TikTok’s including a brand new possibility that may allow customers to tag TV exhibits and flicks of their uploads, with linkage by means of to IMDb for more information on that content material.
As you may see in this instance, quickly, you’ll be capable to choose a film or TV present to hyperlink to in your TikTok clips. That tag will then be displayed above the video caption, and will direct customers to a devoted web page within the app which is able to show primary information about that content material, sourced from IMDb, together with launch date, solid notes, and many others.
Viewers will even be capable to faucet by means of to the complete IMDb web page in the event that they select, whereas they’ll moreover have the choice to save lots of that film or movie, basically bookmarking it for later. And as you may see within the second screenshot above, customers will even be capable to discover a itemizing of different TikTok clips which have linked to the identical present/film, with a purpose to glean extra perception through TikTok clips.
It’s a great way for TikTok to lean into the recognition of trending TV exhibits and movies within the app, and supply extra direct promotion of the supply materials – as a result of usually, folks will submit a random clip from a present, and it may be tough to find out precisely what that snippet is from.
Certainly, TikTok says that movies utilizing the tags #FilmTok, #MovieTok, and #TVTok have a mixed 25 billion views within the app, and offering extra context for such can solely be helpful, each for customers and for the movie manufacturing teams.
Although I’m positive many would like that folks didn’t submit clips from their content material in any respect – however then once more, if it helps promotion, and will get extra folks conscious of their materials, there’s possible vital profit.
As such, this looks like an excellent, easy option to facilitate extra connection between TikTok and TV/movie sources.
TikTok says that the function will initially be rolled out to customers within the US and the UK, earlier than being expanded to extra areas.
