2022 was a 12 months full of latest milestones for us – we kicked off with Engagemint’22, our flagship occasion, launched yet one more cohort of the Startup Program and expanded our presence in Indonesia. However that’s not all! We have now grown even stronger with 800+ prospects globally, clocking in over 377Bn messages despatched throughout 12+ engagement channels and 110K Journeys activated.
On the product finish, we launched many new options, product enhancements, onboarded integration companions, and extra to #SimplifyRetention for your online business. Proceed studying to compensate for every little thing we’ve been as much as earlier than we wrap up this 12 months.
Options within the highlight
Suggestion & Catalog
We enabled the facility of advice on the marketer’s fingertips with the Suggestion and Catalog characteristic launch. With this characteristic, now you can add your product catalog, use it to fetch up to date product info, and enrich your personalised messages. You can even create suggestion methods based mostly on any customized occasion and ship personalised consumer suggestions throughout channels, together with electronic mail, WhatsApp, Push notifications, and extra. To know extra on easy methods to leverage this characteristic, learn our weblog.
App Personalization
Extending personalization capabilities from web site to app! This 12 months we launched app in-line that will help you serve personalised experiences to customers on the app. Just like our earlier internet in-line launch, this characteristic lets you leverage consumer attributes and customized occasions to seamlessly personalize any a part of your app with out serving pop-up campaigns.
With app in-line, you may:
- Personalize any a part of your app (hero banner, class pages, and extra),
- Make the most of any customized occasion or consumer attribute to personalize your message, and
- Present a seamless consumer expertise with personalised banners merging seamlessly along with your app UI.
To entry this characteristic in your WebEngage dashboard, attain out to us at product@webengage.com.
Shopify integration
Buyer engagement and retention are important for D2C companies, and our integration with Shopify lets you combine your Shopify retailer with the WebEngage dashboard in just some clicks! As soon as built-in, we routinely begin monitoring customized occasions reminiscent of purchases made, merchandise added to cart, and extra. Leverage the convenience and comfort of this integration for your online business, and for extra inspiration on buyer engagement and retention, learn our weblog.
Marketing campaign Optimization
A small change could make an enormous distinction, and we made a number of small modifications to optimize the marketing campaign creation course of on the WebEngage dashboard. Beginning with finest channel, you may optimize your campaigns as per your consumer’s choice. Our system identifies the perfect communication channel for every consumer in your database. You may leverage finest channel whereas creating stay segments or use them in journeys and relays.
We additionally finish the ‘when to ship’ debate for many entrepreneurs on the market with ship intelligently. This characteristic lets you customise ship time of your marketing campaign based mostly on when the consumer is more than likely to have interaction with it.
We additionally launched a break up block in journeys and relays to transcend A/B or variation testing, break up customers and optimize journeys in actual time. You should use this block to check completely different ship time or channel methods. Confer with our weblog for an in depth learn on this characteristic.
Cellular Push enhancements
Push notifications have at all times been an important a part of app advertising and marketing technique, and we targeted on 2 features – supply and marketing campaign creation. On marketing campaign creation, we enhanced the creation course of by enabling you so as to add background colours, wealthy textual content and media, message abstract (for Android), and subtitles (for iOS).
We launched assist for Chinese language units reminiscent of Xiaomi and Huawei on the supply finish to boost push notification supply. Mixed with our amplification engine, it could actually increase the supply of your push notifications by as much as 75%. To know extra about it, learn our weblog.
Predictive Segments & Engagement Rating
We’re on a mission that will help you leverage machine studying in your advertising and marketing campaigns. With that in thoughts, predictive segmentation takes the guesswork out of segmenting your viewers. By figuring out a enterprise occasion, reminiscent of a purchase order made, you may create segments of customers more than likely, reasonably doubtless, and least more likely to carry out the required occasion. Learn extra about it in our weblog put up.
Apart from this, now you can rating customers based mostly on varied customized and system occasions. This lets you bucket customers performing sure actions and create a strategic advertising and marketing marketing campaign. You should use engagement scoring to phase customers and ship contextualized messages.
Please be aware: Each of those options are a part of our BETA launch, so in the event you want to entry them, drop us a request at product@webengage.com.
Enabling a cohesive advertising and marketing technique
Fragmented buyer information throughout completely different platforms can create hindrances in offering a seamless buyer expertise, and we perceive that. In 2022, we onboarded 20 integration companions to chop by information silos and simplify buyer engagement.
What’s subsequent?
That covers our roundup for 2022. What new options and updates must you anticipate in 2023? Keep tuned for updates about exporting funnel lists, notification inbox, and extra. Look out for month-to-month product updates to know once we go stay and to get entry to those options.
Should you want to allow any options mentioned above or an present associate integration, attain out to us at product@webengage.com or get in contact along with your Buyer Success Supervisor.
