Heineken have teamed up with the company Le Pub to create a brand new marketing campaign centred across the hashtag ‘workresponsibly’.
The marketing campaign is being promoted to focus on the continued problem of staff spending extra time at work than they’re contracted for. The world over staff spend a median of 9.2 additional hours per week at work. In Argentina, this problem is most typical with 81% of individuals reporting to work unpaid extra time.
Heinken have created a video for the ‘workresponsibly’ marketing campaign named ‘The Workplace Cleaners’. Introduced as a thriller-cum-horror the video reveals an workplace employee working alone at evening because the cleaners descend. The video ends with the tag line ‘Let the cleaners save your evening.’
To roll out the marketing campaign, Heineken have enlisted the assistance of cleansing firms working in places of work in Argentina. The cleaners will don vests over their uniforms displaying QR codes for the activation. Workplace staff can scan this to get vouchers for a well-earned beer after work.
“As a model, we’ve got all the time stood for fostering actual moments of connection over a beer with pals,” stated Bram Westenbrink, World Head Heineken® Model. “We need to spark conversations concerning the significance of sustaining work-life stability and resisting societal pressures to be in a fixed state of labor. Campaigns like this assist to encourage staff world wide to reprioritise social and leisure time with the individuals who matter.”
“Knowledge reviews that persons are working extra hours now than earlier than the pandemic, and that is changing into a societal problem all around the world. Overwork can jeopardize extra than simply our social lives,” stated Bruno Bertelli, World CEO Le Pub, World CCO Publicis Worldwide, CCO Publicis Groupe Italy – the lead company that created the marketing campaign. “This witty activation incites staff to haven’t solely a wholesome work-life stability; it’s additionally a sensible uplift to socializing and hanging out with pals.”
