After a 12 months of nice shifts within the social media panorama, Fb will not be fairly as dominant as in years previous. But it surely’s nonetheless the most-used social platform worldwide – by far.
On this publish, we reveal 42 need-to-know Fb statistics, up to date for 2023, to assist your model perceive what’s occurring with Fb proper now, in addition to how one can make the most of altering demographics and promoting strikes.
Obtain our Social Developments report to get information from over 10,000 entrepreneurs that you need to use to plan a viral-worthy social technique in 2023.
Basic Fb stats
1. Fb has 2.93 billion month-to-month energetic customers
That’s a 1.3% year-over-year bounce, or a rise of 39 million customers.
Regardless of going by a troublesome 12 months in 2022, Fb stays essentially the most used social platform worldwide. For entrepreneurs attempting to achieve virtually each demographic, Fb is a required part of a social advertising and marketing technique.
2. 36.7% of the world’s inhabitants makes use of Fb month-to-month
Yep, 2.93 billion customers equals 36.7% of Earth’s 8 billion individuals, as of November 2022. And it’s 47% of the world’s inhabitants aged 13+.
3. 70% of Web customers are energetic on no less than one Meta platform
Out of 5.3 billion world Web customers, 3.71 billion individuals use no less than one Meta app each month: Fb, Instagram, Messenger, or WhatsApp. Many use a couple of.
On this publish , we focus particularly on Fb itself, however since there’s a lot cross-pollination in Meta platforms, it’s good to grasp the larger image, too.
4. Fb is the seventh most dear model on the earth
Meta’s inventory value had a bumpy experience in 2022, however Fb’s model worth stays sturdy. (Model worth is a advertising and marketing time period that represents the worth of the model itself – it’s not the identical as inventory worth.)
Fb lands behind large manufacturers like Amazon, Google, and Walmart to land in seventh place for 2022 with a model worth of $101.2 billion. Apple holds the highest spot with an estimated model worth of $355.08 billion USD.
5. Fb.com is the third-most-visited web site on the earth
Solely Google and YouTube get extra visits. That is simply the net model of Fb, so this doesn’t even embody app use. On that be aware…
6. Fb is 2nd-most-used world app primarily based on whole utilization time
Solely YouTube tops it. Fb Messenger is available in at quantity 9.
Fb can be the third-most downloaded app, after Instagram and TikTok.
7. Over 1 billion Tales are posted every single day throughout Fb apps
The Tales format continues to develop in recognition throughout Fb, Instagram, and WhatsApp. 62% of customers say they’ll use Instagram and Fb Tales much more sooner or later.
8. About 15% of Fb Feed content material is advisable by AI from non-followed accounts
Mark Zuckerberg has mentioned that he expects that proportion to greater than double by the tip of 2023. That’s a great deal of potential for manufacturers to get in entrance of recent audiences organically. All of the extra cause to remain on prime of the newest modifications within the Fb algorithm.
Fb person stats
9. 67% of month-to-month customers are energetic day by day
That’s 1.98 billion day by day energetic customers, a.ok.a. individuals utilizing Fb each single day.
The trick for entrepreneurs is understanding when greatest to share content material to achieve their day by day Fb viewers. We’ve obtained a weblog publish and instruments that will help you determine that out.
10. Greater than 72% of Fb customers additionally use YouTube, WhatsApp, and Instagram
The figures are available in at 72.6% of Fb customers additionally frequenting YouTube, 72.3% utilizing WhatsApp, and 77.4% utilizing Instagram.
There are appreciable overlaps in different common social networks, comparable to 50.2% of Fb customers additionally being on TikTok, 49.9% on Twitter, and 33.7% on Pinterest.
Having a powerful cross-platform marketing campaign technique will make sure you ship the correct message on every platform.
11. 70% of American adults use Fb
Solely YouTube ranks increased at 83%. Instagram is available in third at 47%.
However, as you’ll see within the subsequent few Fb stats, the platform’s attain shouldn’t be common throughout all grownup age teams.
12. Fb is the favourite social platform of the 35-44 demographic
It additionally is available in tops for male Web customers aged 25-34, though girls in that age group want Instagram. (Fb at the moment limits its gender reporting to female and male.)
In case your goal market contains these demographics, Fb is an much more vital place so that you can join.
13. 7% of Gen Z customers plan to give up Fb in 2023
And 25% plan to spend much less time on the platform.
Since generational age ranges can fluctuate, let’s specify right here that Gen Z on this case is outlined as customers aged 18 to 25. Seven % is hardly a mass exodus, nevertheless it does point out altering person patterns that entrepreneurs ought to keep watch over.
It’s all the time a good suggestion to study your particular viewers’s behaviors by analysis and testing.
14. Solely 18% of American Fb customers suppose the platform protects their privateness and information
That’s the bottom of all of the social platforms, and a pointy lower from 30% in 2020. That issues, as a result of customers usually tend to click on on adverts – and particularly to make use of social commerce options – on platforms they belief.
Fb utilization stats
15. Customers spend a mean of 19.7 hours a month on Fb
That is available in third behind YouTube’s 23.4 hours a month and TikTok’s 22.9 hours. It’s considerably greater than Instagram’s 11.7 hours per thirty days. This Fb statistic is for Android customers solely nevertheless it’s nonetheless indicative of trade patterns.
16. Individuals spend 30.1 minutes a day on Fb
Whereas the worldwide month-to-month utilization Fb stat above has the platform in third place, it truly is available in fifth for day by day use time by American adults. For this stat, TikTok guidelines the roost with practically 46 minutes of day by day time spent.
Supply: eMarketer
After all, statistics on Fb use fluctuate by nation. For instance, UK customers spend 42 minutes per day on the platform, in comparison with 49 minutes a day on TikTok.
17. Fb use accounted 25.7% of the time U.S. adults spent on social platforms in 2022
That’s a lower from 35.3% in 2019. eMarketer predicts it can lower a bit of additional to 22.4% in 2024. Nearly the entire misplaced time goes to TikTok.
Supply: eMarketer
However don’t let shifting utilization patterns drive you to make main modifications in your technique with out planning and testing. Sure, Fb is dropping time to TikTok, nevertheless it nonetheless represents extra time spent than another social platform, and can proceed to take action by no less than 2024.
18. 31% of Individuals repeatedly get their information from Fb
Whereas that’s declined from 36% in 2020, it’s nonetheless a lot increased than another social community. YouTube is available in second with 25% of Individuals repeatedly getting their information there.
Individuals anticipate to listen to about vital occasions on Fb, together with the newest information from their favourite manufacturers.
Fb stats for enterprise
19. The common Fb Web page posts 1.68 occasions per day
Greater than half of of these posts (52.5%) are hyperlink posts.That’s {followed} by:
- Photograph posts: 28.8%
- Video posts: 17.1%
- Standing posts: 1.8%
20. The common engagement price for a Fb Web page publish is 0.07%
Nonetheless, the speed varies considerably amongst publish varieties, which can be a superb cause to rethink your content material combine. Photograph posts get the best engagement at 0.12%, {followed} by:
- Standing posts: 0.11%
- Video posts: 0.08%
- Hyperlink posts: 0.04%
Engagement charges additionally fluctuate considerably primarily based on the variety of web page followers, with small pages getting the best engagement.
21. 1 billion customers message a enterprise on the Fb household of apps every week
Ignoring your DMs is not an possibility (try the following stat for proof). If you happen to need assistance protecting observe of incoming messages, attempt a instrument like Hootsuite Inbox or Sparkcentral.
22. Individuals are 53% extra probably to purchase from a enterprise they’ll message
Thankfully, Fb permits companies so as to add Fb Messenger reside chat to their web sites to enhance customer support and conversions.
It is a highly effective characteristic, though it’s restricted to solely Fb Messenger. A multi-platform reside chat answer like Heyday can convey all buyer communication from Fb, Google Maps, e mail, WhatsApp, and extra into one unified inbox to your group.
23. 54.9% of Fb customers observe or analysis manufacturers and merchandise on the platform
Solely Instagram ranks increased for model analysis, at 62.3%. With out a stable Fb presence, you’ll miss out on these potential clients who’re actively researching what to purchase.
24. Fb accounts for 71.64% of all net visitors referral from social media
The overwhelming majority of clicks by to web sites are coming from Fb. For comparability, Twitter is available in second place at solely 9.02%. If you wish to use social to drive visitors to your weblog or on-line retailer, Fb is your greatest guess.
25. Fb eliminated 5,057,300 items of content material within the first half of 2022 on account of copyright, trademark, or counterfeit studies
Studies of mental property violations have risen steadily since 2019, although Fb continues to develop detection and enforcement instruments to maintain it at bay.
A social media audit mixed with a superb social listening program provides your model the most effective chase of recognizing potential violations of your individual mental property.
Supply: Fb Transparency Middle
Fb advert stats
26. The common value per advert decreased 18% in Q3 2022
Fb advert costs have been falling primarily based on information challenges associated to iOS updates and third-party cookies. When you might not all the time be capable to goal as exactly as previously, there’s ample alternative to achieve particular audiences with an curiosity in your model, at decrease charges.
27. For the 5 days between Thanksgiving and Cyber Monday, Fb’s CPM dropped 37% y-o-y
Did your model make the most of this decreased value? If not, it’s time to begin planning your Fb promoting technique whereas prices are nonetheless low, as a result of…
28. Fb advert income is predicted to develop to $75.11 billion in 2024
After studying these final two Fb promoting statistics, you gained’t be shocked to study that the platform’s advert income dropped in 2022. However eMarketer predicts advert income will quickly be on the upswing, rising to $71.32 billion in 2023 after which topping $75 billion the following 12 months.
Supply: eMarketer
29. Fb’s potential promoting attain is 2.08 billion individuals
Since Fb is essentially the most populous social platform, it’s additionally the one with the best potential advert attain. Once more, for entrepreneurs critical about progress, Fb isn’t non-compulsory.
30. Fb adverts attain 33.3% of the worldwide inhabitants over age 13
Put into perspective, that 2.08 billion particular person advert attain is over a 3rd of Earth’s whole teen-and-up inhabitants.
31. Fb’s advert viewers is 56.4% male
To avoid wasting you the mathematics, which means the viewers is 43.6% feminine (since Fb solely provides female and male gender choices). It’s straightforward to consider these as each being “round half,” however a virtually 13-point distinction is critical. Right here’s the way it breaks down for every age group:
All of the extra cause to be sure you analysis your individual audience to grasp the place they spend their time on-line.
32. 18.7% of Fb’s advert viewers is in Southeast Asia
That’s the most important portion of Fb’s advert viewers. The following-largest group is Southern America at 12.1%.
33. Fb’s advert income grew 6% in Asia-Pacific from Q3 2021 to Q3 2022
That’s not stunning given the stat above, even within the face of declining total advert income in 2022. For extra geographic context, be aware that Fb’s advert income decreased by 4% in North America throughout this era, and decreased 12% in Europe.
Talking of geographic context…
34. Fb adverts attain 62.6% of all Individuals aged 13+
Fb additionally studies these potential native promoting audiences as a proportion of whole inhabitants over age 13:
- Mexico: 87.0%
- United Kingdom: 60.7%
- France: 56.1%
- Italy: 53.2%
- India: 29.5%
(The most recent full checklist is in our Digital 2022 Q4 replace.)
35. The potential advert viewers for Fb Reels is 697.1 million individuals
To place that in perspective with different Fb surfaces, right here’s the potential promoting viewers for different placement varieties:
- Tales: 1.25 billion customers
- Search outcomes: 733.1 million customers
- Fb Market: 495.7 million customers
- Immediate articles: 313.6 million customers
For now, the Reels advert viewers is smaller than the Tales advert viewers, however Fb is leaning exhausting into Reels. And when you think about the following Fb stat, this will get actually attention-grabbing…
36. Fb Reels accounted for 3.3% of advert impressions on the platform in 2022
Solely 3.3%. However Reels adverts have half the potential viewers of Tales adverts. Advertisers with a stable Reels promoting technique can achieve a bonus by getting in on this advert placement whereas it’s nonetheless a relative novelty.
37. 40% of Fb advertisers use the Click on-to-Messaging format
Fb is concentrated on rising this format in response to iOS modifications that make it more durable to retarget customers who click on by to a model’s web site. By protecting buyer interactions inside the platform, manufacturers can see who’s engaged with their adverts and might observe up instantly.
Fb purchasing stats
38. 37% of Fb customers will make a purchase order on the platform in 2023
Supply: eMarketer
That proportion is tied with TikTok, however due to its a lot bigger person base, Fb wins in sheer numbers. Listed here are eMarketer’s estimated U.S. patrons on every platform in 2022:
- Fb: 63.5 million
- Instagram: 41.0 million
- TikTok: 23.7 million
However TikTok social commerce is skyrocketing (have a look at the expansion trajectory on that chart!) and eMarketer predicts TikTok and Fb may have equal numbers of purchasers in the USA in 2023.
39. 19% of U.S. customers begin their on-line purchasing search on Fb
It’s the highest social community used for this objective. The highest total supply is Amazon, {followed} by serps, Walmart.com, and YouTube.
40. The common Fb Web page within the retail trade sees 974,000 impressions per thirty days
Retail pages see a mean viewers progress price of 0.52% per thirty days and publish engagement price of 1.37%. Need extra benchmarks by trade? We’ve obtained a weblog publish for that.
Fb video stats
41. Over 140 billion Reels get performed every single day throughout Fb apps
That quantity, shared in October 2022, is a rise of greater than 50% from Might 2022. Reels are rising quick, and the time for a Facebook Reels technique is now.
42. A brand new AI suggestions mannequin led to a 15% enhance in Reels watch time
That quantity is for Fb alone, not together with Instagram. Fb is leaning exhausting into AI modeling, and this quantity makes it straightforward to see why.
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