Because the business kicks off 2023 beneath a cloud of financial uncertainty, nobody is affected extra instantly than entrepreneurs, who not solely are tasked with deciding what and the place to spend beneath decreased budgets—willpower that may impression the remainder of the promoting ecosystem—however should additionally decide easy methods to finest information their manufacturers to develop their respective companies.
To listen to instantly from these advertising leaders and find out how, the place and why they are going to be making technique choices within the new yr, Adweek assembled a cross-section of CMOs—from massive and small corporations, upstarts and legacy organizations and a mixture of B2B and B2C—for a spirited roundtable to share their insights about all the pieces from tackling productiveness amid financial uncertainty to collaborating with C-suite friends to their greatest challenges and alternatives in 2023.
Becoming a member of the wide-ranging dialog had been CMOs Orlando Baeza (Flock Freight), Soyoung Kang (eos Merchandise), Denise Karkos (SiriusXM), Karin Timpone (Main League Baseball), Dara Treseder (Autodesk) and Tiffany Xingyu Wang (OpenWeb). They talked about using the talents they honed through the pandemic as they navigate the yr’s financial headwinds—and why even now, it’s important to take dangers—and the significance of constructing belief amongst each shoppers and the C-suite.
Learn the edited highlights from their roundtable dialogue with Adweek, which was moderated by Jenny Rooney, chief expertise officer, and Jason Lynch, senior managing editor, TV and options.
