Ukraine’s President Volodymyr Zelenskyy’s charity UNITED24 has launched a brand new marketing campaign to boost cash for the war-torn nation.
The tourism-style marketing campaign’s goal is to gather charitable donations to assist Ukraine. With the tagline ‘Come To Ukraine: There’s So A lot to Do’, the marketing campaign is hoping to encourage individuals to donate cash which is able to go to official accounts and be allotted to cowl the place it’s wanted probably the most.
Yaroslava Gres, United24 platform coordinator, mentioned: “Ukraine was a well-liked vacationer attraction, with thousands and thousands from all around the world coming to the cities depicted in these posters to get pleasure from breath-taking landscapes, genuine structure, and welcoming residents. The Russian invasion modified that.
“In Kharkiv, the invasion has destroyed over 11,397 websites, together with non-public and residential buildings. Initiatives like this remind individuals that there’s lots to struggle for right here. We’re infinitely grateful to everybody who helps us on this ordeal and proper now we ask for assist to rebuild our state. After we win, we are going to as soon as once more be that welcoming nation everybody came over earlier than.”
Volodymyr Zelenskyy’s marketing campaign comes after new information revealed that fifty% of Brits admitted they have been no extra alarmed concerning the conflict now than they have been when it started earlier this yr.
The marketing campaign options the artwork of Ukrainian illustrator Antonio Firsik. The vintage-style advertisements appear to be conventional journey adverts at first look. However whenever you look nearer the consequences of conflict are clear.
