Snapchat’s Yr Finish Story provides customers personalised wrap ups to summarize their 12 months, together with a mostly-fluffy overview of 2022 Snap developments, from in style Lenses like “Crying Face” to prime tagged journey locations (King Abdulaziz Airport in Saudi Arabia was No. 1).
Why it issues: We had been most inquisitive about Snap’s stat that the variety of Tales with music greater than tripled this 12 months, a certain signal of TikTok’s rising affect within the social areas and a touch that different platforms, together with Instagram, are making an attempt to play catch up. Whether or not or not that’s music to your ears, maintain songs in thoughts when planning social posts for 2023.
Professional-LGBTQ corporations fare higher with shoppers and staff
CNBC experiences that outcomes from an Edelman world survey point out excellent news for corporations with a pro-LGBTQ stance.
From CNBC:
Greater than 51% of U.S. staff who responded to a worldwide survey carried out by public relations agency Edelman from July to August stated they had been extra more likely to work for a pro-LGBTQ firm, in comparison with 11% who stated they had been much less doubtless.
In a separate Edelman survey fielded in Could, 34% of shoppers stated they had been extra doubtless to purchase from a model that expressed help for LGBTQ rights, versus 19% who stated they had been much less doubtless.
LGBTQ advocacy group GLAAD partnered with Edelman to research the survey information to collect LGBTQ-specific insights. The survey responses got here from 1,000 shoppers and 1,000 staff within the U.S.
Different standout findings:
- Greater than half of People count on CEOs to assist form LGBTQ coverage
- Youthful shoppers take into account manufacturers pledging help to LGBTQ communities to be extra related and relatable
Why it issues: As CNBC factors out, these findings distinction in opposition to an increase in each anti-LGBTQ authorities coverage and violence in 2022, with greater than 300 anti-LGBTQ state legislature payments proposed. Taking a pro-LGBTQ stance is a part of a enterprise’s messaging, and communicators may also help floor and relay that thread. Count on purpose-driven communication to be a significant factor for 2023, by the best way. You may learn extra about our ideas on that from earlier this fall.
Layoffs deliberate for Washington Put up newsroom
Washington Put up writer Fred Ryan held a city corridor yesterday to announce impending 2023 layoffs, The Hill experiences. Viewers members had questions, which Ryan declined to deal with earlier than hurrying from the room in footage that posted to social media.
From The Hill:
Kathy Baird, chief communications officer on the Put up, informed The Hill on Wednesday afternoon the corporate anticipates the approaching job cuts “can be a single digit share of our worker base, and we are going to finalize these plans over the approaching weeks.”
“The Washington Put up is evolving and remodeling to place our enterprise in the perfect place for future development. We’re planning to direct our assets and spend money on protection, merchandise, and folks in service of offering excessive worth to our subscribers and new audiences. In consequence, numerous positions can be eradicated,” Baird stated. “This won’t be a internet discount in Put up headcount. Just lately, we have now made a number of the largest investments in The Put up’s historical past and 2023 can be one other 12 months of continued funding.”
Why it issues: WaPo’s obtained an eye fixed on the underside line — simply a few weeks in the past, it introduced the closure of its Sunday journal and accompanying job eliminations. Layoffs have cropped up elsewhere, too: CNN, BuzzFeed and Vox have all shed staff this month, and on the prime of this week NPR introduced that they’re shuttering their summer time internship program. Studying the room, Vox revealed a layoff information — and on Wednesday afternoon, Politico reporter Natalie Fertig tweeted that the group had simply introduced 150 new jobs for the subsequent 12 months throughout their very own city corridor, advising people to regulate the roles web page. Right here’s hoping that these affected by the layoffs are capable of finding good work quickly.
Lastly…scurrying from the stage? Fred Ryan’s hasty exit was not a superb look, an undignified instance of inner comms turning into dangerous PR. Do higher.
New bipartisan proposal to ban TikTok…once more
The nation’s 111 million energetic TikTok customers in all probability don’t must lose a lot sleep but, however Senator Marco Rubio of Florida has launched bipartisan laws to ban entry within the U.S. on account of monitoring considerations.
From Social Media At the moment:
The invoice requires TikTok to be lower off solely within the US, in an effort to keep away from sharing information with ’America’s foremost adversary’, with TikTok doubtlessly performing as a surveillance system for Chinese language spies.
It’s the newest in a long-running sequence of authorized challenges for the app, which, at one time, was virtually banned within the US solely beneath the route of former President Donald Trump.
That ban was based mostly on the identical considerations, that the Chinese language-owned app may doubtlessly be monitoring data on US customers, and sharing it with the CCP, whereas there have additionally been strategies of algorithmic manipulation to seed pro-China sentiment, whereas additionally suppressing the other.
Why this issues. This isn’t the primary authorized problem to TikTok, and it received’t be the final. Though TikTok stays an important communication instrument for PR professionals, bear in mind that a number of states have banned the app on authorities gadgets, together with Texas, Maryland, South Dakota, Alabama, Utah, and North Dakota. Whereas TikTok is presently the most well liked social community and one most communicators are clamoring to include into their methods, keep in mind that it may go away in a short time.
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