The continuing acceleration of digital and competitors on-line has continued to intensify clients’ expectations across the expertise they obtain, notably round personalised and seamless shopping for journeys.
Buyer engagement powered by personalised experiences has lengthy been key to driving essential outcomes, together with constructing loyalty and long-term retention, buyer lifetime worth and extra.
This webinar will draw on key developments and findings from Econsultancy’s new Personalisation Greatest Observe Information, and can study:
- Tendencies impacting personalisation and the case for personalisation
- Key enabling pillars of an working mannequin for personalisation
- Methods and techniques for delivering personalisation
- Methods to steadiness personalisation priorities
