23 Stats You Higher Know in 2023

(This submit accommodates affiliate hyperlinks. Learn my full disclosure.)

When was the final time you ran a Google Pictures search and noticed these iconic “P” logos in every single place? If you happen to’re like me, it occurs on a regular basis. Pinterest is a reasonably latest addition to the social media roster, and but it looks as if the positioning is in every single place. In truth, Pinterest boards get “posted” by Google on a regular basis.

Like Instagram, Pinterest is made up largely of images. Nevertheless, in contrast to Instagram, Pinterest is meant for individuals who need to plan that dream marriage ceremony, or discover superior locations for summer season trip, or make the cutest vacation crafts. As an alternative of bragging about what they’ve, Pinterest customers get their heads collectively and encourage one another, making it a strong advertising instrument.

This deal with the longer term is likely one of the causes that entrepreneurs more and more are discovering Pinterest an important place to promote their items and companies. Our useful listing of Pinterest statistics for advertising ought to enable you to decide what, if any, advertising income it is best to commit to the platform. First, we’ll take a look at the everyday Pinterest person demographics, after which on the effectiveness of promoting right here.

What do Pinterest statistics say about its customers?

Pinterest is, by all accounts, a comparatively small social community (with an enormous advertising impression). Based in 2009, the community is famous for its browser extension and cell apps. It’s additionally form of quirky, in that almost all communication on Pinterest is thru photos pasted on “boards.” No “standing updates,” in contrast to most social media platforms. So, who’re Pinterest’s lively customers?

1. Pinterest is ranked 14th when it comes to international social community recognition

Though giants like Fb and YouTube persistently rank within the high three, Pinterest doesn’t path too far behind in its lively customers, touchdown at 14th place, simply behind social platforms like Snapchat, and forward of platforms like Twitter and Reddit. Whereas 14th may not seem like a excessive quantity initially, contemplating its attain and the dramatic variations in accessible goal audiences, it’s a sensible platform to incorporate in your social advertising technique. Because the statistics beneath can attest, there’s a sizable market to be present in using Pinterest for advertising, and social media customers on this platform are sometimes searching for particular wants or desires, versus blindly scrolling. 

2. There are 433 million month-to-month customers right now

You’ll suppose {that a} 14th rank in recognition would imply that Pinterest is simply too small for our consideration. Admittedly, the variety of month-to-month customers is far smaller than its competitors. That being stated, as Pinterest themselves say, their person base surpasses the USA because the third largest on the planet, so it’s nonetheless a HUGE quantity!

3. Amongst American girls linked to the web, 41% use Pinterest.

One of many issues I like about this statistic is that it solely considerations itself with individuals who stand to profit from content material advertising: the Web linked. It’s additionally attention-grabbing to notice how the result’s involved with females.

In truth, it’s estimated that

4. 76.7% of Pinterest customers are feminine.

In case you are focusing on a feminine demographic, Pinterest is the place you need to be. That being stated,

5. Male pinners are growing by 40% a yr

Between 2019 and 2020, male pinners elevated 40%. It is a staggering statistic and exhibits a big bounce in an enormous demographic–a bounce that must be on the radar of anybody focusing on web customers of their advertising efforts. Pinterest has historically been handled as a visible search engine for ladies, with primarily female-centered content material, however because the attain of Pinterest has elevated, the worth of it as a advertising instrument for a target market of each female and male customers has elevated. Intercourse-based person progress is just one of the numerous adjustments that has been recognized in Pinterest’s viewers and person base. 

6. 29% of all American adults are on Pinterest.

Almost one third of all American adults use the Pinterest app or web site, whether or not it serves as a platform for inspiration, a platform from which to promote their very own blogs or websites, or one thing else fully. It is a really huge viewers dimension, given the scale of North America. The power of Pinterest buy choices and the scale of referral visitors coming into Pinterest each make this quantity a moderately vital one, and may function a strong reminder that Pinterest deserves an area in your social media technique.

7. 38% of People with not less than a school training use Pinterest.

In contrast, the identical Sprout research tells us that solely 22% of non-college graduates use the platform. What this tells us is that Pinterest customers are usually higher educated, as a complete, than the overall inhabitants, making Pinterest an important place to launch a social media advertising marketing campaign.

8. 8 in 10 customers say Pinterest provides them a constructive feeling

As if the gender demographics talked about above weren’t compelling sufficient, Pinterest is regularly related to constructive emotions. This flies within the face of the damaging emotions typically felt by audiences generally–and feminine audiences specifically–on social media websites like Fb and Instagram. Whereas Pinterest customers are sometimes millennial girls and different feminine age teams, an growing variety of viewers members are males, and the constructive affiliation continues, even with a rising viewers. This may be leveraged to the good thing about entrepreneurs, because it implies that folks could also be much less prone to be overwhelmed by or annoyed with the sentiments derived from the platform, and should not have to schedule as many breaks from searching. 

Whereas positivity will not be gender-specific, the underside line is that, by and huge, the largest demographic numbers amongst Pinterest customers are well-educated girls. That’s to not say that the blokes don’t matter, as  Pinterest use amongst males is on the rise. However for now, the largest potential publicity from Pinterest promoting may be had by manufacturers advertising to girls.

Pinterest statistics present that it’s a social community for buyers

This looks as if an uncommon commentary at first, however hear me out. Initially, the platform as a complete was an concepts board, and it nonetheless is. Nevertheless, it’s the kind of concepts that make this such a wonderful vacation spot for individuals who want to purchase items and companies. For instance, a trip concepts board would possibly assemble concepts for the cutest mattress and breakfast in some out-of-the-way location. Or, a marriage concepts board would possibly search the “good” place to carry that superior reception the bride and groom have been dreaming about.

Listed below are some statistics that bear out my assertion:

9. Amongst feminine “pinners,” 85% are planning a life occasion.

It’s no shock that weddings are one of many life occasions that girls like to plan on Pinterest. Making your personal reception social gathering favors and desk decorations is all the fad as millennials search to economize on the marriage. In fact, there’s nothing maintaining the blokes from planning a bachelor social gathering, both. Different occasions embrace youngsters’s birthday events, holidays, and even start bulletins. Every of those life occasions contain spending cash on services and products, offering entrepreneurs with a perfect promoting viewers.

10. 70% of Pinterest customers are searching for equipment.

Equipment, within the definition of this statistic, contains not solely belts or scarves, however jewellery and watches as effectively. So, Pinterest customers hope to buy one thing good to put on regularly. This makes Pinterest advertising a possible gold mine for style firms, each male and female-oriented. And, it’s a good way to assist buyers choose the “proper” merchandise for his or her wants: there’s nothing like not solely seeing photos of one thing, but additionally getting concepts of how it may be mixed with different wardrobe gadgets. That’s very true when hoping to decorate up a plain black costume or that positive Italian swimsuit.

11. 84% of customers seek the advice of the positioning when making buying choices.

That’s much more than the quantity of people that learn on-line opinions of a product when attempting to resolve in the event that they’ll purchase it. Once more, I feel the reason being no secret: realizing how one thing can be utilized is useful in determining whether or not or to not purchase it. Another excuse for this determine is considerably subject-specific. Craft supplies are a preferred matter on Pinterest. If you happen to’re trying to make one thing particular, you would possibly need to use Pinterest to try to discover the right sample or craft ideas. These patterns will typically listing supplies, which might then be bought by a pinner hoping to make the merchandise–one thing your advertising funds actually mustn’t ignore.

12. 85% of Pinners use Pinterest to plan new tasks

Though it’s tough to know precisely when planning moved from paper and magazines to the web, Pinterest is a frequent go-to in an effort to plan new tasks. The COVID-19 pandemic could have contributed to this upswing, in addition to the inclusion of cell gadgets, however as tasks have more and more moved from tangible gadgets to on-line planning platforms, Pinterest has continued to have a huge effect on customers in successfully planning every thing from home tasks to seasonal crafts. What does this imply for the tens of millions of customers using Pinterest? Person varieties from all backgrounds think about Pinterest a go-to platform for growing vital tasks and planning upcoming adjustments to properties, classes, crafts, and extra.

Pinterest customers love discovering cool stuff.

No, actually. They do! Give it some thought this fashion: in case you’re planning some form of undertaking, and searching for supplies, don’t you thumb by some kind of catalog? Whether or not it’s buttons or automobile components, it’s important to discover out what’s accessible in some way. That’s why you want a presence on Pinterest: your search question can attain a really clear and particular viewers.

13. 97% of thought searches on Pinterest don’t specify model.

What I see on this statistic is that folks aren’t essentially searching for particular product content material from manufacturers on Pinterest after they begin searching for issues. As an alternative, they’re open to discovering what different customers have posted to their boards, after which discovering how they have been put collectively. As entrepreneurs, we’ve got an enormous alternative right here: Pinterest customers have an open thoughts, simply ready for us to present them the fitting branded thought to satisfy their targets.

14. 78% of customers discover branded content material helpful.

In some contexts, ads and different branded materials can appear spammy or misplaced. However when customers are hoping to seek out the following good thing, branded content material in your on-line temper board is ideal. Even higher, a few of it may be actually natural. Why recommend ham with an expansion of apricot jam for an appetizer, when you’ll be able to add your personal model of jam and make a possible sale? Everybody is aware of that not all apricot jam tastes the identical, or has the identical texture. Due to this fact, recommending “your” jam is a good way to try to recommend it’s superior for that exact recipe.

15. 60% of customers go online to “view photos.”

Viewing photos, in fact, provides customers concepts, however one of many nice issues about “viewing photos” is that it provides alternatives for a gentle promote. Not the in-your-face of standard ads or the flashy particular results of that Instagram picture, however the quiet incorporation of your merchandise into one thing greater. An image the place the viewer doesn’t should guess “the place’d she get that?” is nice, as a result of it implies that web visitors is ready to shortly and simply discover sources.

16. 55% of customers are searching for merchandise.

Typically it doesn’t matter what sort of product they’re searching for, however solely that they’re searching for merchandise. It may not be a lot the kind of glue that holds a basket collectively {that a} potential buyer is searching for, a lot as concepts on what to place IN the basket. Glue is boring (simply learn the label), whereas contents are attention-grabbing. Or, they’re hoping to discover a bunch of merchandise on a sure theme for that particular occasion. That is the place boards are so useful: One person can discover related gadgets on another person’s board and mix them in sudden methods. Put your model and merchandise on the market, and somebody will discover it helpful sufficient to purchase.

17. Near one billion movies a day are watched on Pinterest.

In a slight drop from the variety of movies watched daily on YouTube, Pinterest boasts almost 1 billion video views daily. Pinterest may not be seen as a devoted video internet hosting platform, however nonetheless exhibits worldwide person progress, and progress within the male market (moderately than being primarily a feminine platform), maybe partly because of the fashionable platform exhibiting movies and video clips like its contemporaries, together with Fb, Instagram, and TikTok. Video advertising stays one of the vital completely consumed and extensively desired advertising codecs, making using Pinterest as a video platform a wonderful option to mix the advantages of Pinterest itself and video advertising general. 

Pinterest statistics present that its customers have follow-through

There’s no query that customers of any social community are going to dream about cool issues that can by no means occur, or that gained’t occur for a very long time. Little ladies dream of their weddings even earlier than puberty, and little boys take into consideration what they need to be after they develop up…beginning at age 5. Whereas there definitely are pinners who will dream about that “life occasion” for a very long time earlier than they occur, more often than not they’re hoping to behave quickly.

18. 87% of Pinterest customers have bought one thing they found there.

Simply by itself, this statistic alone marks Pinterest as an vital promoting instrument for the fitting markets. In any case, being on the platform provides a product or model an important likelihood of being each found and bought. Flipping by catalogs as soon as gave lots of people concepts and alternatives to find new manufacturers. Now, Pinterest is turning into one of many new venues of product discovery.

19. 93% of customers are planning future purchases on Pinterest

Any time you are attempting to get concepts inside your interest, there’s the potential for making a purchase order. For certain, there are occasions when utilizing up bits and items of one thing you already personal is the principle purpose. However even in these conditions, entrepreneurs have the chance to supply one thing which may assist convey a undertaking collectively. In one other instance, let’s take a look at the social gathering. Along with making their very own social gathering favors, pinners would possibly want to purchase balloons, desk cloths, social gathering leases, DJ companies, and every kind of different services or products. A wonderful thing about Pinterest is that pinners are planning forward to make sure that every thing is ideal earlier than they purchase.

20. 98% of pinners tried one thing as a result of they found it on Pinterest

I feel that’s largely as a result of folks go on Pinterest searching for concepts. It isn’t simply merchandise: recipes are posted in every single place, for instance. Different pinners would possibly get pleasure from a board submit about tips on how to repair one thing. Simply do not forget that Pinterest content material is essentially visible, and largely short-form. Movies are up and coming, nonetheless.

Pinterest statistics present that Pinterest advertising works

With all of the “natural” gross sales taking place by Pinterest, it would make you marvel if it’s price doing Pinterest-specific advertising. I consider that for a lot of manufacturers Pinterest is a probably profitable place to promote.

Why?

That’s greater than half, and an particularly highly effective statistic contemplating that Pinterest customers typically go on the positioning after they aren’t trying to purchase instantly. Typically they’re simply searching! And but, sponsored pins are turning out to be a good way to promote.

22. Pinterest refers 33% extra visitors to e-commerce websites than Fb.

When you concentrate on it, this statistic is totally staggering. In any case, Pinterest has fewer than half a billion lively customers, whereas Fb has two billion or extra. Though to be trustworthy, folks don’t usually go online to Fb for the aim of purchasing or getting interest undertaking concepts. Regardless of the purpose, utilizing Pinterest to deliberately drive visitors to your website is wise enterprise.

And at last, the very best for final:

23. Each $1 spent on Pinterest advertising grosses round $4.30 in gross sales.

That’s actually double your cash, when revenue is taken under consideration. Total, these statistics present that Pinterest advertising has an important return on funding.

One of the best half? For my part, it’s the truth that Pinterest customers are usually in a shopping for temper after they browse the positioning. Or not less than, they need to indulge their interest a bit bit. For these causes, they’re a bit extra open to new concepts and new merchandise. What’s to not love?

Will these Pinterest statistics encourage you to motion?

Has your organization discovered success with Pinterest advertising? Which of those Pinterest statistics was most vital to you? Be at liberty to chime in beneath!

And in case you’re searching for some Pinterest recommendation above and past these Pinterest statistics, be sure to take a look at these Pinterest-related articles of ours:

Lastly take a look at my video on serving to you leverage Pinterest for enterprise as effectively!

Photograph by KOBU Company on Unsplash

Pinterest Statistics FAQs