For the primary time, Juice Plus+ has launched an advert marketing campaign within the U.S. that may seem on cable TV and streaming companies. The marketing campaign is designed to function a reminder that the inspiration of well being lies in consuming vegatables and fruits.
Earlier than its launch this week, Juice Plus+ carried out shopper testing with 1,500 U.S. individuals who had by no means heard of the model. When proven three separate scripts, the respondents felt most engaged by the messaging that encourages customers to incorporate extra fruit and greens of their diets in addition to diversifying their consumption of naturally grown meals.
“With over 1 million prospects and 200,000 companions globally we knew the time was proper to share our story with new audiences,” mentioned Sasha Laman, Juice Plus+ Vice President of International Advertising. “Addressing a typical challenge within the well being and wellness world, we’ve stripped again the overcomplicated messaging round a wholesome life-style. Our idea for the advert is ‘goodness is our pure state,’ going again to the origins of our merchandise and the way every ingredient is grown the place nature supposed it to be grown. The advert is an thrilling step for us as a model, so it was essential to indicate the essence of the Juice Plus+ ethos: protecting wellness easy and achievable by prioritizing fruit and greens, in any type.”
As a part of this marketing campaign, Juice Plus+ can also be partnering with nonprofit group Meals Finders, which supplies nourishment to households in want.
