Spotify Wrapped has turn into a cultural phenomenon. With customers having the ability to view the info and insights collected from their Spotify playlists and share them with the world, the platform now yearly creates a viral second every December.
Over the six years because it started Wrapped, the platform has turned information assortment right into a advertising and marketing marketing campaign, and its 422 million customers seem to adore it.
To assist promote this yr’s launch and straight interact with a few of its customers, Spotify’s group in France selected to take over a café in Paris simply to boost the cool stakes a bit additional and placed on a celebration for followers of its native artists.
