Google’s John Mueller mentioned that utilizing expired domains, and repurposed domains are “Website positioning-flotsam, index-cruft.” John went on so as to add that search engines like google and yahoo have had a number of observe with coping with that appropriately.”
Flotsam is outlined because the wreckage of a ship or its cargo discovered floating on or washed up by the ocean.
That is only a nice quote, so I needed to share it:
Many expired, repurposed domains are Website positioning-flotsam, index-cruft, and fortuitously search engines like google and yahoo have had a number of observe with coping with that appropriately. Construct a brand new web site if you’d like, do not assume there’s previous & tasty Website positioning-juice to lick up simply by putting a web site on an previous area.
— John Mueller is usually not right here 🐀 (@JohnMu) December 9, 2022
Sure, John went on so as to add which you can “construct a brand new web site if you’d like,” however he mentioned, “do not assume there’s previous & tasty Website positioning-juice to lick up simply by putting a web site on an previous area.”
We wrote about this subject so much, so much, Google is aware of when domains change possession and Google can take away or hold any indicators it needs from the previous area.
Listed here are some older tales on this subject:
Discussion board dialogue at Twitter.
