Crayola, dentsuMB, and Golin PR’s “Coloration Your self into the World” received the Iridium Effie and was named the simplest marketing campaign on this planet on the second annual World Better of the Greatest Effie Awards. (Undecided what iridium is strictly however little doubt it’s precious.)
The work additionally received the World Grand Effie Award within the Product/Service Launch class, and beforehand received a Gold Effie within the 2021 Effie Awards US competitors.
The 2022 competitors was open to 2021 Gold and Grand Effie winners from all regional and nationwide Effie Awards packages world wide. Out of 60 World Grand contenders, 12 emerged as World Grand Effie winners.
Effie Worldwide CEO Traci Alford says: “The World Better of the Greatest Effies are simply that. They symbolize the easiest of our business globally. Not solely have this yr’s World Grand winners confirmed themselves to be efficient throughout Effie’s framework and achieved high recognitions domestically, however they’ve continued to impress and encourage world juries via two aggressive rounds of evaluate, proving that their concepts transcended borders.”
World Grand Effies had been awarded to:
· Model Expertise-Companies: Sphera Group’s KFC and McCann Worldgroup Romania “Killer Reductions,” with UM Romania and Golin Romania
· Shopper Items & Telecom: Spark New Zealand’s Skinny and Colenso BBDO “Friendvertising,” with PHD Media, Platform 29, Good Oil, and Liquid Studios
· Finance: United Business Financial institution and ACI Logistics’s UCash & Shwapno and Gray Promoting Bangladesh “Undertaking AgroBanking”
· Meals & Beverage: AB InBev’s Cerveza Victoria and Ogilvy Mexico “Icnocuícatl,” with Media Monks Mexico, Mediacom Mexico, draftLine Mexico, and Trendsétera de Mexico
· Authorities, Institutional & Recruitment: New Zealand Authorities and Clemenger BBDO “Unite Towards COVID-19,” with OMD New Zealand
· Media Concept / Innovation: Tinder and 72andSunny Los Angeles “Swipe Night time” with M ss ng P eces, Cabin Modifying Firm, Q Dept, and MPC
· Constructive Change: Environmental – Manufacturers: Reckitt-End and Havas Turkey “Water Index,” with Bee Istanbul, 3 Dots, Circus, and Cora Communications
· Product/Service Launch: Crayola, dentsuMB, and Golin PR “Coloration Your self Into The World,” with Subvoyant
· Eating places: Burger King and INGO Stockholm “Moldy Whopper,” with DAVID Miami and Publicis
· Sustained Success – Merchandise: Beam Suntory Australia’s Canadian Membership and The Monkeys “How long-term model constructing led to the three most profitable years in Canadian Membership historical past”
· Sustained Success – Companies: NRMA Insurance coverage and The Monkeys “How dedication to model constructing drove one of many market’s best comebacks”
· Transportation, Journey & Tourism: Enterprise Iceland, SS+Okay, and M&C Saatchi Group “Seems to be Like You Have to Let it Out,” with Peel Iceland, M&C Saatchi Speak, M&C Saatchi Sport & Leisure North America, and Skot Productions
World Multi-Area Effie Winner
World Effie Award winners for the yr’s best advertising concepts that labored in a number of markets worldwide had been additionally introduced.
Colgate Palmolive and WPP Purple Fuse received the Gold Effie within the Quick Transferring Shopper Items class for Colgate’s “Defending the world’s largest model with a smile,” with Wavemaker and Design Bridge.
