TikTok is now testing a brand new function, letting some customers change their view to point out a horizontal full-screen view of their chosen movies. This provides a change from the standard vertical video scrolling often seen on TikTok.
Mixed with one other current change to permit longer movies of as much as ten minutes, this very a lot seems like an try on TikTok’s half to attract in customers and creators from YouTube.
Extra codecs to advertise content material
With longer-length movies out there, creators and entrepreneurs can now create helpful longer type movies, corresponding to how-to movies and tutorials, product excursions, and extra, with out speeding or feeling that they’re working out of time.
Add a brand new horizontal full-screen view to the combination, and entrepreneurs can embrace much more of their movies at a wider angle, with out worrying that their viewers received’t be capable to see the whole lot. Although it’s nonetheless necessary to remember that no matter you need your viewers to essentially deal with ought to nonetheless be absolutely seen within the vertical view.
You continue to have to seize consideration within the vertical view earlier than any viewers will click on to change to the full-screen, horizontal view. And also you don’t wish to depart behind any customers that desire to stay with the unique vertical view.
It’s easy to change from the unique vertical view to the brand new full-screen, horizontal view with the clicking of a single button. This provides a transparent profit to customers who can now see their movies in larger element with a bigger, wider view.
Nevertheless, provided that TikTok constructed its viewers on providing solely vertical video scrolling, the query is: “what’s going to TikTok’s present customers make of the brand new function?” Will TikTok discover throughout its testing part that customers desire to maintain the unique view that they anticipate from the platform?
Alternative for manufacturers?
One other attention-grabbing level to contemplate with the brand new full-screen view is that at present, creators and entrepreneurs should create movies in two totally different codecs in the event that they wish to add them to each TikTok and YouTube. What isn’t clear is that if creators can now merely use the identical format for each platforms. If they will, that may very well be a game-changer for entrepreneurs, permitting far faster creation and add of content material to each platforms, with out the added step of making two codecs.
Little question entrepreneurs will welcome the chance to create content material extra shortly and to achieve two platforms with out the additional effort. Nevertheless, it stays to be seen whether or not that’s really the case.
Wanting on the wider image of social media, it’s clear that each social platform is conserving a detailed eye on the competitors. When one innovates, one other follows, and shortly many platforms have a brand new, related function.
You possibly can see this in Instagram’s introduction of Candid Tales to problem BeReal and of their use of Reels to maintain up with TikTok. YouTube has its personal model of fast TikTok-like movies, with its introduction of Shorts. And it’s extremely probably that what’s on Instagram at the moment might be launched on Fb tomorrow, so long as any testing is profitable.
TikTok additionally appears to be like to be taking a swing at YouTube with these longer movies and the brand new view function, simply as they’ve already carried out to BeReal, with their introduction of TikTok Now.
Some questions stay
I actually may go on with extra examples, however apparent questions come up from all this: If all of the social media platforms preserve integrating options that have been beforehand innovated by the competitors, will we nonetheless be capable to distinguish between platforms? Will there nonetheless be a transparent and apparent profit to utilizing one platform over one other? And can there be just one clear total winner?
Both approach, one factor is definite: TikTok’s future is at present shiny and it definitely appears to be the one to look at proper now for brand new options and improvements.
It’s nonetheless far too early to say whether or not TikTok will preserve the brand new horizontal full-screen function and roll it out to everybody on their platform. And up to now, there’s been no point out of whether or not creators can add to YouTube and TikTok with one single format video. So, for entrepreneurs, a minimum of for now, it’s very a lot a ready recreation.
Nevertheless, given the variety of folks utilizing TikTok and getting a substantial amount of use from options corresponding to search and an Instagram-like Picture Mode, entrepreneurs very a lot have to control this platform and the place it’s going.
Add within the addition of TikTok retailers and different developments and this platform actually may more and more be the place to be and to be seen.
Do you wish to proceed to be up to date with Advertising greatest practices? I strongly counsel that you simply subscribe to The Beat, Rock Content material’s interactive e-newsletter. There, you’ll discover all of the traits that matter within the Digital Advertising panorama. See you there!
