It’s an honor for Department to as soon as once more unveil the winners of the Cell Progress Awards. Thanks to our judges who narrowed it down to only eight winners. These manufacturers have showcased their efforts from the previous yr and exemplify the spirit of innovation and development. We’re so excited to see the place they take their manufacturers within the years to return and we’re excited to proceed partnering with them within the New Yr.
Listed here are the winners in all eight classes:
Greatest App Adoption Marketing campaign: Recognizing a extremely profitable app adoption marketing campaign.
Firm: Expedia Group
Marketing campaign: Expedia used machine studying to extend app adoption to know traveler’s wants and make applicable suggestions by way of Expedia’s reserving expertise. They personalised their messaging and content material for every person to make sure they had been rendering info most related to them with a view to simplify the person expertise and drive engagement. Behind every message, Expedia included a Department deferred deep hyperlink to create a seamless journey into the app.
Greatest Retention Marketing campaign: Recognizing a marketing campaign delivering the very best retention marketing campaign on cellular.
Firm: Ancestry
Marketing campaign: To retain current app customers and drive person acquisition, Ancestry, the worldwide chief in household historical past and shopper genomics, launched a devoted e-mail marketing campaign that includes the primary advantages of the Ancestry app with the topic line, “The Ancestry app can do this?!” Utilizing Department’s Common E-mail, they had been capable of customise the CTAs and redirects all through the e-mail to create a personalised expertise for his or her customers.
Greatest General Progress Marketing campaign: Recognizing manufacturers which have created new and modern channels, methods, techniques, or methods to extend cellular development over the previous yr.
Firm: Jersey Mike’s
Marketing campaign: Jersey Mike’s launched the Day of Giving marketing campaign to drive scalable development, improve model consciousness, and drive donations all through the month of March. The marketing campaign was promoted throughout all main channels, together with tv, offline, paid and natural social media, associates, e-mail, textual content messages, and push notifications. Utilizing Department, Jersey Mike’s was capable of analyze the marketing campaign efficiency and determine which channels drove the very best variety of in-app conversions.
Greatest Referral Marketing campaign: Recognizing a marketing campaign that has elevated app adoption and engagement by way of best-in-class referral campaigns.
Firm: GoMechanic
Marketing campaign: With the intention to create a easy onboarding expertise, GoMechanic launched a strong referral marketing campaign to develop its person base whereas concurrently rewarding current customers. Utilizing Department’s deferred deep linking resolution, GoMechanic powered its incentive-based referral program by permitting referrers to generate distinctive Department Hyperlinks contained in the app and share them with their buddies to obtain the app. Upon finishing the required in-app actions, each the brand new person and the referrer had been rewarded.
Greatest QR Code Marketing campaign: Recognizing campaigns which have reworked conventional offline advertising and marketing by delivering a world-class QR code expertise.
Firm: New Look
Marketing campaign: To assist drive customers from cellular internet and offline sources into the app, New Look leveraged Department QR Codes to create a seamless expertise for its in-store clients. Through the use of Department, New Look was capable of create distinctive QR codes for every retailer to incentivize retailer managers and measure efficiency on a store-by-store foundation.
Greatest Natural Social Marketing campaign: Recognizing the simplest natural promotion strategic and advertising and marketing campaigns throughout social to drive app acquisition, engagement, and retention.
Firm: Planet Health
Marketing campaign: As a enterprise, Planet Health seemed to interrupt into the youthful era of budding health fans to extend their social media presence and improve adoption of their mobile-first options. In flip, Planet Health introduced its Excessive College Summer season Cross marketing campaign, or HSSP, throughout social media. By way of this, they inspired sharing, engagement with followers, and virality throughout Fb, Instagram, and TikTok.
Greatest Influencer Marketing campaign: Recognizing a extremely profitable influencer advertising and marketing marketing campaign that drove app adoption and elevated app engagement.
Firm: nate
Marketing campaign: With the intention to break down silos and walled gardens inside the affiliate internet marketing and creator group, nate sought to create a unified purchasing resolution the place creators can information their audiences to a single vacation spot with a view to assist manufacturers get elevated consciousness, buy and affiliate fee with out cumbersome integrations or repairs. This launched nate’s Creator Program. Utilizing Department’s superior deep linking resolution, the Creator Program permits creators to seamlessly purchase followers irrespective of which social entry level they arrive from.
Greatest Use of First-party Knowledge: Recognizing a profitable marketing campaign that used first-party knowledge to ship a personalised end-to-end expertise for purchasers.
Firm: Domino’s Pizza Indonesia by way of Capillary Applied sciences
Marketing campaign: Domino’s sought to transform new customers into loyal clients and improve their common order worth or AOV whereas repeatedly partaking with them to remain high of thoughts. With a customer-centric method, Domino’s Indonesia partnered with Capillary Applied sciences to guage gaps within the current understanding of their buyer. Utilizing these insights, Domino’s Pizza was capable of execute personalised campaigns, primarily based on AI-powered insights supplied by Capillaries superior CRM platform, to create a mobile-first technique that may encapsulate and encourage loyalty.
