The brand new 12 months is commonly a busy hiring interval, and Mom has not wasted any time, bringing in a various group of 9 new creatives and proving that the UK can nonetheless be a draw for the artistic group.
Ana and Hermeti Balarin, the previous artistic leaders at Mom whose short-lived transfer to Wieden+Kennedy Portland noticed them heading up W+Okay London inside a couple of months, won’t be happy to lose Jay Daniells and Will Lancaster transfer to Mom. The duo’s earlier work has included Coca-Cola’s Open That Ahhh and the unofficial viral hit #justdoitsafely.
Double Cannes Lion Grand Prix and D&AD Black Pencil-winning artistic Ivan Montebello comes from Publicis in Milan. An artwork director by commerce, his earlier work has included Burger King Mouldy Whopper and Heineken Shutter Advertisements.
Felix Richter, Mom’s CCO, mentioned: “We’re fortunate to have these 9 valuable and proficient people from all around the world be a part of our group. I can’t wait to see what they’ll assume up with us right here at Mom.”
Julie Matheny, who follows CCO Felix Richter over from Droga5 New York, will take up the function of artistic director after her transfer was introduced final June.
From Australia, Matt Bladin joins Mom after working at Particular Group in Sydney. He was recognised by B&T as a 30 Below 30 and Artistic Prime 10. His earlier consumer expertise spans from Uber Eats to Netflix.
Jack Willoughby and Serhan Asim are transferring from Fortunate Generals after 5 and a half years, in that point they delivered work for Autodesk, Zoopla, Tang Enhancers and One Plus.
Lastly, former Mom placements Ali Milne and Paloma Gardiner turn out to be a artistic group.
Mom has a number of causes behind bringing so many creatives on board – new shoppers and initiatives, shaping the talents and expertise within the group, changing a few individuals who’ve left.
Prime Row (L-R): Ali Milne, Paloma Gardiner, Jay Daniels, Will Lancaster. Backside Row (L-R): Serhan Asim, Jack Willoughby, Matt Bladin, Ivan Montebello and Julie Matheny.
