Friday, December 23, 2022
HomeMobile MarketingDepartment Worker Spotlight: Robert Collins

Department Worker Spotlight: Robert Collins


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Robert Collins, Director of Buyer Success for Strategic Accounts, has been with Department for 3 and a half years. He’s an energetic a part of Department: from influencing our product innovation, to constructing our tradition, to working a dynamic crew, Robert has touched a whole lot of the Department enterprise. When he isn’t at work, he spends time with family and friends within the Bay Space and celebrates his child daughter’s main milestones (most lately, studying to stroll)! Learn on to listen to how Robert found Department and the way he leads from the entrance to optimize his crew.

What does a traditional day at Department appear to be for you? 

Because the Director of buyer success for our strategic accounts, I assist a few of our largest clients from an annual contract worth (ACV) perspective. This implies my crew and I are engaged on a number of the most refined cross-channel campaigns with the largest manufacturers on the planet. We focus our vitality on figuring out methods for us to offer worth for these clients. We do that by figuring out how they’ll leverage the Department platform to maximise their use instances and in the end drive progress and meet or exceed the KPIs that they offer us. That relationship can also be useful to offer suggestions internally as nicely; we encourage product updates so Department improves and evolves our product over time to proceed to fulfill our clients’ wants. 

What’s the perfect piece of recommendation you’ve obtained in your profession?

All of us have targets that we attempt to accomplish in our jobs, however if you’re main and growing a crew, the persons are an important part.

Image of quote from Robert Collins, next to professional headshot: 
"We all have goals that we try to accomplish in our jobs, but when you’re leading and developing a team, the people are the most important component."

Sure – you possibly can handle the job perform, sure – you possibly can handle the job duties, however in the end you’re managing individuals. And persons are the muse of the position.

Every part from hiring, to critiques, to skilled improvement planning, to day-in and day-out assist of your individuals is extremely vital. All of your direct stories are completely different, which generally means they require completely different ranges of assist and motivation as nicely. I strongly imagine in main by instance and main from the entrance so my crew can see that I’m in it with them day-to-day. 

As a lot as I’ve realized the significance of delegating, I’ve additionally realized the significance of constructing a crew that is aware of tips on how to lean on one another. Whenever you’re on a crew that helps each other, managing the job perform and duties and hitting your metrics turns into so much simpler.

What do you worth most about your coworkers? 

Individuals who just like the problem and lean into the chance to work by way of obstacles. As a lot as Department has grown, we’re nonetheless increasing and at occasions perform like we’re within the small startup part although we’re eight years outdated. So we require people who find themselves adaptable and have diligence to work on our crew. The individuals who we rent are excited by that setting and flourish in it. 

You’ve had an thrilling 12 months, inform us what’s new in your life!

Within the final 12 months my spouse and I had a current addition to our household! Now we have a child woman, she simply turned one. She is the enjoyment of our world, a whole lot of enjoyable to say the least. My total life is targeted on her. 

I’m from the Bay Space, and I’m fortunate to have a whole lot of family and friends close by. My village is giant, which is a blessing, and spending time with them is vital. It’s been so thrilling to introduce my daughter to them, we acquired extremely fortunate along with her. And she or he simply began strolling so issues are getting much more thrilling right here. 

What motivates you? 

My daughter. Offering an instance of an excellent work ethic, having integrity, and taking pleasure in my work. I’m motivated to offer for her future and do work that makes me proud and units an excellent instance for her. I need to do all I can in order that she has each alternative to realize the issues she desires to in life. If my arduous work can set her up for that, then I’ll proceed to do it. 

What do you’re keen on about your job? 

The crew. Department had an excellent fame once I joined. It was vital for me to leverage that and say, “Is that this a spot I can develop?” And I’m glad I joined as a result of my time right here — the final two years particularly — have been nice. I’ve seen my crew develop and I’m extremely proud of the parents who’re part of it: they’ve all hit the bottom working and have added a whole lot of worth. It’s been actually nice to see individuals flourish and lean into an organization with a progress mindset. 

Image of quote from Robert Collins, next to professional headshot: 
"I’ve been here for about three-and-a-half years, and Branch has nearly tripled in size since I started. We’ve evolved from a scrappy mid-sized startup to a mid-market enterprise."

How has Department grown throughout your tenure right here?

I’ve been right here for about three-and-a-half years, and Department has practically tripled in measurement since I began. We’ve developed from a scrappy mid-sized startup to a mid-market enterprise. It’s been so thrilling to see individuals develop into management roles right here, and, in fact, the evolution of the product itself is thrilling as nicely. It’s been cool to see our positioning and messaging develop round our MLP market management place, search engine optimisation attribution, QR codes, and different use instances to fulfill market demand and assist our clients. 

What made you select to work at Department and what makes Department completely different from different locations you labored at? 

I used to be really working within the martech ecosystem area earlier than becoming a member of Department. I labored for an organization that targeted on advertising automation, and we occurred to have a ton of mutual clients with Department – they had been all utilizing Department hyperlinks throughout the platform. My consciousness of Department, and the fame it has, actually began with clients. All day lengthy I used to be working with clients who had been referencing Department information, or quoting what their Department CSM had stated. All of my clients appeared obsessed with their Department expertise, and I noticed foundationally how vital that was. I used to be excited once I realized that Department was able to construct out a strategic crew — it was precisely what I used to be in search of. It was an excellent ecosystem and position match and was a superb alternative to develop in my profession. 

Any parting phrases?

There’s one other piece of recommendation I acquired throughout an fascinating interval of my life. It’s a easy quote, “Don’t let anyone steal your sunshine.” 

There are going to be so many issues getting thrown at us in life. You probably have data of self and are in a position to settle for who you might be and the way you’re evolving, you don’t must let individuals affect your vitality in a foul manner. Issues are cyclical in nature, there’s all the time sunshine across the nook. 

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