Boston Bruins defenseman Charlie McAvoy and his father star in “On and Off the Ice,” a brand new spot from Nationwide Hockey League companion MassMutual.
The spot will debut through the 2023 Uncover NHL Winter Traditional Jan. 2, when McAvoy’s Bruins will host the Pittsburgh Penguins at Fenway Park, residence of Main League Baseball’s Boston Crimson Sox. The puck drops at 2 p.m. ET.
MassMutual collaborated with media company Large Spoon on On and Off the Ice, which is aimed toward driving contextual relevance within the firm’s residence market of Boston and provides the sports activities expertise to the normal mixture of advert placements and tv spots.
MassMutual chief advertising and marketing officer Jenn Halloran mentioned in a press release, “For the reason that starting, MassMutual has stood for interdependence. By sports activities, we have now the flexibility to have a good time the moments when individuals depend on one another, each on a crew and with these round them who supported them. Charlie’s story and relationship together with his father is an illustration of what it means to have this kind of unwavering assist, which results in success in sport and in life.”
