When creating an organization web site, few issues are extra vital than web site homepage designs. The homepage is your model’s digital entrance door. If a brand new customer would not like what they see, their knee-jerk response is to hit the “again” button.
What makes an internet site’s homepage design good as an alternative of bland? It has to look good — but it surely additionally has to work even higher. That is why probably the most good homepages on this listing do not simply rating excessive in magnificence but in addition in brains and creativity.
Earlier than we dive into the examples, let’s go over greatest practices. You’ll discover the very best web site homepage designs we take a look at take these ideas and implement them for optimum outcomes.
What Makes a Good Web site?
A great web site clearly solutions “Who I’m,” “What I do,” and/or “What are you able to (the customer) do right here.” It additionally resonates along with your viewers, has a worth proposition, calls guests to motion, is optimized for a number of gadgets, and is at all times altering to adapt to new design traits.
All the homepage designs proven right here use a mix of the next components.
Not each web page is ideal, however the very best homepage designs get many of those proper.
1. The design clearly solutions “Who I’m,” “What I do,” and/or “What are you able to (the customer) do right here.”
If you happen to’re a well known model or firm (i.e., Coca-Cola) you might be able to get away with not having to explain who you might be and what you do; however the actuality is, most companies nonetheless have to reply these questions so that every customer is aware of they’re within the “proper place.”
Steven Krugg sums it up greatest in his best-selling ebook, Do not Make Me Assume: If guests cannot establish what it’s you do inside seconds, they will not stick round lengthy.
2. The design resonates with the audience.
A homepage must be narrowly targeted — chatting with the proper individuals of their language. The perfect homepages keep away from “company gobbledygook,” and eradicate the fluff.
3. The design communicates a compelling worth proposition.
When a customer arrives in your homepage, it must compel them to stay round. The homepage is the very best place to nail your worth proposition in order that prospects select to remain in your web site and never navigate to your rivals’.
4. The design is optimized for a number of gadgets.
All of the homepages listed below are extremely usable, that means they’re simple to navigate and there aren’t “flashy” objects that get in the way in which of shopping, reminiscent of flash banners, animations, pop-ups, or overly-complicated and pointless components. Many are additionally mobile-optimized, which is an extremely vital must-have in at this time’s cell world.
5. The design contains calls-to-action (CTAs).
Each homepage listed right here successfully makes use of main and secondary calls-to-action to direct guests to the following logical step. Examples embrace “Free Trial,” “Schedule a Demo,” “Purchase Now,” or “Study Extra.”
Bear in mind, the aim of the homepage is to compel guests to dig deeper into your web site and transfer them additional down the funnel. CTAs inform them what to do subsequent so they do not get overwhelmed or misplaced. Extra importantly, CTAs flip your homepage right into a gross sales or lead-generation engine, and never simply brochure-wear.
6. The design is at all times altering.
The perfect homepages aren’t at all times static. A few of them are consistently altering to replicate the wants, issues, and questions of their guests. Some homepages additionally change from A/B testing or dynamic content material.
7. The design is efficient.
A well-designed web page is important to construct belief, talk worth, and navigate guests to the following step. As such, these homepages successfully use format, CTA placement, whitespace, colours, fonts, and different supporting components.
Now, let’s dive into 23 examples demonstrating what glorious web site homepage designs can do for actual companies.
Homepage Examples
- FreshBooks
- Airbnb
- Pixelgrade
- Mint
- Dropbox (Enterprise)
- 4 Rivers Smokehouse
- Cobb Pediatric Remedy Providers
- Melyssa Griffin
- Jill Konrath
- Evernote
- Telerik by Progress
- eWedding
- Basecamp
- charity: water
- TechValidate
- Chipotle
- Medium
- Digiday
- KIND Snacks
- Ahrefs
- A24 Movies
- Ellevest
- HubSpot
1. FreshBooks
Why It is Good
- It is simple to eat. There’s a lot debate on whether or not brief or lengthy homepages work higher. If you happen to select to do the latter, it is advisable to make it simple to scroll and skim — and that is precisely what this web site does. It nearly acts like a narrative.
- There’s nice use of distinction and positioning with the first calls-to-action — it is clear what the corporate needs you to transform on if you arrive.
- The copy used within the calls-to-action “Purchase Now & Save” is compelling.
- FreshBooks makes use of buyer testimonials on the homepage to inform real-world tales of why to make use of the product.
2. Airbnb
Why It is Good
- It contains the vacation spot and date search kind that almost all guests come in search of, proper up entrance, guiding guests to the logical subsequent step.
- The search kind is “good,” that means it will auto-fill the consumer’s final search in the event that they’re logged in.
- The first call-to-action (“Search”) contrasts with the background and stands out; however the secondary call-to-action for hosts is seen above the fold, too.
- It gives ideas for excursions and getaways Airbnb customers can ebook on the identical web site as their lodgings to get guests extra enthusiastic about reserving their journey on the location. It additionally reveals which of those choices are hottest amongst different customers.
3. Pixelgrade
Why It is Good
- You realize proper off the bat what this firm is all about: WordPress Themes. The large title, adopted by a descriptive subtitle, lets guests know what to anticipate.
- The design is straightforward, and the colour mixture does an awesome job of creating the decision to motion stand out.
- The precise facet supplies a glimpse into what the corporate’s WordPress themes appear to be with out having to scroll or dig deeper.
4. Mint
Why It is Good
- It is a easy design with a powerful, no-jargon headline and sub-headline.
- The homepage provides off a safe however easy-going vibe, which is vital for a product that handles monetary data.
- It additionally comprises a easy, direct, and compelling call-to-action copy: “Enroll free.” The CTA design can be good — the secured lock icon hits residence the protection message as soon as once more.
5. Dropbox (Enterprise)
Why It is Good
- Dropbox carries over its easy design and branding. It contains all the pieces vital: An enormous, daring, call-to-action button “Discover your plan” together with a pattern picture to indicate you all the pieces that Dropbox is able to
- Dropbox’s homepage and web site is the final word instance of simplicity. It limits its use of copy and visuals and embraces whitespace.
- Its headline is straightforward but highly effective: “Do greater than retailer with Dropbox” It leaves just a little bit to the creativeness of the reader of the limitless potentialities
6. 4 Rivers Smokehouse
Why It is Good
- The emphasis on household, group and domestically made meals provides you each motive to wish to assist this enterprise. And that’s earlier than you get to the video playback, exhibiting the beautiful meals right here.
- The intense orange buttons for ordering direct your consideration to the meat of the web page. If you’d like an awesome meal, you might be only one click on away.
7. The Stepping Stone Group
Why It is Good
- This web site is gorgeous in its simplicity. The backdrop reveals actual households who’ve labored with the Stepping Stones Group and seen outcomes. The headline appeals to the guests’ emotional facet: “Reworking Lives Collectively.” This refined messaging is efficient as a result of it contains the customer on this course of.
- There are a number of pathways guests can take once they arrive on the web page, however the calls-to-action are positioned properly, worded, and in distinction with the remainder of the web page.
8. Melyssa Griffin
Why It is Good
- Melyssa instantly demonstrates worth to the customer with a fast and enjoyable quiz. This can be a clear name to motion.
- She provides a face to her model. This is not only a random web site; she makes it clear she’s a human with a character whom individuals can connect with.
- The web page makes use of vibrant colours with out being overwhelming and makes it simple to grasp what Melyssa’s central enterprise choices are.
9. Jill Konrath
Why It is Good
- It is easy and will get straight to the purpose. From the headline and sub-headline, it is clear precisely what Jill Konrath does (and the way she can assist your corporation).
- It additionally provides easy accessibility to Jill’s thought management supplies, which is vital to establishing her credibility as a keynote speaker.
- It is simple to subscribe to the publication and get in contact — two of her main calls to motion.
- The pop-up subscription CTA makes use of social proof to get you to hitch her hundreds of different followers.
- It contains information outlet logos and testimonials as social proof.
10. Evernote
Why It is Good
- Over time, Evernote has turned from a easy note-saving app into a collection of enterprise merchandise. This is not at all times simple to convey on a homepage, however Evernote does a pleasant job of packaging many potential messages into a couple of key advantages.
- This homepage makes use of a mix of white house and its signature vibrant inexperienced and white highlights to make conversion paths stand out.
- Following a easy headline (“Bear in mind All the pieces”), the attention path then leads you to its name to motion, “Signal Up For Free.”
- Evernote additionally gives a one-click signup course of by way of Google to assist guests save much more time.
11. Telerik and Kendo UI
Why It is Good
- “Stuffy enterprise” is not the sensation you get if you arrive at Telerik’s web site. For an organization that gives many expertise merchandise, its daring colours, enjoyable designs, and videography give off a chic and fashionable vibe. Only one vital side of creating guests really feel welcome and letting them know they’re coping with actual individuals.
- The easy, high-level overview of its six product gives is a really clear means of speaking what the corporate does and the way individuals can be taught extra.
- The copy is light-weight and simple to learn. It speaks the language of its prospects.
12. eWedding
Why It is Good
- For these love birds planning their large day, eWedding is a superb vacation spot for constructing a customized marriage ceremony web site. The homepage is not cluttered and solely contains the required components to get individuals to begin constructing their web sites.
- The sub-headline “912,470 {couples} can’t be mistaken!” is nice social proof of the corporate’s effectiveness.
- The headline is simple, and the location features a call-to-action that reduces friction with the copy, “Begin Now.”
13. Basecamp
Why It is Good
- For a very long time, Basecamp has had good homepages, and right here you possibly can see why. It typically options superior headlines and intelligent cartoons.
- The decision-to-action is daring and above the fold.
- On this instance, the corporate selected a extra blog-like homepage (or single web page web site strategy), which supplies rather more data on the product.
- The client quote is a daring and emphatic testimonial chatting with the advantages and outcomes of utilizing the product.
14. charity: water
Why It is Good
- This is not your typical non-profit web site. Numerous visuals, inventive copy, and using interactive internet design make this stand out.
- The donation field is an effective way to seize consideration and permit guests to donate frictionlessly.
- It employs nice makes use of of video and images, notably in capturing emotion that causes motion.
15. TechValidate by SurveyMonkey
Why It is Good
- This homepage is fantastically designed. Using whitespace, contrasting colours, and customer-centric design are notably noteworthy.
- The headline is obvious and compelling, as are the calls to motion.
- There’s additionally an awesome data hierarchy, making it simple to scan and perceive the web page shortly.
16. Chipotle
Why It is Good
- The homepage is a superb instance of agility and fixed change. Chipotle’s present homepage is all concerning the meals, which it makes use of as a singular worth proposition to get you to begin clicking by way of your web site.
- The meals images is detailed and mouthwateringly lovely. Now that is an efficient use of visuals.
17. Medium
Why It is Good
- The refined use of whitespace permits Medium to focus on a few of their trending articles to get guests and provides an thought of what they’ll look forward to finding.
- The headline “Keep curious” instantly tells customers what the web site is about. Medium makes it simple to enroll — click on “Get Began.”
- The homepage makes use of social proof to get guests to begin clicking round: The “Fashionable on Medium” and “Workers Picks” sections let me know the place to search out high-quality content material.
18. Digiday
Why It is Good
- In contrast to different on-line information publications that inundate homepages with as many headlines and pictures as doable, Digiday’s homepage highlights one article. Its featured picture is eye-catching, and the headline asks to be clicked now that the customer is aware of what they’ll learn.
- The highest of the homepage reveals off every of the totally different sources on Digiday’s web site, letting you see all they provide.
- Using whitespace is an effective way to focus on the totally different trending subjects and articles obtainable on Digiday’s web site.
19. KIND Snacks
Why It is Good
- The daring colours produce distinction, making the phrases and pictures stand out on the web page.
- “Discover our snacks” on the backside of the web page is an effective way to let guests visualize what is on the market for buy.
- KIND additionally makes nice use of the vacation season, creating an excellent CTA for his or her vacation sale.
20. Ahrefs
Why It is Good
- The colour distinction between the blue, white, and orange colours is eye-catching and makes the headline and CTA pop.
- The sub-headline and CTA are a compelling pair: To start out monitoring and outranking rivals without cost is a superb provide.
- The homepage presents many choices for the customer, but it surely is not cluttered, due to the stable background and easy typography.
21. A24 Movies
Why It is Good
- The movie firm’s homepage is made up of solely trailers for its new movies. We all know video content material is format audiences wish to see extra of, and this can be a nice technique to showcase A24’s work in a extremely participating means.
- On the prime of the homepage, A24 gives a clear and concise menu that directs prospects to all crucial components of its web site.
22. Ellevest
Why It is Good
- The photographs present, relatively than inform, one of many firm’s worth propositions: a desktop web site and cell app that transfer with you.
- “Get Began” is a superb CTA — in reality, we use it ourselves right here at HubSpot. When clicked, it takes guests by way of a couple of easy steps to arrange a profile and begin investing.
- The “As Featured In” part is nice social proof and options a number of outstanding manufacturers that customers are accustomed to.
23. HubSpot
Why It is Good (If We Do Say So Ourselves)
- “Highly effective, not overpowering” is an ideal descriptor, paired with a easy picture of the CRM to show our perception on this tagline. Be aware how white house is used on the prime to deliver guests’ consideration to the totally different options provided.
- All through the homepage, our vibrant blue and orange themes maintain returning to attract your eye to hyperlinks and CTAs.
Getting Began With Homepage Designs
Discovering the proper homepage design is a tall activity, however maintain a watch out for the widespread themes within the designs we curated right here. Search for methods to get throughout cohesive branding imagery with out being overbearing.
Most vital of all, make certain your organization’s strengths shine by way of in your webpage design.
In search of extra inspiration? Try these unbelievable About Us pages or a Theme Market.
