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What’s subsequent in tech? A glance again at 2022 developments and 2023 predictions


Tech trends from PRophet

Now that we’re formally within the new yr, there’s no higher time to mirror on 2022. As at all times, there was no scarcity of monumental moments all through the tech house, with all the pieces from synthetic intelligence (AI) to augmented actuality (AR) making waves. Whereas lots of 2022’s developments will proceed to realize steam in 2023, there are a selection of latest developments rising this yr, particularly involving points like sustainability and privateness.

To higher perceive the place we’ve been and the place we’re headed, let’s take a fast look again on the high tech developments from 2022, in addition to a glance forward on the high tech predictions for 2023.

High 2022 developments

The wild world of Web3

Web3, a decentralized iteration of the web, arguably made a much bigger affect on the zeitgeist in 2022 than ever earlier than. We witnessed a few of the highs and lows of Web3 this previous yr, from the rise of decentralized autonomous organizations (DAOs) to the downturn all through the cryptocurrency and non-fungible token (NFT) industries. Although Web3 may proceed to expertise rising pains, don’t rely it out simply but — curiosity continues to be sturdy, with 81% of shoppers who’re conscious of Web3 pondering that it has the potential to enhance their wellbeing, in keeping with Nationwide Analysis Group.

Development of the metaverse, VR and AR

The metaverse continued to develop all through 2022, carrying momentum from Fb’s transition to Meta final fall. Its potential makes use of have been additional explored — particularly within the occasion house, with each manufacturers and customers internet hosting all the pieces from weddings and launch events to concert events and vogue reveals. In tandem with the expansion of the metaverse, digital actuality (VR) and AR applied sciences additionally grew, increasing past leisure and into industries like training, healthcare and extra.

Superior connectivity

In 2022, curiosity in superior connectivity — corresponding to 5G mobile, Wi-Fi 6 and low-Earth-orbit (LEO) satellites — soared significantly, resulting in breakthroughs throughout industries. In keeping with McKinsey’s 2022 Expertise Traits Outlook, organizations investing in superior connectivity have found that consumer experiences are enhanced, employee productiveness is elevated and enterprise progress is accelerated. Superior connectivity additionally advantages VR, AR and different rising tech, rising the variety of related units and powering higher experiences.

High 2023 predictions

The rise of generative AI

AI’s reputation continued to ascend in 2022, seen by means of the thrill surrounding instruments corresponding to ChatGPT and DALL-E. However as AI continues to advance, 2023 shall be an excellent greater yr for the tech. Generative AI, specifically, is about to change into a staple within the workflows of thousands and thousands of execs.

Guided by human enter and experience, generative AI helps produce every kind of content material. From writing, proofreading and graphic design to analytics and buyer assist, generative AI holds the ability to play a powerful position in any variety of settings. And whereas some concern that this know-how will put individuals out of labor, generative AI is actually at its greatest when working alongside people — not within the place of people. With extra staff starting to embrace generative AI, I anticipate that we’ll hear many success tales in 2023, bolstering the way forward for this rising tech.

Extra deal with information privateness

The extra know-how turns into highly effective and handy, the extra we are likely to change into reliant on it. And the extra we depend on our tech, the extra delicate data that we share with it. It’s essential to make sure that our information is safe. Sadly, although, this isn’t at all times a given.

As issues surrounding information privateness heighten and the persistent menace of cybercrime looms over companies and shoppers alike, we are able to count on to see extra tech platforms and companies prioritize information safety — particularly contemplating that new privateness legal guidelines shall be taking impact in some states. In these efforts, tech platforms are additionally sure to change into extra clear with prospects relating to data safety protocols, particulars round information storage and the steps being taken to forestall cybercrime. As this turns into extra commonplace, tech firms that fail to comply with swimsuit are prone to fall behind extra proactive opponents.

Funding in environmentally sustainable tech

Environmental, social and governance (ESG) was one in every of 2022’s company buzzwords, however relaxation assured it’s not leaving the lexicon any time quickly. Customers and stakeholders are actually extra involved with sustainability than ever earlier than, and as many data-driven applied sciences take a toll on the atmosphere, “greener” tech shall be championed in 2023 and past.

Wanting notably at blockchain know-how and information facilities, waste of assets may be lowered by eradicating pointless information or not working redundant algorithms. Though such tech faces essentially the most scrutiny on the sustainability entrance, different tech firms nonetheless have to deal with mitigating environmental impacts shifting ahead. Equally to information privateness, the businesses that take proactive steps towards sustainability will achieve credibility, whereas the laggards are prone to lose prospects and buyers because the local weather disaster turns into extra pressing.

In conclusion

Following an thrilling yr in tech, 2023 is prone to convey an excellent greater yr of breakthroughs. With extra focus being positioned on the progress of superior know-how, we’re set to witness some main enhancements all through the house, bettering our world within the course of.

In regards to the Writer: Andrew Meranus is the EVP of Gross sales & Income at PRophet, the AI-driven DaaS platform that predicts media curiosity and story sentiment earlier than sending a pitch. On this position, Andrew directs the general progress, gross sales and income technique for the corporate together with CEO & Founder Aaron Kwittken. Previous to becoming a member of PRophet, Andrew was SVP, North America at Piano Software program, the main digital expertise cloud platform that permits prospects to create custom-made digital experiences and construct industrial relationships with end-users.

Andrew has intensive expertise in partnerships, alliances and gross sales having held senior management roles at ScreamingMedia/Pinnacor, PR Newswire and Cision. 

Andrew resides in Montclair, NJ along with his spouse, two youngsters and a canine named Cody!

PRophet is the first-ever A.I.-driven platform, constructed by and for PR professionals, to make use of a proprietary mixture of pure language processing and machine studying to foretell media curiosity and story sentiment earlier than you ever ship a pitch.

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