in Advertisers, Businesses, Evaluation, Greatest Adverts of the 12 months, Artistic, Information
11 hours in the past
Within the spirit of selecting some correct non-purposey promoting I beloved the ludicrous (geddit) function of the product on the coronary heart of an enormous, enjoyable concept.
Hope United was born through the males’s Euros in 2021 and, this yr, we introduced our struggle in opposition to on-line hate to the ladies’s Euros as a result of we, like many, consider not sufficient is being achieved to deal with sexist hate.
Whereas we cheered on our Lionesses, we additionally used the chance to encourage males to take extra of the burden and assist deal with the problem of on-line and offline sexism, serving to our companions at EE proceed to make life on-line safer and happier for folks within the UK.
Franki Goodwin is chief artistic officer of Saatchi & Saatchi UK. She can be an government producer at Western Edge Footage.
