2023 Hashtag Holidays For Your Content material Technique

Hashtags assist folks join. They construct communities, generate consciousness about social causes and create new social media occasions often called hashtag holidays.

From #DressUpYourPetDay to #InternationalDayOfCharity, there are tons of of hashtag holidays to select from. Through the use of the fitting ones, you may forge relationships along with your preferrred clients and attain your targets on social. However with so many choices, it may be tough to find out which of them are related on your model and can resonate along with your viewers.

We’ve assembled an inventory of the highest hashtag holidays for 2023. Learn on to be taught extra about tips on how to discover the fitting social-specific holidays to boost your calendar and model examples that stood out to us from 2022.

Creating your hashtag vacation technique

Step 1: Select related hashtag holidays

First, it’s essential to grasp your model’s social targets and goals earlier than celebrating hashtag holidays that will not be related to your viewers. For instance, it could be a stretch for a medical gross sales model to share #NationalSmoresDay content material, however an ideal match for a tenting tools model. It’s essential to be considerate about what holidays work on your model and tips on how to incorporate them into your social media calendar.

When figuring out which hashtags are proper on your model, ask your self two questions:

1. Does this hashtag appear to be a pure match for the model?
2. Will this hashtag vacation resonate with my viewers?

Step 2: Use shopper information for decision-making

Leverage shopper information to again up your hashtag vacation technique. It offers you the perfect perception into what resonates along with your viewers, what they’re speaking about on-line and how one can faucet into these conversations.

Start by utilizing a hashtag monitoring device like Sprout Social’s to grasp the hashtags your viewers already follows.

Take it a step additional by utilizing the facility of social listening to investigate conversations round related matters. Utilizing information factors will provide you with essentially the most correct view of your viewers’s habits.

Social information can even allow you to perceive how your clients use your services or products, what traits they’re focused on and their ache factors.

Step 3: Analysis hashtag holidays earlier than creating content material

When you determine the hashtag holidays that resonate along with your viewers, analysis the vacations so you can begin planning your content material.

You also needs to examine what your favourite manufacturers are doing and the way their hashtag vacation content material carried out within the earlier yr.

Because the hashtag vacation nears, use listening information to uncover trending conversations. It will allow you to perceive how persons are celebrating the hashtag vacation this yr and what different international occasions are influencing your viewers.

Step 4: Put together your hashtag vacation content material upfront

Don’t wait till the day-of to create your content material. After you have an ideal concept, begin useful resource planning accordingly. Then, start the method of making your content material, getting it accepted and scheduling it upfront.

Word: The enjoyable nature of hashtag holidays makes them the right alternative to collaborate with different members of your staff, like this video from HBR Ascend demonstrates. Loop in your teammates as quickly as attainable when you’re planning one thing related.

The hashtag holidays to incorporate in your month-to-month calendar (with examples)

Listed below are a few of our favourite hashtag holidays developing in 2023, and types who nailed their execution in 2022.

January hashtag holidays

#NationalTriviaDay

Because the Jeopardy of hashtag holidays, #NationalTriviaDay marks the day yearly the place folks (and types) can flaunt their area of interest information. For Trivia fans, January 4 is the spotlight of their yr.

On final #NationalTriviaDay, NASA’s Johnson House Middle quizzed their Twitter followers about on a regular basis objects that use infrared mild. In the end, the Tweet educated their group about their new Laser Communications Relay Demonstration and earned sizable engagement.

Apply it: Use this vacation as an opportunity to gamify your new product bulletins or model historical past. Ask your group in the event that they understand how your merchandise are made or in the event that they bear in mind the unique identify of your high merchandise. Watch the likes, replies and solutions come streaming in.

#NationalPieDay

Yearly on January 23, folks everywhere in the US have fun one in every of America’s favourite desserts. #NationalPieDay is an ideal hashtag vacation for pie retailers. However eating places and meals producers aren’t the one manufacturers who can get a bit of the elevated buzz on social.

Basic Film Hub made pie the star of their Tweet and located a playful approach to have interaction their viewers on the vacation in 2022.

Apply it: Are there surprising methods your product intersects with pie? If that’s the case, lean into them when planning your content material.

February hashtag holidays

#GalentinesDay

Whereas Galentine’s Day formally originated on the present “Parks and Recreation,” February 13 grew to become broadly celebrated on social as a manner for everybody to go all-out for his or her besties.

Final #GalentinesDay, Kohl’s featured two pals procuring in one in every of their shops. Their purchases had been self-care necessities which have change into hallmarks of the hashtag vacation.

Apply it: How can your merchandise cater to greatest pals of all genders? Attempt making a #GalentinesDay present information or internet hosting a giveaway to point out your followers some love.

#KindnessDay

#KindnessDay—often known as #RandomActsofKindnessDay—takes place each February 17. The hashtag vacation creates area on-line (and in actual life) for folks to be sort to 1 one other.

Yearly, NYC’s Bryant Park honors #KindnessDay by partnering with a neighborhood arts and crafts retailer to donate scarves to these in want. The well-orchestrated donation is captured on Instagram, and Bryant Park’s caption thanks all of the donors and volunteers concerned.

Attempt it your self: Pulling off a fundraiser or large-scale donation requires lots of behind-the-scenes preparation. In case your model plans on partnering with a neighborhood nonprofit, begin by figuring out the place your model can assist fill wants in your group.

March hashtag holidays

#PopcornLoversDay

#PopcornLoversDay is noticed on March 10. The hashtag vacation is the right likelihood for snack fans to get pleasure from popcorn paired with their favourite actions like watching motion pictures, procuring on-line and listening to podcasts.

Younger Hollywood, the popular culture media model, celebrated #PopcornLoversDay by combining popcorn with its viewers’s favourite factor: celebrities. Of their video, two celebs taste-tested popcorn to find out which one is the dearer choice.

Apply it: When celebrating #PopcornLoversDay on social, manufacturers ought to take a cue from Younger Hollywood and pair popcorn with an exercise associated to their services or products.

#WorldStorytellingDay

#WorldStorytellingDay on March 20 is a celebration of the artwork of storytelling. The hashtag vacation brings an historical custom to a contemporary discussion board by connecting folks by means of tales.

Go to Scotland’s Tweet on final yr’s #WorldStorytellingDay advised the story of the birthplace of Dundee’s now well-known pc recreation trade.

Apply it: In your individual content material, use #WorldStorytellingDay to captivate your viewers with legends of yore. Ask your self:

• Which tales fill the chapters of my model’s historical past e-book?
• How has my enterprise been an important a part of my group over time?
• Are there tales from our group we will amplify?

April hashtag holidays

#NationalSiblingsDay

Let’s hear it for the siblings. #NationalSiblingsDay on April 10 celebrates the particular bond siblings share.

Some manufacturers have fun the hashtag vacation actually. Final yr the NHL launched followers to siblings throughout the league on this TikTok video.

Apply it: When you’ve got siblings working at your group, contemplate highlighting them on #NationalSiblingsDay. You can too characteristic different siblings like cute animals and well-known households.

#EarthDay

#EarthDay is greater than only a hashtag vacation—it’s the world’s largest environmental motion. Social media helps the trigger achieve momentum, which is why each April 22 your feeds are flooded with Earth appreciation content material.

Grove Collaborative, the sustainable cleansing and private care merchandise model, takes #EarthDay to the following stage by celebrating #EarthMonth. Each day throughout April, they share suggestions to assist folks handle their well being and the planet.

Apply it: If you happen to submit on #EarthDay, be sure that to align your content material along with your company accountability initiatives. A submit with no motion to again it up will fall flat. Present your viewers what you’re doing to offer again.

Might hashtag holidays

#StarWarsDay

#Maythe4thBeWithYou—or #StarWarsDay—on Might 4 is the celebration of all issues Star Wars. Put together your Child Yoda memes, Chewbacca cosplay and queue up all 12 motion pictures.

On final #Maythe4th, the College of South Dakota put a Star Wars spin on the favored “Are you able to maintain this?” TikTok pattern. The end result was hilarious lightsaber duels that confirmed off their enjoyable campus tradition.

Apply it: This quirky hashtag vacation isn’t proper for each model. But when your group is made up of die-hard Star Wars followers, they’ll respect you venturing to a galaxy far, distant. Simply make sure to use the fitting lingo and create related content material, or you may threat ending up in your group’s darkish aspect. Might the power be with you.

#IDAHOT

The Worldwide Day Towards Homophobia, Transphobia and Biphobia—or #IDAHOT—is noticed on Might 17. The day marks a world effort to enhance the lives of all LGBTQIA+ folks all over the world.

On #IDAHOT final yr, LVMH, the French luxurious items conglomerate, promoted a video in regards to the microaggressions folks within the LGBTQIA+ group face.

Apply it: In line with The Sprout Social Index™, 71% of customers suppose it’s essential for manufacturers to lift consciousness and take a stand on delicate points. Supporting international actions like #IDAHOT helps construct real connections along with your group. Use your platform to teach your followers in regards to the injustices confronted by the LGBTQIA+ group. Simply guarantee your model activism isn’t performative.

June hashtag holidays

#NationalDonutDay

On the first Friday of June, we have fun #NationalDonutDay and pay homage to the glazed, cream-filled treats.

Whenever you image donuts, it’s exhausting to not think about racks of sugary goodness provided at Dunkin’. Final yr for the hashtag vacation, the model gave away free donuts to everybody who bought a beverage. They promoted the giveaway with a mouth-watering video on their social profiles.

Apply it: It’s exhausting to not love free donuts. Providing a donut giveaway will assist generate foot site visitors to your retailer and engagement on social. Even when you aren’t a donut maker, attempt partnering with a baked items firm to take advantage of the event.

July hashtag holidays

#WorldUFODay

If you happen to consider in aliens, you’re not alone. Some 65% of Individuals consider clever life exists exterior of Earth. On July 2 social media customers commemorate the search to be taught extra about what lies past the celebrities with #WorldUFODay.

Even when you don’t have a sci-fi model, you may nonetheless create out of this world content material. For instance, the musical collective Postmodern Jukebox celebrated the hashtag vacation with an ode to the supernatural sounds of their musicians.

Apply it: Don’t overthink it. Discover a enjoyable, playful approach to hyperlink your manufacturers’ choices to the alien phenomenon.

#InternationalFriendshipDay

#InternationalFriendshipDay on July 30 is all about discovering intentional methods to attach with your pals and family members. The hashtag vacation originated as a approach to bolster group IRL, however gained traction on social media as folks grew to become more and more remoted. Historically, the vacation is an event to change small presents or share a meal.

Coca-Cola gave #InternationalFriendshipDay a contemporary makeover final yr. They gifted all their NFT homeowners a digital collectible to share with a buddy.

Apply it: Asking your core group to name upon their pals is a tried-and-true technique. It’s an efficient type of social media word-of-mouth advertising that may allow you to improve your followers, engagements and, in the end, drive gross sales. Encourage your followers to tag a buddy within the feedback for an opportunity to win a prize. Reward two pals with the holiday of their goals.  Request user-generated content material that includes pals finishing your exercise. No matter you do, make your content material about sharing with pals.

August hashtag holidays

#NationalLazyDay

#NationalLazyDay on August 10 is a hashtag vacation we will all get behind. Who doesn’t want an excuse to take a break and be cozy?

Final yr on #NationalLazyDay, Sew Repair confirmed their clients how they assist on a regular basis be a lazy day. With their companies, a stylist picks out your garments for you—supplying you with extra time to calm down.

Apply it: How do your merchandise/companies give your clients an opportunity to be “lazy”? Take a cue from Sew Repair’s playbook and present your followers how one can save them time.

#WorldPhotographyDay

Do you know 54,400 images are taken each second? We’re a world of picture lovers. #WorldPhotographyDay on August 19 offers folks a chance to share their love of images.

OnePlus India, the electronics firm, captured the spirit of photographers of their YouTube video. The video speaks to a reality all photographers know: not each picture may be your greatest shot. It’s essential hold training till you seize the magic. It was part of their bigger hashtag marketing campaign, #YourBestShot.

Apply it: Assist your clients uplevel their images expertise by sharing useful suggestions and recommendation. Ask them to share their images with you utilizing your individual branded hashtag to supply stellar user-generated content material.

September hashtag holidays

#ConstitutionDay

On each September 17 within the US, Individuals have fun the signing of the Structure with #ConstitutionDay. Whereas the signing of the Declaration of Independence on July 4 is extra widespread, the signing of america Structure on September 17, 1787 is one other key date to have fun.

As this Tweet by the Smithsonian Establishment demonstrates, museums, educators and types provide instructional assets on #ConstitutionDay to assist folks brush up on their US historical past.

Apply it: In case your viewers is focused on studying extra about America’s historical past, share key details in regards to the signing of the Structure in your content material. For instance, do you know it took greater than 200 years for #ConstitutionDay to get its personal vacation?

October hashtag holidays

#NationalCoffeeDay

Maybe essentially the most beloved hashtag vacation of all, #NationalCoffeeDay on October 1 celebrates our tradition’s collective love of java.

Like this submit from grocer Misfits Market demonstrates, the perfect #NationalCoffeeDay content material acknowledges our obsession with espresso.

Apply it: Make espresso the star of your content material on #NationalCoffeeDay. Flip your brand into latte artwork. Present your staff recharging with a cup of joe. Give away free espresso to everybody who visits your retailer. Give the folks what they need: espresso.

#NationalCatDay

If there’s something pet dad and mom love, it’s an opportunity to point out you their pets. On #NationalCatDay on October 29, cat homeowners spoil their kitties with additional love and submit their favourite images and movies of them.

PetSmart celebrated #NationalCatDay final yr by making a day-in-the-life video of a cat. The video pinpointed precisely what many individuals suspect cats are considering and the result’s cute.

Apply it: How do cats play a job in your corporation? Do distant workers have cats who crash their video calls? Function them in your subsequent video. Additionally, with Halloween across the nook, you can provide your cat content material a spooky twist.

November hashtag holidays

#GivingTuesday

#GivingTuesday marks the Tuesday after Black Friday the place folks flip their spending towards nonprofits.

In ESPN’s video, they share a narrative about one in every of their gamers who was identified with most cancers, underwent therapy and was in a position to be part of the 2022 World Collection-winning staff. Together with the inspiring story, they included a hyperlink to donate to a most cancers analysis basis of their bio.

Apply it: Until you’re an NGO or partnering with one, don’t promote your individual content material on #GivingTuesday. As an alternative, amplify and make area for organizations which can be serving communities in want.

December hashtag holidays

#Festivus

Though the present “Seinfeld” ended greater than 24 years in the past, it’s nonetheless influencing popular culture. Within the present, character George Constanza’s household celebrated #Festivus as a substitute for Christmas. Since then, Dec 23 has change into a hashtag vacation noticed by Seinfield superfans.

Apply it: In case your group is stuffed with Seinfeld appreciators, make room in your vacation content material calendar for #Festivus. Remember to embody nods to vacation traditions like displaying an aluminum pole and performing the airing of grievances.

What’s subsequent on your content material in 2023

Now that you realize a few of the hashtag holidays developing in 2023, it’s time to begin planning. Keep in mind to remain true to your model by selecting related hashtags that can assist foster a deeper connection along with your target market.

Use our 30-day social media plan template to make sure what you share aligns with the pursuits of your group and contributes to general enterprise worth. By finishing only one process every day for the following 30 days, you may totally remodel your social content material.