Twitter discovered time amid this previous weekend’s drama to share two model safety-related updates following the corporate’s assembly earlier this month with the World Federation of Advertisers, throughout which it reaffirmed its dedication to the International Alliance for Accountable Media.
Beginning Monday, advertisers on the platform have entry to Adjacency Controls, that are pre-bid controls that assist them make sure that their advertisements don’t seem adjoining to tweets containing key phrases they want to keep away from in relevance-ranked timelines, which the social community stated make up the overwhelming majority of timelines on its platform.
