28 Case Examine Examples Each Marketer Ought to See

Placing collectively a compelling case research is likely one of the strongest methods for showcasing your product and attracting future prospects. But it surely’s not straightforward to create case research that your viewers can’t wait to learn.

On this publish, we’ll go over the definition of a case research and the most effective examples to encourage you.

A case research proves how your product has helped different corporations by demonstrating real-life outcomes. Not solely that, however advertising and marketing case research with options usually include quotes from the client. Because of this they’re not simply adverts the place you reward your individual product. Fairly, different corporations are praising your organization — and there’s no stronger advertising and marketing materials than a verbal suggestion or testimonial. A terrific case research can also be full of analysis and stats to again up factors made a few venture’s outcomes.

There are myriad methods to make use of case research in your advertising and marketing technique. From that includes them in your web site to together with them in a gross sales presentation, a case research is a powerful, persuasive instrument that exhibits prospects why they need to work with you — straight from one other buyer. Writing one from scratch is tough, although, which is why we’ve created a group of case research templates so that you can get began.

Fill out the shape under to entry the free case research templates.

There’s no higher technique to generate extra leads than by writing case research. However with out case research examples to attract inspiration from, it may be tough to put in writing impactful research that persuade guests to submit a type.

Advertising and marketing Case Examine Examples

That can assist you create a horny and high-converting case research, we have put collectively an inventory of a few of our favorites. This checklist consists of well-known case research in advertising and marketing, know-how, and enterprise.

These research can present you the way to body your organization presents in a means that’s each significant and helpful to your viewers. So, have a look, and let these examples encourage your subsequent sensible case research design.

These advertising and marketing case research with options present the worth proposition of every product. In addition they present how every firm benefited in each the quick and long run utilizing quantitative knowledge. In different phrases, you don’t get simply good statements, like “This firm helped us rather a lot.” You see precise change inside the agency by means of numbers and figures.

You’ll be able to put your learnings into motion with HubSpot’s Free Case Examine Templates. Obtainable as customized designs and text-based paperwork, you possibly can add these templates to your CMS or ship them to prospects as you see match.

Obtain These Free Case Examine Templates

1. “How Dealt with Scaled from Zero to 121 Places with the Assist of HubSpot,” by HubSpot

What’s fascinating about this case research is the way in which it leads with the client. That displays a serious HubSpot cornerstone, which is to all the time remedy for the client first. The copy leads with a short description of why the CEO of Dealt with based the corporate and why he thought Dealt with may benefit from adopting a CRM. The case research additionally opens up with one key knowledge level about Dealt with’s success utilizing HubSpot, particularly that it grew to 121 places.

Discover that this case research makes use of blended media. Sure, there’s a quick video, but it surely’s elaborated upon within the different textual content on the web page. So whereas your case research can use one or the opposite, do not be afraid to mix written copy with visuals to emphasise the venture’s success.

Key Learnings from the HubSpot Case Examine Instance

• Give the case research a private contact by specializing in the CEO somewhat than the corporate itself.
• Use multimedia to interact web site guests as they learn the case research.

2. “The Entire Bundle,” by IDEO

Here is a design firm that is aware of the way to lead with simplicity in its case research. As quickly because the customer arrives on the web page, they’re greeted with an enormous, daring picture and the title of the case research — which simply so occurs to summarize how IDEO helped its consumer. It summarizes the case research in three snippets: The problem, the impression, and the end result.

Instantly, IDEO communicates its impression — the corporate partnered with H&M to take away plastic from its packaging — but it surely would not cease there. Because the consumer scrolls down, the problem, impression, and progress are elaborated upon with complete (however not overwhelming) copy that outlines what that course of regarded like, replete with quotes and intriguing visuals.

Key Learnings from the IDEO Case Examine Instance

• Cut up up the takeaways of your case research into bite-sized sections.
• At all times use visuals and pictures to counterpoint the case research expertise, particularly if it’s a complete case research.

3. “Rozum Robotics intensifies its PR sport with Awario,” by Awario

On this case research, Awario greets the consumer with a abstract right away — so for those who’re feeling as much as studying the complete case research, you possibly can scan the snapshot and perceive how the corporate serves its prospects. The case research then consists of soar hyperlinks to a number of sections, equivalent to “Firm Profile,” “Rozum Robotics’ Pains,” “Problem,” “Resolution,” and “Outcomes and Enhancements.”

The sparse copy and distinguished headings present that you just don’t want lots of elaborate data to point out the worth of your services and products. Like the opposite case research examples on this checklist, it consists of visuals and quotes to reveal the effectiveness of the corporate’s efforts. The case research ends with a bulleted checklist that exhibits the outcomes.

Key Learnings from the Awario Robotics Case Examine Instance

• Create a desk of contents to make your case research simpler to navigate.
• Embody a bulleted checklist of the outcomes you achieved on your consumer.

4. “Chevrolet DTU,” by Carol H. Williams

When you’ve labored with an organization that’s well-known, use solely the identify within the title — like Carol H. Williams, one of many nation’s high promoting companies, does right here. The “DTU,” stands for “Uncover the Sudden.” It generates curiosity since you wish to discover out what the initials imply.

They preserve your curiosity on this case research by utilizing a mix of headings, photographs, and movies to explain the challenges, goals, and options of the venture. The case research closes with a abstract of the important thing achievements that Chevrolet’s DTU Journalism Fellows reached in the course of the venture.

Key Learnings from the Carol H. Williams Case Examine Instance

• When you’ve labored with an enormous model earlier than, contemplate solely utilizing the identify within the title — simply sufficient to pique curiosity.
• Use a mix of headings and subheadings to information customers by means of the case research.

5. “How Fractl Earned Hyperlinks from 931 Distinctive Domains for Porch.com in a Single Yr,” by Fractl

Fractl makes use of each textual content and graphic design of their Porch.com case research to immerse the viewer in a extra fascinating consumer expertise. As an illustration, as you scroll, you will see the outcomes are illustrated in an infographic-design type in addition to the textual content itself.

Additional down the web page, they use icons like a coronary heart and a circle as an instance their pitch angles, and graphs to showcase their outcomes. Fairly than writing which publications have talked about Porch.com throughout Fractl’s marketing campaign, they integrated the media retailers’ icons for additional visible range.

Key Learnings from the Fractl Case Examine Instance

• Let photos communicate for you by incorporating graphs, logos, and icons all all through the case research.
• Begin the case research by immediately stating the important thing outcomes, like Fractl does, as a substitute of placing the outcomes all the way in which on the backside.

6. “The Met,” by Fantasy

What’s the easiest way to showcase the responsiveness and consumer interface of an internet site? Most likely by diving proper into it with a collection of easy showcases— which is precisely what Fantasy does on their case research web page for the Metropolitan Museum of Artwork. They preserve the web page easy and clear, inviting you to evaluation their redesign of the Met’s web site feature-by-feature.

Every part is straightforward, displaying a single piece of the brand new web site’s interface in order that customers aren’t overwhelmed with data and might deal with what issues most.

When you’re extra all for textual content, you possibly can learn the target for every characteristic. Fantasy understands that, as a possible buyer, that is all that you must know. Scrolling additional, you are greeted with a easy “Contact Us” CTA.

Key Learnings from the Fantasy Case Examine Instance

• You don’t have to put in writing a ton of textual content to create an awesome case research. Deal with the answer you delivered itself.
• Embody a CTA on the backside inviting guests to contact you.

7. “Rovio: How Rovio Grew Right into a Gaming Superpower,” by App Annie

In case your consumer had lots of constructive issues to say about you, take a notice from App Annie’s Rovio case research and open up with a quote out of your consumer. The case research additionally closes with a quote, in order that the case research doesn’t look like a promotion written by your advertising and marketing crew however a narrative that’s taken straight out of your consumer’s mouth. It features a picture of a Rovio worker, too.

One other factor this instance does effectively? It instantly features a hyperlink to the product that Rovio used (particularly, App Annie Intelligence) on the high of the case research. The case research closes with a call-to-action button prompting customers to ebook a demo.

Key Learnings from the App Annie Case Examine Instance

• Function quotes out of your consumer at the start and finish of the case research.
• Embody a point out of the product proper at the start and immediate customers to be taught extra in regards to the product.

8. “Embracing first-party knowledge: 3 success tales from HubSpot,” by Suppose with Google

Google takes a distinct method to text-focused case research by selecting three completely different corporations to focus on.

The case research is clear and simply scannable. It has sections for every firm, with quotes and headers that make clear the way in which these three distinct tales join. The easy format additionally makes use of colours and textual content that align with the Google model.

One other differentiator is the deal with knowledge. This case research is lower than a thousand phrases, but it surely’s filled with helpful knowledge factors. Knowledge-driven insights rapidly and clearly present how the worth of leveraging first-party knowledge whereas prioritizing client privateness.

Key Learnings from the Suppose with Google Case Examine Instance

• A case research doesn’t should be lengthy or advanced to be highly effective.
• Clear knowledge factors are a fast and efficient technique to show worth.

9. “In-Depth Efficiency Advertising and marketing Case Examine,” by Swap

Swap is a world advertising and marketing company primarily based in Malta that knocks it out of the park with this case research. Its greatest problem is successfully speaking what it did for its consumer with out ever revealing the consumer’s identify. It additionally successfully retains non-marketers within the loop by together with a glossary of phrases on web page 4.

The PDF case research reads like a compelling analysis article, together with titles like “In-Depth Efficiency Advertising and marketing Case Examine,” “State of affairs,” and “Method,” in order that readers get a high-level overview of what the consumer wanted and why they approached Swap. It additionally features a completely different web page for every technique. As an illustration, for those who’d solely be all for hiring Swap for optimizing your Fb adverts, you possibly can skip to web page 10 to see how they did it.

The PDF is fourteen pages lengthy however options huge fonts and loads of white area, so viewers can simply skim it in just a few minutes.

Key Learnings from the Swap Case Examine Instance

• If you wish to go into specialised data, embrace a glossary of phrases in order that non-specialists can simply perceive.
• Shut with a CTA web page in your case research PDF and embrace contact data for potential purchasers.

10. “Gila River,” by OH Companions

Let photos communicate for you, like OH Companions did on this case research. Whilst you’ll rapidly come throughout a heading and a few textual content if you land on this case research web page, you’ll get the majority of the case research by means of examples of precise work OH Companions did for its consumer. You will notice OH Companions’ work in a billboard, journal, and video. This communicates to web site guests that in the event that they work with OH Companions, their enterprise will likely be seen in every single place.

And like the opposite case research right here, it closes with a abstract of what the agency achieved for its consumer in an attention grabbing means.

Key Learnings from the OH Companions Case Examine Instance

• Let the visuals communicate by together with examples of the particular work you probably did on your consumer — which is particularly helpful for branding and advertising and marketing companies.
• At all times shut out together with your achievements and the way they impacted your consumer.

11. “Dealing with a Hater,” by Digitas

Digitas’ case research web page for Sprite’s #ILOVEYOUHATER marketing campaign retains it transient whereas speaking the important thing info of Digitas’ work for the favored soda model. The web page opens with an impactful picture of 100 individuals dealing with a single man. It seems, that man is the largest “bully” in Argentina, and the individuals dealing with him are these whom he’s bullied earlier than.

Scrolling down, it is apparent that Digitas saved Sprite on the forefront of their technique, however greater than that, they used actual individuals as their focus. They leveraged the Twitter API to tug knowledge from Tweets that folks had truly tweeted to seek out the identification of the largest “hater” within the nation. That turned out to be @AguanteElCofler, a Twitter consumer who has since been suspended.

Key Learnings from the Digitas Case Examine Instance

• If a video was a part of your work on your consumer, you should definitely embrace probably the most impactful screenshot because the heading.
• Don’t be afraid to offer particulars on the way you helped your consumer obtain their objectives, together with the instruments you leveraged.

12. “Higher Experiences for All,” by HermanMiller

HermanMiller sells glossy, utilitarian furnishings with no frills and excessive performance, and that ethos extends to its case research web page for a hospital in Dubai.

What first attracted me to this case research was the gorgeous video on the high and the clear consumer expertise. Consumer expertise issues rather a lot in a case research. It determines whether or not customers will preserve studying or depart. One other notable side of this case research is that the video consists of closed-captioning for better accessibility, and customers have the choice of increasing the CC and looking by means of the textual content.

HermanMiller’s case research additionally presents a formidable quantity of knowledge packed in only a few quick paragraphs for these wanting to know the nuances of their technique. It closes out with a quote from their consumer and, most significantly, the checklist of furnishings merchandise that the hospital bought from the model.

Key Learnings from the HermanMiller Case Examine Instance

• Shut out with an inventory of merchandise that customers should purchase after studying the case research.
• Embody accessibility options equivalent to closed captioning and evening mode to make your case research extra user-friendly.

13. “Capital One on AWS,” by Amazon

Do you’re employed repeatedly together with your purchasers? Think about structuring your case research web page like Amazon did on this stellar case research instance. As a substitute of simply that includes one article about Capital One and the way it benefited from utilizing AWS, Amazon includes a collection of articles that you may then entry for those who’re all for studying extra. It goes all the way in which again to 2016, all with completely different tales that characteristic Capital One’s achievements utilizing AWS.

This may occasionally look unattainable for a small agency, however you don’t must go to excessive measures and do it for each single one in all your purchasers. You might select the one you most want to deal with and set up a contact each in your facet and your consumer’s for developing with the content material. Test in yearly and write a brand new piece. These don’t must be lengthy, both — 5 hundred to eight hundred phrases will do.

Key Learnings from the Amazon AWS Case Examine Instance

• Write a brand new article annually that includes one in all your purchasers, then embrace hyperlinks to these articles in a single huge case research web page.
• Think about together with exterior articles as effectively that emphasize your consumer’s success of their trade.

14. “HackReactor teaches the world to code #withAsana,” by Asana

Whereas Asana’s case research design seems to be text-heavy, there is a good motive. It reads like a artistic story, informed completely from the client’s perspective.

As an illustration, Asana is aware of you will not belief its phrase alone on why this product is beneficial. So, they let Tony Phillips, HackReactor CEO, inform you as a substitute: “We absorb lots of data. Our brains are terrible at storage however superb at pondering; you actually begin to need some third social gathering to retailer your data so you are able to do one thing with it.”

Asana options frequent quotes from Phillips to interrupt up the wall of textual content and humanize the case research. It reads like an in-depth interview and captivates the reader by means of artistic storytelling. Much more, Asana consists of in-depth element about how HackReactor makes use of Asana. This consists of how they construct templates and workflows:

“There’s an enormous differentiator between Asana and different instruments, and that’s the very straightforward API entry. Even when Asana isn’t the proper match for a workflow, somebody like me— a comparatively mediocre software program engineer—can add performance through the API to construct a customized resolution that helps a crew get extra finished.”

Key Learnings from the Asana Instance

• Embody quotes out of your consumer all through the case research.
• Present in depth element on how your consumer labored with you or used your product.

15. “Rips Sewed, Model Love Reaped,” by Amp Company

Amp Company’s Patagonia advertising and marketing technique aimed to enchantment to a brand new viewers by means of guerrilla advertising and marketing efforts and a coast-to-coast street journey. Their case research web page successfully conveys a voyager theme, full with actual pictures of Patagonia prospects from throughout the U.S., and a map of the expedition. I favored Amp Company’s storytelling method finest. It captures viewers’ consideration from begin to end just because it is an intriguing and distinctive method to advertising and marketing.

Key Learnings from the Amp Company Instance

• Open up with a abstract that communicates who your consumer is and why they reached out to you.
• Like within the different case research examples, you’ll wish to shut out with a quantitative checklist of your achievements.

16. “NetApp,” by Evisort

Evisort opens up its NetApp case research with an at-a-glance overview of the consumer. It’s crucial to all the time deal with the consumer in your case research — not in your superb product and equally superb crew. By opening up with a snapshot of the consumer’s firm, Evisort locations the deal with the consumer.

This case research instance checks all of the bins for an awesome case research that’s informative, thorough, and compelling. It consists of quotes from the consumer and particulars in regards to the challenges NetApp confronted in the course of the COVID pandemic. It closes out with a quote from the consumer and with a hyperlink to obtain the case research in PDF format, which is extremely essential if you need your case research to be accessible in a greater diversity of codecs.

Key Learnings from the Evisort Instance

• Place the main focus instantly in your consumer by together with a snapshot of their firm.
• Point out difficult eras, equivalent to a pandemic or recession, to point out how your organization will help your consumer succeed even throughout tough instances.

17. “Copernicus Land Monitoring – CLC+ Core,” by Cloudflight

Together with extremely specialised data in your case research is an efficient technique to present prospects that you just’re not simply making an attempt to get their enterprise. You’re deep inside their trade, too, and prepared to be taught all the things that you must be taught to create an answer that works particularly for them.

Cloudflight does a splendid job at that in its Copernicus Land Monitoring case research. Whereas the knowledge could also be tough to learn at first look, it’ll seize the curiosity of prospects who’re within the environmental trade. It thus exhibits Cloudflight’s worth as a companion way more successfully than a normal case research would.

The web page is complete and ends with a compelling call-to-action — “In search of an answer that automates, and enhances your Massive Knowledge system? Are you combating massive datasets and accessibility? We’d be blissful to advise and assist you!” The clear, whitespace-heavy web page is an efficient instance of utilizing a case research to seize future leads.

Key Learnings from the Cloudflight Case Examine Instance

• Don’t be afraid to get technical in your clarification of what you probably did on your consumer.
• Embody a snapshot of the gross sales consultant prospects ought to contact, particularly when you’ve got completely different gross sales reps for various industries, like Cloudflight does.

18. “Valvoline Will increase Coupon Ship Fee by 76% with Textel’s MMS Image Texting,” by Textel

When you’re focusing on massive enterprises with a protracted buying cycle, you’ll wish to embrace a wealth of knowledge in an simply transferable format. That’s what Textel does right here in its PDF case research for Valvoline. It greets the consumer with an attention grabbing headline that exhibits the worth of utilizing Textel. Valvoline noticed a major return on funding from utilizing the platform.

One other smart move on this case research is highlighting the consumer’s quote by placing it in inexperienced font and doing the identical factor for the consumer’s outcomes as a result of it helps the reader rapidly join the 2 items of knowledge. When you’re in a rush, you may as well check out the “At a Look” column to get the important thing info of the case research, beginning with details about Valvoline.

Key Learnings from the Textel Case Examine Instance

• Embody your consumer’s ROI proper within the title of the case research.
• Add an “At a Look” column to your case research PDF to make it straightforward to get insights with no need to learn all of the textual content.

19. “Hunt Membership and Happeo — a tech-enabled love story,” by Happeo

On this blog-post-like case research, Happeo opens with a quote from the consumer, then dives right into a compelling heading: “Know-how on the forefront of Hunt Membership’s technique.” Say you’re investigating Happeo as an answer and contemplate your agency to be technology-driven. This method would spark your curiosity about why the consumer selected to work with Happeo. It additionally successfully communicates the software program’s worth proposition with out sounding prefer it’s coming from an in-house advertising and marketing crew.

Each paragraph is a quote written from the client’s perspective. Later down the web page, the case research additionally dives into “the options that modified the sport for Hunt Membership,” giving Happeo an opportunity to focus on a few of the platform’s most salient options.

Key Learnings from the Happeo Case Examine Instance

• Think about writing the whole thing of the case research from the angle of the client.
• Embody an inventory of the options that satisfied your consumer to go together with you.

20. “Purple Sox Season Marketing campaign,” by CTP Boston

What’s nice about CTP’s case research web page for his or her Purple Sox Season Marketing campaign is their mixture of video, photographs, and textual content. A video routinely begins taking part in if you go to the web page, and as you scroll, you will see extra embedded movies of Purple Sox gamers, a compilation of print adverts, and social media photographs you possibly can click on to enlarge.

On the backside, it says “Learn how we will do one thing comparable on your model.” The web page is clear, cohesive, and aesthetically pleasing. It invitations viewers to understand the well-roundedness of CTP’s marketing campaign for Boston’s beloved baseball crew.

Key Learnings from the CTP Case Examine Instance

• Embody a video within the heading of the case research.
• Shut with a call-to-action that makes leads wish to flip into prospects.

21. “Acoustic,” by Real

Generally, easy is vital. Real’s case research for Acoustic is simple and minimal, with only a few quick paragraphs, together with “Reimagining the B2B web site expertise,” “Chatting with entrepreneurs 1:1,” and “Inventing Collectively.” After the core of the case research, we then see a quote from Acoustic’s CMO and the outcomes Real achieved for the corporate.

The simplicity of the web page permits the reader to deal with each the visible features and the copy. The web page shows Real’s model persona whereas providing the viewer all the mandatory data they want.

Key Learnings from the CTP Case Examine Instance

• You don’t want to put in writing rather a lot to create an awesome case research. Maintain it easy.
• At all times embrace quantifiable knowledge as an instance the outcomes you achieved on your consumer.

22. “Utilizing Apptio Targetprocess Automated Guidelines in Wargaming,” by Apptio

Apptio’s case research for Wargaming summarizes three key items of knowledge proper at the start: The objectives, the obstacles, and the outcomes.

Readers then have the chance to proceed studying — or they will stroll away proper then with the knowledge they want. This case research additionally excels in conserving the human curiosity issue by formatting the knowledge like an interview.

The piece is well-organized and makes use of compelling headers to maintain the reader engaged. Regardless of its size, Apptio’s case research is interesting sufficient to maintain the viewer’s consideration. Each Apptio case research ends with a “suggestion for different corporations” part, the place the consumer may give recommendation for different corporations which might be searching for an analogous resolution however aren’t certain the way to get began.

Key Learnings from the Apptio Case Examine Instance

• Put your consumer in an advisory position by giving them the chance to present suggestions to different corporations which might be studying the case research.
• Embody the takeaways from the case research proper at the start so prospects rapidly get what they want.

23. “Airbnb + Zendesk: constructing a strong resolution collectively,” by Zendesk

Zendesk’s Airbnb case research reads like a weblog publish, and focuses equally on Zendesk and Airbnb, highlighting a real partnership between the businesses. To captivate readers, it begins like this: “Midway across the globe is a spot to stick with your identify on it. At the least for a weekend.”

The piece focuses on telling a superb story and supplies images of gorgeous Airbnb places. In a case research meant to focus on Zendesk’s helpfulness, nothing could possibly be extra genuine than their choice to deal with Airbnb’s service in such nice element.

Key Learnings from the Zendesk Case Examine Instance

• Embody photographs of your consumer’s choices — not essentially of the service or product you offered. Discover how Zendesk doesn’t embrace screenshots of its product.
• Embody a call-to-action proper at the start of the case research. Zendesk provides you two choices: to discover a resolution or begin a trial.

24. “Biobot Buyer Success Story: Rollins Faculty, Winter Park, Florida,” by Biobot

Like a few of the different high examples on this checklist, Biobot opens its case research with a quote from its consumer, which captures the worth proposition of working with Biobot. It mentions the COVID pandemic and goes into element in regards to the challenges the consumer confronted throughout this time.

This case research is structured extra like a information article than a standard case research. This format can work in additional formal industries the place decision-makers must see in-depth details about the case. Remember to check completely different strategies and measure engagement.

Key Learnings from the Biobot Case Examine Instance

• Point out environmental, public well being, or financial emergencies and the way you helped your consumer get previous such tough instances.
• Be happy to put in writing the case research like a standard weblog publish, however you should definitely check completely different strategies to seek out the one which finest works for you.

25. “Discovering Price Financial savings With Environment friendly Determination Making,” by Gartner

You do not all the time want a ton of textual content or a video to convey your message — typically, you simply want a couple of paragraphs and bullet factors. Gartner does a implausible job of rapidly offering the elemental statistics a possible buyer would want to know, with out boggling down their readers with dense paragraphs. The case research closes with a shaded field that summarizes the impression that Gartner had on its consumer. It features a quote and a call-to-action to “Be taught Extra.”

Key Learnings from the Gartner Case Examine Instance

• Be happy to maintain the case research quick.
• Embody a call-to-action on the backside that takes the reader to a web page that the majority pertains to them.

26. “Bringing an Operator to the Sport,” by Redapt

This case research instance by Redapt is one other nice demonstration of the ability of summarizing your case research’s takeaways proper initially of the research. Redapt consists of three easy-to-scan columns: “The issue,” “the answer,” and “the end result.” However its most notable characteristic is a piece titled “Second of readability,” which exhibits why this explicit venture was tough or difficult.

The part is shaded in inexperienced, making it unimaginable to overlook. Redapt does the identical factor for every case research. In the identical means, it’s best to spotlight the “turning level” for each you and your consumer if you had been working towards an answer.

Key Learnings from the Redapt Case Examine Instance

• Spotlight the turning level for each you and your consumer in the course of the solution-seeking course of.
• Use the identical construction (together with the identical headings) on your case research to make them straightforward to scan and browse.

27. “Digital Name Middle Sees 300% Enhance In Contact Fee,” by Convoso

Convoso’s PDF case research for Digital Market Media instantly mentions the outcomes that the consumer achieved and takes benefit of white area. On the second web page, the case research presents extra influential outcomes. It’s colourful and fascinating and closes with an expansion that prompts readers to request a demo.

Key Learnings from the Convoso Case Examine Instance

• Record the outcomes of your work proper at the start of the case research.
• Use shade to distinguish your case research from others. Convoso’s instance is likely one of the most colourful ones on this checklist.

28. “Making certain high quality of service throughout a pandemic,” by Ericsson

Ericsson’s case research web page for Orange Spain is a superb instance of utilizing various written and visible media — equivalent to movies, graphs, and quotes — to showcase the success a consumer skilled. All through the case research, Ericsson supplies hyperlinks to product and repair pages customers may discover related as they’re studying the research.

As an illustration, below the heading “Preloaded with the ability of automation,” Ericsson mentions its Ericsson Operations Engine product, then hyperlinks to that product web page. It closes the case research with a hyperlink to a different product web page.

Key Learnings from the Ericsson Case Examine Instance

• Hyperlink to product pages all through the case research in order that readers can be taught extra in regards to the resolution you supply.
• Use multimedia to interact customers as they learn the case research.

Begin creating your case research.

Now that you’ve an awesome checklist of examples of case research, take into consideration a subject you want to put in writing about that highlights your organization or work you probably did with a buyer.

A buyer’s success story is probably the most persuasive advertising and marketing materials you might ever create. With a powerful portfolio of case research, you possibly can guarantee prospects know why they need to offer you their enterprise.

Editor’s notice: This publish was initially revealed in August 2018 and has been up to date for comprehensiveness.