we will see that micro influencers lead in relation to engagement. They’re the one influencer tier to go above the typical of three.5%. Though surprisingly, mega influencers are simply behind.
High classes
What are Spanish influencers posting about? What classes or industries do they belong to? Every influencer is totally different, however we will group them collectively by the themes of their profiles.
Whereas analyzing classes, we additionally regarded on the common engagement for every. The highest ten influencer classes in Spain in 2021, and their common engagement charges, are:
- Media, 4.2%
- Trend, 2.5%
- Music, 3.8%
- Arts, 3.7%
- Journey, 3.6%
- Health & Wellness, 3.4%
- Pictures, 4.1%
- Meals, 2.2%
- Life-style, 3.4%
- Sport, 4.5%
When you’re searching for influencers in Spain, you should utilize these engagement charges as benchmarks. Evaluate an influencer from considered one of these classes to the class common to see how they stack up. (Or, use Heepsy, which already does that for you).
This listing is kind of on par with the high influencer classes worldwide. Sports activities and Life-style seem as high classes in Spain. However world wide, these classes don’t seem, changed as an alternative by Cinema & Performing and Make-up.
They’re additionally fairly broad classes. Because of this inside every, there will probably be sub-categories. These niches will characterize extra particular pursuits. For instance, inside the Arts class, we’ll see painters, sculptors, and so forth.
On Heepsy you may seek for broad classes or smaller niches by typing them into the search bar.
Professional tip: When you’re looking for niches, it’s possible you’ll must enter them within the native language. If looking in Spain, for instance, we suggest attempting each English and Spanish.
Areas inside Spain
A majority of influencers in Spain are primarily based in 9 totally different autonomous communities. Not surprisingly, most influencers come from the communities with Spain’s greatest cities.
Spain’s 4 largest cities (by inhabitants) are Madrid, Barcelona, Valencia, and Sevilla. And the highest 4 communities with essentially the most influencers are houses to these cities: Cataluña, Madrid, Andalucía, and Valencia.
Different autonomous communities with important numbers of influencers are, in descending order: Islas Baleares, Islas Canarias, Galicia, Castilla-La Mancha, and País Vasco.
Barcelona and Madrid are the cultural hubs of the nation, so it’s no shock Cataluña and the Neighborhood of Madrid rank first and second.
Most-mentioned manufacturers by influencers in Spain
These had been the highest then talked about manufacturers in Spain:
- Zara, 579 mentions
- Shein, 540 mentions
- Shein Spain, 351 mentions
- Spotify, 239 mentions
- FC Barcelona, 225 mentions
- La Roche–Posay, 223 mentions
- El Corte Inglés, 221 mentions
- Bershka, 217 mentions
- YouTube, 208 mentions
- RTVE, 198 mentions
Numerous of those manufacturers are Spanish. Zara and Bershka are a part of Inditex, the holding firm of Amancio Ortega, the eleventh richest individual on this planet. FC Barcelona is without doubt one of the most adorned soccer golf equipment in Spain and the world. El Corte Inglés is the main Spanish division retailer, and RTVE is the general public arm of the nation’s radio and tv.
Most-used hashtags by influencers in Spain
Essentially the most-used hashtags by influencers in Spain aren’t any shock. The listing consists of a mixture of common and geolocation hashtags.
They’re, with the variety of makes use of:
- #love, 58K
- #madrid, 55K
- #trend, 49K
- #barcelona, #48K
- #spain, #40K
- #summer time, 37K
- #instagood, 35K
- #type, 34.3K
- #pictures, 34.1K
- #photooftheday, 33K
Whereas these are the most-used hashtags, they’re not one of the best for influencer advertising. Influencers might use these tags on their non-branded content material, in an effort to attempt to get new followers from the big swimming pools of individuals following these hashtags. However for branded content material, these hashtags are a lot too broad, which implies the individuals who comply with them aren’t essentially seeking to purchase a services or products.
For influencer advertising campaigns, it’s best to encourage influencers to say and/or tag your model. In case you have branded hashtags, encourage them to make use of these, too. Shein, for instance, asks followers to tag their content material with the branded hashtag #sheingals.
Conclusion
That’s a fundamental rundown of the state of Instagram influencer advertising in Spain. In order for you extra info like this, take a look at our article How A lot Do Influencers Cost? or High TikTok Influencers By Nation.
And if you wish to discover Instagram, YouTube, or TikTok influencers, head over to Heepsy!
