HubSpot’s Social Media Group Offers 5 Ideas for Bringing Your Model on TikTok

Taking the chance with any new platform is daunting. In spite of everything, nobody desires to dedicate their time, vitality, or funds into one thing with little return.

That mentioned, it is onerous to disregard the hype round TikTok, its improbable engagement fee, and its large person base. For those who’re keen to get artistic, TikTok might be the proper residence to your short-form movies.

Right here, I spoke with HubSpot’s social media workforce to collect their finest ideas for bringing your model on TikTok.

1. Know the place your viewers hangs out.

It is necessary to know the place your viewers hangs out on-line. For some manufacturers, this contains TikTok — for others, not a lot. As an example, in case you promote retirement houses, you will not get a lot traction with the platform’s predominantly youthful viewers.

“TikTok is clearly all the fashion proper now, and it is sensible that manufacturers wish to leap in. However earlier than you accomplish that, ensure that to take time to ask the proper questions: Does it make sense for our model to point out up on TikTok? Is our target market there?,” advises Annabelle Nyst, senior advertising and marketing supervisor at HubSpot.

For those who’re debating whether or not or to not deliver your model on TikTok, keep in mind to hinge your resolution on a very powerful issue: your target market.

2. Discover your “why.”

Getting began on TikTok can really feel overwhelming, particularly when you do not have a aim to work in direction of. 

Consider your aim as your compass. It influences the movies you make, the matters you cowl, and your total technique. You need not have a particular aim proper off the bat — and it’ll possible change over time — however it is best to have an thought of the final path you wish to go.

Listed here are a couple of widespread targets:

• Construct an engaged neighborhood
• Enhance model consciousness
• Enhance model picture
• Promote merchandise
• Generate web site visitors
• Develop your viewers
• Present customer support
• Educate your viewers

It is simply as necessary to trace your progress. Check out a number of key efficiency indicators (KPIs) like profile views, video views, video likes, and follower progress to see in case you’re inching nearer to your targets.

3. Decide how you will present worth.

The following step is figuring out the way you wish to current your model on TikTok. For Nyst, this begins with answering a easy query: how will you present worth to customers?

“Asking this query upfront will make it easier to set up what your function is for being on TikTok, and what your model’s presence would possibly seem like on the platform,” she informed me.

As an example, Gymshark, a well-liked health attire model, offers worth by entertaining its followers with fitness-related challenges, skits, and clothes hauls. It is no shock the model has over 4 million followers on the platform.

As a result of TikTok is quirky by nature, it creates a false impression that “severe” manufacturers haven’t got a spot on the platform. This is not true. Nonetheless, you will have to strategy your model from a distinct angle. 

For instance, the Washington Publish has raked up over 1 million followers on TikTok. If you have not seen their movies, you would possibly anticipate severe content material. As an alternative, you will discover comedic skits in regards to the newest breaking information.

The last word aim is to offer worth in an interesting manner. That is achievable for a lot of manufacturers — severe or not.

4. Save time by making a content material calendar.

TikTok surpassed 1 billion month-to-month lively customers in 2021. On prime of that, thousands and thousands of conversations occur on the platform each day, and traits come and go at speedy pace. 

In brief, TikTok can get overwhelming. Because of this, Nyst recommends planning a content material calendar. 

“Issues transfer shortly on TikTok, and gaining new followers usually relies on having a financial institution of present content material in your profile. So, suppose forward to what number of movies per week you’d wish to submit, and what sort of matters you will give attention to,” she advises.

That mentioned, TikTok is a trends-driven platform, so ensure that to depart house in your content material calendar to leap on traits and create time-sensitive content material.

Moreover, you additionally have to determine how usually it is best to submit on TikTok. Nyst favors high quality over amount, advising manufacturers to goal for 1-2 movies per week. In different phrases, consistency is vital.

One other upside to posting constantly? The extra you submit, the extra insights you achieve out of your viewers. It will make it easier to perceive what matters and video kinds they reply to essentially the most.

Wish to know the perfect day and time to publish your movies on TikTok? Take a look at this beneficial information.

5. Insert your voice strategically.

Once you first be a part of TikTok, it is tempting to hitch each dialog, hop on each pattern, and take part in each problem. Nonetheless, manufacturers have to set guardrails and be strategic with their content material, says Nyst.

“There are such a lot of conversations taking place directly on TikTok, they usually’re altering on a regular basis. It is necessary to keep in mind that your model does not should be part of each single dialog – so attempt to choose those the place it is sensible to insert your voice,” Nyst informed me.

She provides, “Positive, the most recent dance pattern is perhaps thrilling, however can your model truly deliver one thing new, distinctive, or precious to the desk?”

Not each pattern or problem will align along with your model or its messaging. On prime of that, if you cannot add a brand new or distinctive spin, it is higher to skip it solely. However don’t be concerned about lacking out — traits on TikTok are a dime a dozen, and one other one is correct across the nook.

Again To You

TikTok is the brand new child on the block — and has shortly develop into a viable (and thrilling) advertising and marketing platform. Earlier than leaping in, ensure that TikTok is sensible to your model. When you’re on the platform, give attention to focusing on your viewers with precious content material on a constant foundation.