Many individuals can recall anti-drug messages from their youth—when you grew up within the U.S. within the Nineteen Eighties or ’90s, the Simply Say No or DARE campaigns could come to thoughts. However evaluation has since proven that these well-liked slogans largely failed to forestall drug use amongst younger individuals.
A brand new anti-drug marketing campaign in Sweden takes a unique strategy by specializing in the influence on society reasonably than the person. Swedish company Åkestam Holst NoA created advertisements for the group Pubs In opposition to Medicine (Krogar mot Knark) that concentrate on younger people who find themselves excited about points corresponding to sustainability, the setting and human rights.
