Reddit has launched its 2022 Reddit Recap activation, which gives redditors with an outline of their exercise within the app all year long – sort of like Spotify’s ‘Wrapped’, however for the subreddits that you just most frequent.
As defined by Reddit:
“Since its creation, Reddit Recap has aimed to present customers a novel and entertaining technique to look again in any respect the memorable occasions they’ve spent on the platform. This 12 months, Reddit Recap incorporates quite a lot of enjoyable and attention-grabbing stats which might be translated and localized for customers’ most popular languages, together with a abstract of time spent on the platform, content material customers have engaged with, and communities they considered or joined.”
Which you will or might not wish to see. I imply, there are some questionable subbreddits – however actually, there’s a Reddit group for nearly something, and the recap gives some attention-grabbing perspective on what caught your eye, the place you spent your time, and which communities you interact with most.
“Logged-in redditors can click on on the Narwhal icon below their profile in our apps or the navigation bar on desktop to see their distinctive and customized expertise highlighting their 2022 Reddit journey.”
Reddit Recap will then present you a collection of downloadable overview playing cards, with stats like:
- Are you crew Cat or Canine?
- What was your most upvoted remark?
- Avatar outfit modifications all year long
- r/place tiles positioned
And based mostly on all of this, Reddit will even present you different communities that you could be be thinking about becoming a member of, in an effort to develop and improve your expertise within the app.
Lastly, you’re then given a Reddit superpower score, based mostly in your Reddit utilization (Uncommon, Epic, or Legendary), which is then displayed on a picture of your most up-to-date Reddit avatar, alongside along with your prime three most-visited communities.
You may obtain your Reddit card to share with others, highlighting your Reddit persona in an attention-grabbing and interesting approach.
The playing cards really look fairly cool, and I can think about that quite a lot of customers will share these off-platform. Very similar to Reddit’s NFT (however not NFT) venture, the corporate has received a very good sense of what its group will interact with, which has helped it create extra attention-grabbing digital collectibles, like this, which work to solidify, and this case, have fun its group.
Along with this, Reddit’s additionally shared some key utilization insights for the 12 months, together with:
- Reddit was residence to greater than 100,000 lively communities all over the world
- Redditors created 430+ million posts, a 14% enhance YoY
- As of November 20, we’ve seen 2.5+ billion complete feedback, a 7% enhance YoY, and 24+ billion upvotes
Reddit engagement continues to rise, and whereas it did take a utilization hit again in 2020, when it moved to rid the platform of hundreds of its most controversial communities, it’s now constructing a extra open, brand-friendly setting.
Which is vital for the platform’s future, as a result of it wants to draw extra advert {dollars} in an effort to maximize its alternatives.
Reddit additionally notes that r/amitheasshole was the most-viewed group for 2022, whereas r/worldnews got here in at third on the checklist. That, in itself, gives a easy illustration of the spectrum of Reddit dialog subjects.
Whereas it won’t see the identical general utilization as another apps, Reddit does have sturdy communities, crammed with extremely engaged and knowledgeable customers, who contribute to the broader sense of sharing and wholesome debate inside the app.
If Twitter ultimately does come off the rails, it might be Reddit that sees probably the most profit. It doesn’t have the identical real-time feed strategy, however Reddit communities are an important place to remain knowledgeable, and discover priceless connections to key sources of data and perception, which may make it an interesting choice for Twitter cast-offs.
Both approach, some attention-grabbing engagement stats, and an attention-grabbing activation to have fun the 12 months, which may assist Reddit increase consciousness and utilization.
