10 Fb Cowl Photograph Measurement & Design Greatest Practices [Templates]

When folks arrive at your Fb Web page, the place do you assume they will look first? I am going to provide you with a number of hints.

It is a visible piece of content material that sits on the prime of your Web page. That is proper — it is your Fb cowl photograph.

On this publish, you may be taught Fb cowl photograph finest practices with real-world examples for every tip we suggest. To get began, let’s dive into Fb cowl photograph dimensions.

Typically known as your Fb banner, this graphic is without doubt one of the most noticeable elements of your Web page.

A canopy photograph can rework your Fb Enterprise Web page from a passive repository of what you are promoting exercise to an inviting neighborhood. 

Meta units particular dimensions for canopy photographs to create an ordinary look throughout all Fb Pages it doesn’t matter what machine they’re considered on.

Listed below are key particulars to recollect about your cowl photograph:

• Will probably be left aligned with a full bleed and have a 16:9 facet ratio.
• It should be not less than 400 pixels large and 150 pixels tall, with the perfect measurement being 851 pixels large and 315 pixels tall.
• It would load the quickest as an sRGB JPG file that is below 100 kilobytes. 

Due to the scale outlined above, there might be an overlap between your web page’s profile image and the duvet photograph. 

Picture Supply

Within the following part, we’ll cowl what to search for when optimizing your cowl photograph for cellular and desktop gadgets.

How do Fb cowl photographs seem on cellular screens vs. desktop screens?

Cell gadgets will show a smaller model of the duvet photograph than a desktop display would, and the picture beneath describes precisely why that occurs. As you may see, there’s plenty of house across the perimeter of the photograph that could possibly be lower off when a customer is viewing it on a cellular display vs. a desktop display if you happen to’re not cautious along with your design.

Due to this fact, it is best to put the vital elements of your content material within the inexperienced house. Doing this may make certain everybody can see your cowl photograph correctly whatever the machine they’re utilizing.

Need assistance getting began? Under, you may discover Fb cowl photograph templates and finest practices to information you when designing your model’s cowl photograph art work.

1. Abide by Fb’s cowl photograph tips.

It looks like a no brainer, however following Fb’s cowl photograph tips is step one to maintaining your Fb Web page seen on the platform. I might extremely recommend studying by means of the full Web page Tips, however listed here are a number of vital issues to bear in mind to your Fb cowl photograph:

• Your cowl photograph is public.
• Cowl photographs cannot be misleading, deceptive, or infringe on anybody else’s copyright.
• You possibly can’t encourage folks to add your cowl photograph to their private timelines.

For those who get caught violating the above phrases, Fb may take motion towards your Web page. And whereas Fb does not explicitly say what’s going to occur if you happen to violate their cowl photograph tips, it will be fairly inconvenient to have your Fb Web page eliminated due to a canopy photograph infraction.

2. Make sure that your Fb cowl photograph is the appropriate measurement.

As I discussed earlier, the Fb cowl photograph measurement is 820 pixels large by 312 pixels tall for desktop screens, and 640 pixels large by 360 pixels tall on cellular screens.

After spending time designing the right cowl photograph, the very last thing you may need your guests to see is a truncated model of it. For those who add a picture smaller than these dimensions, Fb will stretch it to suit the house. Meaning Fb might solely show a 3rd of the picture you designed.

If you’d like a no-hassle approach to ensure your cowl photographs are the appropriate measurement, obtain our pre-sized template for Fb cowl photographs.

Featured Useful resource: Fb Cowl Photograph Templates

Obtain the Free Templates

3. Don’t be concerned concerning the “20% textual content” rule.

Again in 2013, Fb eliminated all references to the 20% rule on textual content in cowl photographs, however that does not imply it’s best to use plenty of textual content in your design. The earlier rule said that solely 20% of a canopy photograph may show textual content. Though this rule may sound restrictive, the sentiment behind it had advantage — you need your guests engaged with visuals, not a wall of textual content.

If you are going to use textual content in your cowl photograph, hold it concise and let the imagery converse for itself. You possibly can see how we struck this steadiness on HubSpot’s Fb Web page beneath.

For extra cowl photograph inspiration, try our Fb Web page.

4. Give your cowl picture a focus.

Consider your cowl photograph because the portion of your Web page that is “above the fold.” If it is distracting or complicated, folks will probably be extra prone to click on off the Web page.

Most of the finest Fb cowl photographs embody a focus together with a coloration scheme that aligns with the remainder of the model. Keep in mind, your social media accounts are extensions of what you are promoting and they need to make an excellent first impression on guests.

Nice Fb cowl photographs even have ample unfavorable house to make the topic, the copy, and the weather distinctive to Fb (just like the CTA button on Fb enterprise Pages) stand out much more.

This is an instance of excellent use of unfavorable house from The New York Instances:

And here is one other instance from social media administration platform Sprout Social:

5. Keep away from mixing the contents of your cowl photograph along with your profile image.

With some intelligent design methods, you would manipulate your profile image and canopy photograph so they seem as in the event that they’re two elements of the identical canvas.

Considered one of Paris’ previous cowl photographs is a good instance of this:

You possibly can nonetheless do that in your private profile, however Fb now not units up Enterprise Pages this fashion. Now, as proven within the examples earlier on this article, the profile image is totally separate from the duvet photograph.

So, as a substitute of merging the 2 photographs into one, have them complement one another with related colours or contrasting patterns whereas nonetheless adhering to your model tips.

6. Draw consideration to the motion buttons on the underside proper.

You could have seen in a number of of the duvet photograph examples above that the first call-to-action (CTA) buttons have been totally different. HubSpot’s CTA button says “Observe,” whereas Sprout Social’s says “Signal Up.”

Relying on what you are promoting, you may launch a Web page on Fb with a singular CTA button to the underside proper of your cowl photograph. Take the position of this button into consideration when designing your cowl photograph.

LinkedIn Studying does this in a refined approach beneath, inserting the graphic of an individual on a laptop computer over the “Signal Up” button, drawing your eye to that blue CTA.

Be aware: Whereas it would appear to be a good suggestion so as to add directional cues like an arrow to get folks to click on on the CTA buttons, be aware that these CTA buttons do not seem the identical approach on the cellular app.

In different phrases, it is likely to be complicated to cellular customers if you happen to straight combine the duvet photograph design with the CTA buttons.

7. Proper-align the objects in your cowl photograph.

Since your profile image is on the left, you need to add some steadiness to your Fb cowl photograph design by inserting the main focus of the picture on the appropriate.

Check out these cowl photographs. Which one appears to be like extra aesthetically pleasing?

Proper-aligned focus:

Left-aligned focus:

Does not the right-aligned cowl photograph appear and feel loads higher? In Samsung’s new cowl photograph, the largest design components (the profile image, the textual content, and the 2 telephones) are evenly spaced.

In Samsung’s previous cowl photograph, your consideration goes instantly to the left facet of the Fb Web page, inflicting you to overlook the title of the product on the upper-right facet.

Not solely is including steadiness a vital factor of design, however it additionally permits your cowl photographs to be extra visually efficient on cellular. This brings me to my subsequent level…

8. Hold cellular customers in thoughts.

Statista studies that as of January 2022, 98.5% of Fb’s person base accesses the social community from cellular gadgets like smartphones and tablets. That is enormous — and it is precisely why it is so vital to maintain cellular customers top-of-mind when designing your Fb cowl photograph.

On cellular, a a lot smaller portion of the duvet photograph is seen. The best facet is usually lower out totally.

Let’s check out what Cisco’s Fb Web page appears to be like like on a desktop browser versus on Fb’s cellular app.

Desktop:

Cell:

It’s vital to notice that the textual content in Cisco’s cowl photograph does not seem. Whereas right-aligned visible components look nice, watch out to not put vital content material thus far to the appropriate that it will get lower off when being considered on a cellular machine.

9. Embrace a shortened hyperlink in your cowl photograph description that aligns along with your Web page CTA.

If you wish to use your cowl photograph to assist a Web page CTA, make certain your cowl photograph description additionally features a textual content CTA and hyperlinks to the identical provide. This fashion, any time folks view your cowl photograph by itself, they will nonetheless entry the hyperlink.

This is this observe in motion on the Adobe Inventive Cloud Fb Web page:

Professional tip: Shorten your hyperlinks and add UTM codes to trace the guests who view your cowl photograph and click on the hyperlink within the description. Shortening and monitoring options can be found in HubSpot’s Advertising and marketing Hub and with instruments like Bitly.

(If you wish to be taught extra about tips on how to write efficient call-to-action copy to your cowl photograph description, obtain our free book on creating compelling CTAs.)

10. Pin a associated publish proper beneath your Fb cowl picture.

Pinning a publish lets you spotlight a typical Fb publish on the prime of your Timeline. It is signified by a PINNED POST title on the highest proper of the publish, like on Behance’s Web page beneath:

How does this relate to optimizing your Fb cowl photograph? Properly, if you happen to’re spending time aligning your Fb Web page CTA, your cowl photograph design, and your cowl photograph description copy, you must also make certain to publish about the identical factor on to your Web page and pin that publish to the highest of your Timeline.

That approach, your guests have one very clear call-to-action once they land in your Web page (albeit in a number of totally different areas) — which is able to give them extra alternatives to transform.

Tips on how to pin a Fb publish: Publish the publish to Fb, then click on the three dots on the highest proper nook of the publish and select Pin to High of Web page.

Fb Cowl Photograph Sizes that Work for Your Enterprise

Choosing the proper cowl measurement to your Fb Web page could seem easy, however it could have a huge effect on customers and prospects visiting your Web page. An ill-fitting cowl photograph or video can look unprofessional and provides the flawed impression concerning the high quality of your services or products.

With the ideas on this article, you may have the knowledge you should create a Fb cowl photograph that embodies your model and engages customers on the platform.

Editor’s be aware: This publish was initially printed in July 2020 and has been up to date for comprehensiveness.