Wednesday, January 4, 2023
HomeMarketingThis present day in search advertising and marketing historical past: January 4

This present day in search advertising and marketing historical past: January 4


In 2014, 10 days after being penalized for “unnatural hyperlinks” that it helped create, lyrics website Rap Genius returned to Google’s search outcomes.

On Dec. 24, 2013, Google confirmed it was wanting into an “affiliate” program Rap Genius created in an effort to get unnatural hyperlinks pointing to their web site. By the following morning, Google formally penalized Rap Genius for hyperlink schemes.

Anybody looking Google for [rap genius] wouldn’t discover rapgenius.com on Web page 1. Nonetheless, there have been hyperlinks to their Twitter account, Fb web page, Wikipedia profile and tales like this about them being penalized by Google.

The results of the penalty: a 92% drop in search visibility.

Stated Rap Genius:

We effed up, different lyrics websites are nearly undoubtedly doing worse stuff, and we’ll cease. We’d love for Google to take a better have a look at the entire lyrics search panorama and see whether or not it might make modifications that may enhance lyric search outcomes.

– Rap Genius

Learn all about it in Rap Genius Again In Google After 10 Day Penalty, Ranks For Its Title However What About Lyrics?


Additionally on at the present time 


Bing Webmaster Instruments provides crawl requests, crawl errors & listed pages to efficiency report

2021: The brand new crawling and indexing knowledge, all of which actually weren’t instantly associated to the efficiency of your search ends in Microsoft Bing, grew to become accessible instantly within the search efficiency report.


Google launches Query Hub for U.S. publishers

2021: Google launched Query Hub in areas the place the corporate discovered it didn’t have sufficient content material in its search index to reply searchers’ questions. (On Dec. 15, 2022, Google introduced it was closing down Query Hub.)


Video: Anthony Church on conversion monitoring & search engine marketing

2021: On this installment of Barry Schwartz’s vlog collection, he chats with Church about about two major subjects: conversion monitoring and what SEOs ought to deal with.


Google buys skilled group and ‘reply engine’ Superpod for $60 million

2019: Superpod matched viewers questions and skilled solutions throughout a broad vary of subjects. Early stories speculated that Superpod’s founders and belongings could be deployed to enhance the Google Assistant.


DuckDuckGo broke 9 billion searches in 2018, and it’s rising

2019: By comparability, in 2016 they did 4 billion searches. And as of October 2018, DuckDuckGo reported reaching 30 million queries per day.


Google My Enterprise dashboard displaying video add part for some enterprise house owners

2018: Google appeared to be testing the power of enterprise house owners to add movies to their native listings inside the Google My Enterprise dashboard.


Search advertising and marketing to take pleasure in ‘late-stage renaissance,’ based on analyst agency

2018: Privateness, model security and different elements had been going to make paid search much more engaging to entrepreneurs going ahead, based on Forrester Analysis.


2017: The replace let customers watch YouTube movies proper of their feed, see resort charges and reserving information in search outcomes and immediately open menus from restaurant search outcomes.


2016: Bing started powering AOL’s net, cell, and pill search, offering paid search adverts and algorithmic natural search outcomes to AOL’s properties worldwide.


DuckDuckGo Ends 2015 On A Excessive Notice, Reaches 12M Searches In A Single Day

2016: The privateness search engine averaged greater than 10 million searches per day by the top of the 12 months.


Authors Guild Appeals Decrease Court docket Determination Backing Google’s E book Digitizing Challenge

2016: At problem was whether or not Google’s venture violates the copyrights of among the thousands and thousands of scanned books, or whether or not it has a sound “truthful use” exception.


Blekko Launches New Pill Search Engine “izik”

2013: Izik was designed to ship a tablet-friendly search expertise. In comparison with Google on a variety of search queries and outcomes, izik surfaced extra data and made it extra visually accessible.


It’s Official: PayPal President Scott Thompson The New Yahoo CEO

2012: Thompson was seen initially as a constructive rent regardless of issues about his lack of expertise with digital promoting. After a turbulent few months, Thompson “stepped down” as CEO in Could 2012.


How Rick Santorum Is Making His “Google Downside” Worse

2012: One drawback Santorum had in rating tops for a search on simply his final identify was that he didn’t keep his personal devoted web site about himself, a spot impartial of his elected workplace the place those that wished to learn about Rick Santorum may uncover extra.


Google’s Marrisa Mayer Talks New Position, LBS And Groupon

2011: Now not engaged on search, Mayer’s new duties included Google Maps, native merchandise and among the firm’s cell merchandise.


Google Working On NFC-Based mostly Cellular Fee Service: Report

2011: Google had plans for a cell cost service that may permit customers to pay for frequent items and providers by waving or tapping their cellphones. That turned out to be Google Pockets, which started rolling out in September 2011.


Bing Scores First In-Automotive Search Deal With Toyota

2011: Bing for Cellular (with Bing Maps) was one in every of Toyota Entune’s featured apps, giving drivers entry to Bing search outcomes by way of the dashboard’s contact display or by utilizing Bing for Cellular’s voice search capabilities.


Fb’s Goldman Funding An IPO Delaying Tactic?

2011: Was Fb’s IPO proper across the nook? Or did this funding delay the IPO for a 12 months or extra? (Spoiler alert: Fb’s IPO occurred in 2012.)


On Nexus One Day Tomorrow, Will Google Shock Us With An Android Pill?

2010: Spoiler: no. From Jan. 5, 2010: Liveblogging The Google Nexus One Telephone Launch.


2010: Google animated the Doodle, the place the Apple falls off the Google emblem and drops to below the search field.


Analysis: Concern Explains Irrational B2B Buy Conduct

2010: B2B shopping for will not be a rational course of – it’s a choice course of pushed by the feelings of the individuals concerned.


Google Timeline Experiment Seen In Principal Search Outcomes

2009: Clicking the “Extra timeline outcomes” in the primary search outcomes led to a web page with rather more historic knowledge in regards to the question, which Google stated got here from their Information Archive search service:


Nathan Stoll, Lengthy Time Google Information Product Supervisor, Leaves Google

2008: He would go on to co-found “assist engine” Aardvark, which was later acquired by Google in February 2010.


Google Takes NASA To Watch Meteor Bathe

2008: That point when NASA scientists used a aircraft owned by Google’s founders to look at a meteor bathe.


Google’s Person Expertise Skilled, Kevin Fox, Joins New Begin-up Firm

2008: Fox, liable for serving to design Gmail, Google Calendar, and Google Reader 2.0, joined a really small startup known as FriendFeed, which ended up being acquired by Fb in August 2009.


What Time Is It? Don’t Verify Google (At Least In Argentina)

2008: Denizens of the capital of Argentina set their clocks ahead – however Google uncared for to.


Truveo Index Hits 100 Million Movies

2008: The corporate additionally stated that its search index grew in 2007 from a base of simply 5 million movies at relaunch in August 2007


2007: It confirmed you the way you had been interacting together with your feeds in Google Reader.


Google Calendar Set To Move Yahoo Calendar

2007: Google Calendar elevated its market share by a paltry 333% between June 2006 and December 2006. Marvel no matter occurred to it?


Amazon Promotes Askville & LinkedIn Launches Solutions Companies

2007: These had been well timed efforts by Amazon and LinkedIn after Google dropped their Solutions product


YouTube Pressured To Shut Down In Brazil

2007: Why? As a result of YouTube failed to stop a star intercourse video from being posted time and time once more


Google Removes “Suggestions” Function After Current Weblog Controversy

2007: A search on [calendar] and [blog] not introduced up the Google Suggestions on the high. Background: Fury Over Google’s Self Promotion & Wishing For Perspective.


From Search Advertising Expo (SMX)


Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land. 


< January 3 | Search Advertising Historical past | January 5 >


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In regards to the creator

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing day by day about search engine marketing, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention collection, SMX – Search Advertising Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.

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