Find out how to Ship Efficient Order Affirmation Emails [Examples + Template]

Order affirmation emails have a 65% open charge, the best common open charge of all emails. Optimizing these emails is a certain strategy to get extra eyes in your model.

Past brand-building, electronic mail confirmations convey peace of thoughts to your valued clients by verifying {that a} transaction in your web site was profitable. With out this affirmation, your clients could really feel confused. The consequence is a shaky model expertise and probably a rise in inquiries on your customer support group.

Let’s discover how one can optimize your affirmation emails with actionable examples and templates. On this article, you’ll discover:

Uber’s order affirmation emails are glossy, clear, and aesthetically pleasing. Their design makes use of huge textual content, loads of white area, and a blue call-to-action to incentivize the rider to “charge or tip” the driving force.

What we love: The e-mail is organized so the rider sees probably the most vital info above-the-fold — a “thanks” adopted by the worth. The recipient solely must scroll in the event that they need to.

2. Affirm the acquisition.

JetBlue’s order affirmation electronic mail opens with their enjoyable and intelligent slogan, “You are all set to jet.” This phrase instantly reassures the recipient that their order was efficiently processed.

Moreover, the textual content under the preliminary slogan guarantees the recipient “probably the most legroom in coach, free wi-fi & leisure, and free snacks & drinks.” Regardless that the recipient has already paid, JetBlue makes use of the order affirmation electronic mail as one other alternative to domesticate stronger buyer loyalty.

What we love: Under the affirmation, JetBlue gives a easy “Handle journey” CTA, so the client can simply replace a seat task, add extras, or swap flights. Better of all, they’ve included a hyperlink to their cell app. Prospects receiving order confirmations from JetBlue will want their app to entry their cell ticket, so it is a good technique for JetBlue to incorporate the app hyperlink.

3. Create a glossy design.

Hausera, an ecommerce website that sells kitchen and toilet fixtures, does a wonderful job making certain their order affirmation electronic mail is glossy, all whereas providing the recipient any info they could want. They begin with constructive messaging like “progress is a ravishing factor” and “congratulations” to thank the client for his or her order.

What we love: Under the order abstract, they embrace useful CTAs similar to “Preserve Buying,” in addition to choices to both electronic mail, name, or dwell chat with a assist rep. Whether or not a buyer has a problem with their order or just needs to proceed perusing Hausera, the ecommerce website ensures the client can discover the following steps from throughout the order affirmation itself.

4. Put crucial particulars up prime.

Tobi’s order affirmation electronic mail is easy and simple. The ecommerce website affords two vital CTAs — “evaluation my order” and “contact buyer care” — throughout the electronic mail itself. The recipient is ready to instantly test and proper any info if their order would not look proper.

What we love: Tobi additionally successfully outlines their order course of throughout the physique textual content of their electronic mail. They inform the client to ” permit as much as 2 enterprise days to course of and ship your order.” By together with this info of their electronic mail, Tobi ensures minimal outreach from clients who’re questioning when their order will ship, or why they have not acquired transport info already.

5. Say, Thanks!

BigStub’s order affirmation electronic mail, whereas admittedly text-heavy, does a very good job offering the client with loads of vital info all through their electronic mail, together with a CTA to test order standing, a telephone quantity to contact buyer assist, and a observe concerning supply particulars for the recipient’s ticket.

What we love: BigStub affords a $25 rebate throughout the order affirmation electronic mail with enrollment in Nice Enjoyable. Even when the client would not apply for the rebate, the inclusion remains to be an efficient methodology that permits BigStub to probably increase constructive model notion.

6. Make it shoppable.

JustBats, an ecommerce website that sells baseball and softball gear, does a wonderful job of cross-selling different merchandise of their order affirmation emails. As an example, if you are going to buy a glove on their website, you will obtain an electronic mail with the next message — “You’ve got the glove, now get the bat.”

The remainder of the e-mail is designed to assist a consumer select a bat, with CTAs like “Store all bats” and “Store closeouts.” The e-mail additionally options useful sources to make sure the recipient is ready to discover the best bat for his or her wants.

What we love: JustBats proves an order affirmation electronic mail might be an efficient alternative to recommend different related services or products, notably for the reason that order can assist you perceive the client’s wants. Within the above instance, a glove is a logical subsequent step for somebody who has simply bought a bat, and vice versa.

7. Be useful.

SoulCycle’s order affirmation electronic mail successfully gives all related info and demonstrates SoulCycle’s potential to go above-and-beyond in customer support. As soon as they’ve outlined when, the place, and on which bike the client can be using, SoulCycle consists of different helpful info together with the studio handle and a observe that footwear and water can be supplied.

On the backside of their electronic mail, they ship a cheerful invitation that reads “Questions, issues, or simply need to say hey?” with each a telephone quantity and electronic mail if the recipient wants to achieve buyer assist.

What we love: SoulCycle pays consideration to the language of their order affirmation electronic mail, and appears for areas the place they’ll add model voice.

8. Reinforce significant actions.

Check out the order affirmation acquired from Massachusetts’ Franklin Park Zoo upon a current buy:

This electronic mail gives all the knowledge wanted, however it additionally makes the recipient be ok with the acquisition by letting them know that their cash was serving to assist conservation efforts.

9. Train customers about new expertise.

Zoom’s affirmation electronic mail accommodates three components:

• It confirms the acquisition.
• It encourages the recipient to make use of the service by leaping with “schedule a gathering.”
• For the recipients who is likely to be much less savvy, Zoom affords demos, webinars, and assist.

What we love: The glossy and minimal design underpins the convenience of use of Zoom’s assembly software program. The e-mail is well-designed with loads of white area. This makes it straightforward to learn and attracts the attention to crucial parts just like the iconography representing assist and coaching alternatives.

10. Keep on model.

SKINICIAN makes use of a constant tone all through its affirmation electronic mail. The textual content on the prime is pleasant and personable. It affirms the client’s buy with “Joyful Wholesome Pores and skin is across the nook.” The intro ends with a pleasant “we hope you’re keen on your new skincare.”

What we love: On the prime of the e-mail the recipient can take two actions: “View your order” or “Preserve purchasing.” An efficient addition to this electronic mail is the “You saved £5.00,” which reminds the consumer of the worth of purchasing at their website.

As an example, you possibly can create an order affirmation electronic mail throughout the HubSpot E-mail Advertising and marketing instrument without cost. You may select a pre-made template and customise textual content, pictures, and general design. Or, you possibly can create an electronic mail from scratch.

Here is an instance of an order affirmation electronic mail made with HubSpot’s electronic mail instrument.

There are many different order affirmation electronic mail templates out there via instruments similar to Stripo and Squarespace.

Alternatively, in case you use an ecommerce web site builder like X-Cart, you should utilize considered one of their electronic mail instrument add-ons to create your personal order affirmation electronic mail.

Picture Supply

This web page is the place you are redirected whenever you click on the “Purchase” or “Buy” button and signifies that an electronic mail must be on its approach. A web-based affirmation web page is a short lived discover that tells your buyer that their transaction went via appropriately. If a buyer would not see this web page, she or he will probably assume their transaction did not work.

Whenever you’re creating a web based affirmation web page, right here are some things it’s best to embrace:

• Messaging similar to “Success! Your order is confirmed”, in addition to a observe that the client ought to anticipate an electronic mail of their inbox quickly.
• An order quantity, supply particulars, and order abstract (together with complete price).
• Photos of the services or products purchased.

Moreover, you would possibly embrace different related purchases on a buyer’s order affirmation web page. As an example, in the event that they’ve bought a blender in your website, maybe you need to present them a smoothie recipe e-book on their order affirmation web page.

In the end, it is important to create order affirmation pages and emails. These particulars guarantee your buyer feels supported all through their total purchaser’s journey.

Editor’s Word: This put up was initially revealed in Aug. 2019 and has been up to date for comprehensiveness.